Dr. Reddy's Laboratories
Brand Manager OTC–– Self Care & Wellness Division
Dr. Reddy's Laboratories, Princeton, New Jersey, us, 08543
Brand Manager OTC – Self Care & Wellness Division
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Company Description At Dr Reddy’s "Good Health Can't Wait", by joining Dr. Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, make a difference and contribute to their community and beyond.
Diversity, Equity & Inclusion At Dr Reddy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team. We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background.
Job Description We are looking for a Brand Manager for our Self‑Care and Wellness business. The OTC Brand Manager is responsible for strategically building out brands across the e‑commerce/omni ecosystem. This role is responsible for the development, execution and optimization of the brand promotional plans to reach the overall brand goals and objectives. This digitally savvy candidate will embody an entrepreneurial approach, lead and challenge the conventions of the OTC product category. The position reports to the Director, Brand Management E‑Commerce and Omni Channel.
Responsibilities
Lead the development of the growth roadmap for OTC brands, in line with the long‑term strategy and vision. Understand market dynamics, monitor and analyze brand performance, competitive atmosphere, consumer/shopper data and emerging category trends to identify key actionable insights.
Deliver financial results and explore strategies to improve brands/segments profitability amidst a highly competitive market segment.
Develop and manage impactful marketing campaigns within key channels (paid social, SEM, affiliate, programmatic display, email/SMS, SEO and on‑website) to drive growth, increase retention, maximize revenue, and achieve strong ROI. This includes detailed analysis and optimization of AMS and AMG investment on Amazon.
Build overall brand presence, develop brand and product messaging, ensuring key messaging is consistent across all customer touchpoints. Drive and maintain a cohesive communication strategy by providing brand guidelines, developing dynamic content, increasing engagement, and reaching bigger audiences on various platforms.
Build strong relationships with external agency partners and digital vendors to ensure delivery of best practice.
Extensively collaborate with internal legal and regulatory approval teams to ensure that all promotional content projects meet necessary compliance requirements and aligned approval deadlines.
Drive new product development/innovation process with key Dr. Reddy’s stakeholders.
Educational Qualification Bachelor’s degree in Marketing, Communications or Business; MBA preferred.
Minimum Work Experience 5+ years of relevant experience in brand management or marketing for consumer brands, ideally DTC, Amazon or retailer marketplaces.
Skills & Attributes
Digitally savvy, results‑oriented and a self‑starter. Strategic, critical thinker with strong ability to think both creatively and analytically. Strong business and financial acumen.
Exceptional organizational, cross‑functional collaboration and time‑management skills. Able to juggle multiple ongoing priorities and pivot quickly as things change.
Knowledge of SEO best practices including on‑ and off‑page, keyword research, tagging, schema, content, etc.
Deep level understanding of Facebook Business Manager, Google Ads and Google Analytics with the ability to track customer acquisition and retention efforts through the consumer decision journey and on‑site conversion.
Healthcare/Beauty, Agency, DTC and e‑commerce experience a plus.
Highly proficient with MS Office applications (Excel, PowerPoint and Outlook) and AI & business intelligence tools.
Additional Information Incumbent should be willing to work in person from our Princeton, NJ office. Must be a U.S. citizen or lawful permanent resident of the U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship, now or in the future.
Dr. Reddy's Laboratories offers a competitive total rewards package including a base salary determined on the basis of role, experience, skill set and location. Additionally, employees are eligible for an annual discretionary bonus and benefits including comprehensive health care coverage, a retirement savings plan and leave benefits. Additional details about total compensation and benefits will be provided during the hiring process.
Equal Opportunity Employer An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.
About the Work Culture Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo and guiding principle. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives. We foster a culture of empathy and dynamism, supporting teamwork and shared success while bringing diverse skills together under a common purpose and value system.
Career Website For more details, please visit our career website at https://careers.drreddys.com/#/
#J-18808-Ljbffr
Company Description At Dr Reddy’s "Good Health Can't Wait", by joining Dr. Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, make a difference and contribute to their community and beyond.
Diversity, Equity & Inclusion At Dr Reddy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team. We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background.
Job Description We are looking for a Brand Manager for our Self‑Care and Wellness business. The OTC Brand Manager is responsible for strategically building out brands across the e‑commerce/omni ecosystem. This role is responsible for the development, execution and optimization of the brand promotional plans to reach the overall brand goals and objectives. This digitally savvy candidate will embody an entrepreneurial approach, lead and challenge the conventions of the OTC product category. The position reports to the Director, Brand Management E‑Commerce and Omni Channel.
Responsibilities
Lead the development of the growth roadmap for OTC brands, in line with the long‑term strategy and vision. Understand market dynamics, monitor and analyze brand performance, competitive atmosphere, consumer/shopper data and emerging category trends to identify key actionable insights.
Deliver financial results and explore strategies to improve brands/segments profitability amidst a highly competitive market segment.
Develop and manage impactful marketing campaigns within key channels (paid social, SEM, affiliate, programmatic display, email/SMS, SEO and on‑website) to drive growth, increase retention, maximize revenue, and achieve strong ROI. This includes detailed analysis and optimization of AMS and AMG investment on Amazon.
Build overall brand presence, develop brand and product messaging, ensuring key messaging is consistent across all customer touchpoints. Drive and maintain a cohesive communication strategy by providing brand guidelines, developing dynamic content, increasing engagement, and reaching bigger audiences on various platforms.
Build strong relationships with external agency partners and digital vendors to ensure delivery of best practice.
Extensively collaborate with internal legal and regulatory approval teams to ensure that all promotional content projects meet necessary compliance requirements and aligned approval deadlines.
Drive new product development/innovation process with key Dr. Reddy’s stakeholders.
Educational Qualification Bachelor’s degree in Marketing, Communications or Business; MBA preferred.
Minimum Work Experience 5+ years of relevant experience in brand management or marketing for consumer brands, ideally DTC, Amazon or retailer marketplaces.
Skills & Attributes
Digitally savvy, results‑oriented and a self‑starter. Strategic, critical thinker with strong ability to think both creatively and analytically. Strong business and financial acumen.
Exceptional organizational, cross‑functional collaboration and time‑management skills. Able to juggle multiple ongoing priorities and pivot quickly as things change.
Knowledge of SEO best practices including on‑ and off‑page, keyword research, tagging, schema, content, etc.
Deep level understanding of Facebook Business Manager, Google Ads and Google Analytics with the ability to track customer acquisition and retention efforts through the consumer decision journey and on‑site conversion.
Healthcare/Beauty, Agency, DTC and e‑commerce experience a plus.
Highly proficient with MS Office applications (Excel, PowerPoint and Outlook) and AI & business intelligence tools.
Additional Information Incumbent should be willing to work in person from our Princeton, NJ office. Must be a U.S. citizen or lawful permanent resident of the U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship, now or in the future.
Dr. Reddy's Laboratories offers a competitive total rewards package including a base salary determined on the basis of role, experience, skill set and location. Additionally, employees are eligible for an annual discretionary bonus and benefits including comprehensive health care coverage, a retirement savings plan and leave benefits. Additional details about total compensation and benefits will be provided during the hiring process.
Equal Opportunity Employer An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.
About the Work Culture Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo and guiding principle. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives. We foster a culture of empathy and dynamism, supporting teamwork and shared success while bringing diverse skills together under a common purpose and value system.
Career Website For more details, please visit our career website at https://careers.drreddys.com/#/
#J-18808-Ljbffr