Aquent
External/Digital Communications Specialist
Supports planning, creation, and day‑to‑day management of internal communications strategy for a leading construction management company. Executes social, web, and campaign activities that promote the company’s brand, highlight project success, and strengthen digital presence.
Salary
$70,000.00/yr - $80,000.00/yr
Responsibilities
Social Media & Digital Execution
- Draft and schedule daily/weekly social media posts across LinkedIn, Instagram, Facebook, and YouTube following the brand, social media strategy, and writing guidelines.
- Support the content and editorial calendars and coordinate with internal partners to source timely updates.
- Monitor social channels daily, document sentiment, flag potential issues, and respond to comments and direct messages.
- Execute manual posting to platforms such as Glassdoor and Handshake in collaboration with key stakeholders.
- Support paid campaign setup and tracking under senior specialist guidance.
- Collaborate with the creative team on visuals, templates, and multimedia assets that support ongoing social media posts and campaigns.
- Refresh social media banners and visuals quarterly with the creative team.
Content Collection & Coordination
- Gather photos, stories, and project highlights from teams across the business in accordance with marketing campaigns and initiatives.
- Upload and organize content assets (photos, quotes, documents) in Open Asset and shared libraries.
- Track and manage requests for content tied to campaigns, award submissions, and events.
- Support creation of project profiles and website content updates.
Website & SEO Support
- Upload and update project profiles, leadership bios, and thought‑leadership articles.
- Assist with annual website audits and help maintain content accuracy.
- Support keyword research and apply SEO updates under the direction of the manager or senior specialist.
Campaign Support
- Support the execution of marketing and partnership campaigns.
- Assist with logistics and content for awards and trade show/conference tracking.
- Create Bitly links and playlists for YouTube uploads.
Analytics & Reporting
- Collect and organize performance data for social, web, and other campaign metrics.
- Draft monthly reporting decks for review by senior specialist.
- Conduct industry research and competitor activity to flag new trends or opportunities.
Collaboration & Team Support
- Partner with the Communications team to cross‑promote stories and maintain message consistency.
- Participate in content planning meetings and contribute ideas for campaigns.
- Assist with the Talent Community newsletters as needed.
Qualifications
- 2–4 years of experience in communications, marketing, or digital media.
- Strong writing and editing skills with attention to detail and tone.
- Proficiency with social media management tools (Hootsuite or similar).
- Basic knowledge of SEO and web content management systems.
- Organized and proactive, with the ability to manage multiple projects, tasks and deadlines.
- Timely and accurate execution of posting schedules.
- Growth in engagement and consistency across social channels.
- Improved accuracy and quality of website and campaign content.
- Reliable delivery of data and reporting for leadership review.
- Positive collaboration feedback from internal and external partners.
Seniority Level
Entry level
Employment Type
Full‑time
Location
Washington, DC
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