49908715937 - Head of Social Media & Content Strategy

Head Of Social Media & Content Strategy Our client, a rapidly growing direct-to-consumer brand, is looking for a Head of Social Media & Content Strategy to define and execute the company's social media vision. In this role, you will lead platform-specific strategy, manage a high-performing social media team, and collaborate closely with creative and growth leadership to integrate social media into broader marketing initiatives. You will play a key role in shaping brand presence, driving organic growth, and ensuring cohesive storytelling across all customer touchpoints. Strategic Leadership

Develop and execute a comprehensive social media strategy aligned with business and marketing goals. Establish KPIs to measure performance across engagement, reach, traffic, and revenue influence. Identify opportunities to expand presence on emerging platforms and new features. Foster an innovative, test-driven culture focused on exploring new formats, trends, and campaigns. Team Management

Build, lead, and mentor a high-performing social media and content team. Oversee workflow planning, performance reviews, and team priorities. Collaborate with creative leadership to ensure social strategy aligns with content direction. Platform Expertise

Drive excellence across TikTok, Meta (Instagram & Facebook), Snap, Pinterest, and additional platforms. Stay ahead of social media trends, tools, and algorithm updates. Conduct competitor analysis to identify opportunities for differentiation. Integrate platforms like Sprout Social and Gorgias to improve operational efficiency. Campaign Management

Oversee the ideation, planning, and execution of cross-platform organic campaigns. Align social efforts with performance marketing, email / SMS, and eCommerce initiatives. Lead influencer and creator partnerships to ensure brand alignment and maximize ROI. Lead review generation strategies across Trustpilot, Thingtesting, Meta, TikTok, and other review-based channels. Processes & Operations

Streamline social media monitoring with internal processes to ensure SLA adherence and high-quality responses. Ensure seamless integration between Sprout Social and Gorgias for optimized communication workflows. Data & Insights

Measure performance against KPIs tied to business objectives. Produce weekly and monthly reports highlighting insights, learnings, and recommendations. Collaboration

Act as the main liaison between the social media team and customer experience teams to maintain brand voice consistency. Partner with PR, product, acquisition, retention, and creative teams to ensure cohesive storytelling across all channels.

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