IPSY
About the Company
Join us in inspiring everyone to express their unique beauty. IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper‑engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample‑size subscription IPSY Original, full‑size subscription IPSY Extra, and quarterly limited‑edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day. We think self‑discovery, self‑expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.
About the Role We’re looking for a highly creative and strategic Social Media Content Strategist to lead and elevate IPSY’s presence on TikTok and emerging platforms. This role blends content creation, channel strategy, and trendsp‑outing. You’ll concept, create, and direct social‑first content that has a direct impact on our organic goals, acting as a channel owner and cross‑functional partner while driving ongoing commerce initiatives. This position reports to the Director of Social Media and MUST BE based in the Los Angeles, CA area. (This is a hybrid role, blending onsite and remote work.)
Remote United States Remote:
Remote positions may be performed in any of the states where IPSY has a business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington.
What You’ll Be Doing Content Creation & Strategy
Concept, capture, and edit social‑first content including short‑form original videos, trending formats and sounds, campaign storytelling, behind‑the‑scenes, in‑office footage, reactive, and event coverage.
Serve as an expert in the content and formats that drive engagement and deliver key KPIs.
Optimize content for use across different IPSY social channels.
Develop and manage creative briefs for campaign‑specific social assets to be used across IPSY channels.
Channel Strategy & Management
Own and execute IPSY’s TikTok and emerging platform strategy to drive brand awareness, engagement, and traffic.
Act as a channel expert and develop platform‑optimized content through original content creation, UGC briefs, and dedicated social shoots.
Maintain a sharp pulse on the evolving TikTok landscape, identifying high‑impact trends and testing opportunities.
Collaborate cross‑functionally with Creator Partnerships, Brand Ops, Creative, Production, Growth, Brand Partnerships, and Events teams to ensure objectives are met.
Manage social calendar; publish and maintain daily TikTok content with strong attention to brand voice and accuracy.
Trends & Internet Culture
Identify cultural moments and trends that resonate with our community and brand.
Leverage trending topics and formats to identify reactive content opportunities.
Support campaign launches, creator partnerships, and live event coverage with relevant, engaging content.
Analytics & Insights
Track, analyze, and report on KPIs including engagement, traffic, and content performance to uncover actionable insights.
Build weekly and monthly performance reports to guide optimization and highlight wins.
Qualifications
4+ years of experience in social media, content creation, or digital marketing within beauty, fashion, or lifestyle.
Deep understanding of TikTok, Instagram, and short‑form content trends.
Proven experience managing social channels, specifically TikTok, for a brand (in‑house).
Strong video editing and storytelling skills, with experience in CapCut, Adobe Suite, or similar tools.
Comfortable both behind and in front of the camera when needed.
Familiarity with analytic tools (such as Dash Social) and ability to interpret analytics and use insights to inform strategy.
Experience collaborating cross‑functionally with Creative and Production teams.
Highly organized, proactive, and detail‑oriented.
Thrives in a fast‑paced environment with evolving priorities.
Passion for digital culture, trends, and online community building.
Bonus if You Have
A creator’s mindset paired with strategic intuition.
A deep understanding of how to make content perform.
Highly organized and ability to manage multiple priorities.
A team player who brings creative energy and a positive attitude.
Passion for beauty and eye for storytelling.
A proactive problem solver who doesn’t just spot trends, but finds ways to make them relevant to our brand.
An authentic communicator who enjoys engaging with communities online.
Someone who lives and breathes internet culture and social media.
What We Offer
Competitive base salary & bonus program
Medical, dental & vision insurance
401(k) plan with company match
Paid Time Off
Work from home flexibility
Free IPSY Extra subscription
Learning & development programs
EEO Statement We celebrate diversity and are an equal‑opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic. If you need reasonable accommodation in the application or employment process, please contact us. Please review our California Privacy Notice.
Salary Range $75,000 USD – $92,000 USD
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About the Role We’re looking for a highly creative and strategic Social Media Content Strategist to lead and elevate IPSY’s presence on TikTok and emerging platforms. This role blends content creation, channel strategy, and trendsp‑outing. You’ll concept, create, and direct social‑first content that has a direct impact on our organic goals, acting as a channel owner and cross‑functional partner while driving ongoing commerce initiatives. This position reports to the Director of Social Media and MUST BE based in the Los Angeles, CA area. (This is a hybrid role, blending onsite and remote work.)
Remote United States Remote:
Remote positions may be performed in any of the states where IPSY has a business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington.
What You’ll Be Doing Content Creation & Strategy
Concept, capture, and edit social‑first content including short‑form original videos, trending formats and sounds, campaign storytelling, behind‑the‑scenes, in‑office footage, reactive, and event coverage.
Serve as an expert in the content and formats that drive engagement and deliver key KPIs.
Optimize content for use across different IPSY social channels.
Develop and manage creative briefs for campaign‑specific social assets to be used across IPSY channels.
Channel Strategy & Management
Own and execute IPSY’s TikTok and emerging platform strategy to drive brand awareness, engagement, and traffic.
Act as a channel expert and develop platform‑optimized content through original content creation, UGC briefs, and dedicated social shoots.
Maintain a sharp pulse on the evolving TikTok landscape, identifying high‑impact trends and testing opportunities.
Collaborate cross‑functionally with Creator Partnerships, Brand Ops, Creative, Production, Growth, Brand Partnerships, and Events teams to ensure objectives are met.
Manage social calendar; publish and maintain daily TikTok content with strong attention to brand voice and accuracy.
Trends & Internet Culture
Identify cultural moments and trends that resonate with our community and brand.
Leverage trending topics and formats to identify reactive content opportunities.
Support campaign launches, creator partnerships, and live event coverage with relevant, engaging content.
Analytics & Insights
Track, analyze, and report on KPIs including engagement, traffic, and content performance to uncover actionable insights.
Build weekly and monthly performance reports to guide optimization and highlight wins.
Qualifications
4+ years of experience in social media, content creation, or digital marketing within beauty, fashion, or lifestyle.
Deep understanding of TikTok, Instagram, and short‑form content trends.
Proven experience managing social channels, specifically TikTok, for a brand (in‑house).
Strong video editing and storytelling skills, with experience in CapCut, Adobe Suite, or similar tools.
Comfortable both behind and in front of the camera when needed.
Familiarity with analytic tools (such as Dash Social) and ability to interpret analytics and use insights to inform strategy.
Experience collaborating cross‑functionally with Creative and Production teams.
Highly organized, proactive, and detail‑oriented.
Thrives in a fast‑paced environment with evolving priorities.
Passion for digital culture, trends, and online community building.
Bonus if You Have
A creator’s mindset paired with strategic intuition.
A deep understanding of how to make content perform.
Highly organized and ability to manage multiple priorities.
A team player who brings creative energy and a positive attitude.
Passion for beauty and eye for storytelling.
A proactive problem solver who doesn’t just spot trends, but finds ways to make them relevant to our brand.
An authentic communicator who enjoys engaging with communities online.
Someone who lives and breathes internet culture and social media.
What We Offer
Competitive base salary & bonus program
Medical, dental & vision insurance
401(k) plan with company match
Paid Time Off
Work from home flexibility
Free IPSY Extra subscription
Learning & development programs
EEO Statement We celebrate diversity and are an equal‑opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic. If you need reasonable accommodation in the application or employment process, please contact us. Please review our California Privacy Notice.
Salary Range $75,000 USD – $92,000 USD
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