Arby's
Director, Product, Martech & Customer Data
Atlanta, GA | Salary: $230,800 - $334,600 | 2 weeks ago
Customer Marketing is a cornerstone capability for Inspire, playing a key role in driving value for both the company and its franchisees. This capability is powered by a robust MarTech stack and foundational data products that support everything from strategic planning and campaign execution to customer‑facing applications, offers, analytics, and reporting. These systems form the backbone of how we understand and engage with our customers.
What You’ll Drive
A modern MarTech and data ecosystem that enables precision marketing at scale
A scalable foundation for segmentation, experimentation, and cross‑channel engagement
A product team that operates as trusted advisors and delivery leaders across the enterprise
A culture of continuous innovation balanced with accountability, transparency, and rigor
Responsibilities
Product strategy
– Develop and manage Customer and Marketing data product strategy that incorporates product goals, stakeholder, and franchisee needs; establish objectives and acceptance criteria using meaningful metrics, KPIs, and quantifiable business outcomes; own business cases and budget adherence; evaluate market analysis and industry innovations to inform strategy.
Roadmap planning and prioritization
– Translate strategy into a roadmap, allocate and manage work across teams using Agile principles, and apply rigorous prioritization to deliver high‑value items at the right time.
Leadership
– Lead and mentor a high‑performing team of Product Managers and Analysts; develop Team OKRs and drive accountability across stakeholders.
Cross‑functional collaboration
– Collaborate with cross‑functional teams, drive consensus and execution, provide progress updates, guide product design, and manage dependencies and integrations.
Vendor management
– Manage vendor relationships, contracts, and economics.
Innovation & emerging technologies
– Evaluate and incubate applications of GenAI, agentic AI, and reinforcement learning for content automation, journey optimization, and intelligent decisioning.
Education & Experience Qualifications
Minimum 4‑year degree and/or bachelor’s degree; MBA preferred
Minimum 10 years product management experience working on data platforms or related technology solutions
Minimum 5 years experience as a team leader and manager
Required Knowledge, Skills or Abilities
10+ years progressive product management experience, with 3+ years in a Director or senior leadership role
Deep knowledge of the MarTech stack, including data warehouse, CDP, ESP, OMS, personalization platforms, and CMS
Track record of delivering measurable impact across CRM, personalization, or loyalty programs
Strong understanding of customer data, lifecycle marketing, and campaign orchestration workflows
Proven ability to coach and develop high‑performing product teams, influencing engineering, analytics, and business stakeholders in a matrixed organization
Strong business acumen with experience building business cases and translating data into strategy
Strong analytical and strategic thinking skills with the ability to make data‑driven decisions, synthesize information, and provide actionable insights
Excellent storytelling, communication, and executive presentation skills
Company Inspire is a multi‑brand restaurant company that owns more than 33,000 Arby’s, Baskin‑Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. At Inspire, we’re more than just a restaurant company – we’re a team that creates memorable culinary experiences.
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Customer Marketing is a cornerstone capability for Inspire, playing a key role in driving value for both the company and its franchisees. This capability is powered by a robust MarTech stack and foundational data products that support everything from strategic planning and campaign execution to customer‑facing applications, offers, analytics, and reporting. These systems form the backbone of how we understand and engage with our customers.
What You’ll Drive
A modern MarTech and data ecosystem that enables precision marketing at scale
A scalable foundation for segmentation, experimentation, and cross‑channel engagement
A product team that operates as trusted advisors and delivery leaders across the enterprise
A culture of continuous innovation balanced with accountability, transparency, and rigor
Responsibilities
Product strategy
– Develop and manage Customer and Marketing data product strategy that incorporates product goals, stakeholder, and franchisee needs; establish objectives and acceptance criteria using meaningful metrics, KPIs, and quantifiable business outcomes; own business cases and budget adherence; evaluate market analysis and industry innovations to inform strategy.
Roadmap planning and prioritization
– Translate strategy into a roadmap, allocate and manage work across teams using Agile principles, and apply rigorous prioritization to deliver high‑value items at the right time.
Leadership
– Lead and mentor a high‑performing team of Product Managers and Analysts; develop Team OKRs and drive accountability across stakeholders.
Cross‑functional collaboration
– Collaborate with cross‑functional teams, drive consensus and execution, provide progress updates, guide product design, and manage dependencies and integrations.
Vendor management
– Manage vendor relationships, contracts, and economics.
Innovation & emerging technologies
– Evaluate and incubate applications of GenAI, agentic AI, and reinforcement learning for content automation, journey optimization, and intelligent decisioning.
Education & Experience Qualifications
Minimum 4‑year degree and/or bachelor’s degree; MBA preferred
Minimum 10 years product management experience working on data platforms or related technology solutions
Minimum 5 years experience as a team leader and manager
Required Knowledge, Skills or Abilities
10+ years progressive product management experience, with 3+ years in a Director or senior leadership role
Deep knowledge of the MarTech stack, including data warehouse, CDP, ESP, OMS, personalization platforms, and CMS
Track record of delivering measurable impact across CRM, personalization, or loyalty programs
Strong understanding of customer data, lifecycle marketing, and campaign orchestration workflows
Proven ability to coach and develop high‑performing product teams, influencing engineering, analytics, and business stakeholders in a matrixed organization
Strong business acumen with experience building business cases and translating data into strategy
Strong analytical and strategic thinking skills with the ability to make data‑driven decisions, synthesize information, and provide actionable insights
Excellent storytelling, communication, and executive presentation skills
Company Inspire is a multi‑brand restaurant company that owns more than 33,000 Arby’s, Baskin‑Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. At Inspire, we’re more than just a restaurant company – we’re a team that creates memorable culinary experiences.
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