Best Buy
Brand Execution & Packaging Lead
The Brand Execution & Packaging Lead provides day‑to‑day support for the execution of Product Brand assets for Best Buy’s Exclusive Brands (ExB). Key assets include creative briefs, digital content (images, videos, copy), packaging artwork and structure design and documentation, as appropriate. The role collaborates with cross‑functional teams across ExB US & Asia, Brand Marketing, Digital Assets, Marketing Operations, Legal and Sustainability to bring Best Buy’s Exclusive Brands to life for customers.
Base pay range $70,380.00/yr - $125,613.00/yr
This role is hybrid, with some days at the corporate office in Richfield, Minnesota, and other days remotely. Work arrangements are discussed with the recruiter or hiring manager. Meetings may occur outside standard business hours to accommodate international time zones.
What You’ll Do
Lead the execution of creative projects, starting with customer insights developed with ExB Brand Marketing, Marketing Consumer Insights, Enterprise Customer Care, Supplier Quality and Engineering.
Provide creative input to new projects outside current guidelines, ensuring brand consistency while delivering customer and category insights that may require new brand adaptations.
Create design briefs and initiate incremental work with agency partners when appropriate.
Ensure key deliverable dates are met, coordinating with Product Managers, Asia Project Leads, Agency creative/production teams, and approved Vendors to execute new content in e‑commerce, packaging and end‑user documentation.
Act as the primary liaison for developing new or enhanced workflows/processes with Enterprise Digital & Technology and E‑Commerce teams to drive system improvements.
Lead development of new capabilities in the ExB Brand Execution workflow tools (Product Management, Remote Approval, Project/Task Management, Digital Asset Management, Reporting, etc.).
Track, analyze and report on dotcom content performance, insights, and recommendations to improve conversion and grow revenue.
Monitor and lead updates to dotcom product attributes, including PDP, paid ads, landing pages and others as required.
Basic Qualifications
4+ years in product development, including digital content, packaging artwork and documentation.
2+ years in project and traffic management within an agency or corporate environment.
2+ years developing e‑commerce content strategies for consumer electronics products, specifically execution of assets across digital platforms.
Experience with Adobe Creative Suite (Illustrator, Photoshop, Firefly, Workfront, etc.).
Preferred Qualifications
Experience leading design and creative work collaboratively between product managers and agency teams.
Excellent written and verbal communication skills, including writing creative briefs and conveying them to agency designers.
Strong knowledge of digital content development strategies and leading complex product launch initiatives across multiple platforms.
Strong management of print production technologies.
What’s in it for You We’re committed to your well‑being and support across your life and career.
Our Benefits Include
Competitive pay
Generous employee discount
Physical and mental well‑being support
About Us As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We humanize and personalize tech solutions for every stage of life—at our stores, online, and in customers’ homes. Our culture values and supports our employees, offering unique career possibilities. Best Buy is an equal opportunity employer.
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Base pay range $70,380.00/yr - $125,613.00/yr
This role is hybrid, with some days at the corporate office in Richfield, Minnesota, and other days remotely. Work arrangements are discussed with the recruiter or hiring manager. Meetings may occur outside standard business hours to accommodate international time zones.
What You’ll Do
Lead the execution of creative projects, starting with customer insights developed with ExB Brand Marketing, Marketing Consumer Insights, Enterprise Customer Care, Supplier Quality and Engineering.
Provide creative input to new projects outside current guidelines, ensuring brand consistency while delivering customer and category insights that may require new brand adaptations.
Create design briefs and initiate incremental work with agency partners when appropriate.
Ensure key deliverable dates are met, coordinating with Product Managers, Asia Project Leads, Agency creative/production teams, and approved Vendors to execute new content in e‑commerce, packaging and end‑user documentation.
Act as the primary liaison for developing new or enhanced workflows/processes with Enterprise Digital & Technology and E‑Commerce teams to drive system improvements.
Lead development of new capabilities in the ExB Brand Execution workflow tools (Product Management, Remote Approval, Project/Task Management, Digital Asset Management, Reporting, etc.).
Track, analyze and report on dotcom content performance, insights, and recommendations to improve conversion and grow revenue.
Monitor and lead updates to dotcom product attributes, including PDP, paid ads, landing pages and others as required.
Basic Qualifications
4+ years in product development, including digital content, packaging artwork and documentation.
2+ years in project and traffic management within an agency or corporate environment.
2+ years developing e‑commerce content strategies for consumer electronics products, specifically execution of assets across digital platforms.
Experience with Adobe Creative Suite (Illustrator, Photoshop, Firefly, Workfront, etc.).
Preferred Qualifications
Experience leading design and creative work collaboratively between product managers and agency teams.
Excellent written and verbal communication skills, including writing creative briefs and conveying them to agency designers.
Strong knowledge of digital content development strategies and leading complex product launch initiatives across multiple platforms.
Strong management of print production technologies.
What’s in it for You We’re committed to your well‑being and support across your life and career.
Our Benefits Include
Competitive pay
Generous employee discount
Physical and mental well‑being support
About Us As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We humanize and personalize tech solutions for every stage of life—at our stores, online, and in customers’ homes. Our culture values and supports our employees, offering unique career possibilities. Best Buy is an equal opportunity employer.
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