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Anheuser-Busch

Director, Small Format - Beyond Beer

Anheuser-Busch, New York, New York, us, 10261

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Director, Small Format - Beyond Beer Join to apply for the Director, Small Format - Beyond Beer role at Anheuser-Busch

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger.

We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

Salary : $157,440-186,960, bonus and long-term incentive eligible

Company : Michelob ULTRA, Cutwater Spirits, Budweiser, Kona Brewing Co, Stella Artois, Bud Light – over 100 of America’s most loved brands.

Role Summary The Beyond Beer Director of Retail Sales, Small Format plays a critical role in developing and executing strategic retail initiatives across National Accounts. This position is responsible for developing business plans, executing strategic initiatives, selling in retail programming, tracking performance results, and managing retail budgets all to deliver our Beyond Beer commercial priorities. Success in this role requires exemplary organization, best in class relationship building, strong story-telling capabilities, data analytics, and a collaborative approach to working with diverse stakeholders.

Job Responsibilities

Identifies, develops, and enhances business partnerships with retail chain account customers and emerging retail channels, including new item sell‑in, price and promotional strategy development, trade program development, program execution and monitoring

Pre & post event analysis, business/root‑cause analysis, price communication, and delivery logistics management

Relationship management, budget management, and partnership with National Retail Selling team to ensure they are educated and have the tools available to execute the Beyond Beer strategy

Acts as the single source of Beyond Beer chain activity and opportunities, coordinating communication between various corporate departments, Field Managers, and Wholesalers to execute retail programs

Assists in the development and performance management of the joint business planning process for chains

Manages and effectively utilizes administrative and retail marketing budgets; recruits, coaches, trains, and mentors retail Beyond Beer Key Account Managers to develop & execute strategic retail plans and drive incremental sales and share gains

Owns creation of tools and tracking for key chain levers – distribution, ROS, performance to plan, pricing compliance, etc.

Travel 20‑25%; 5 days in office

Job Qualifications

B.A. / B.S. Degree; emphasis in business preferred. MBA highly preferred

High School Diploma or GED required

Sales experience in consumer goods to retail chain accounts required

Experience working with syndicated sales data (IRI/Nielsen) and proven ability to leverage fact‑based selling

Knowledge of category management practices

Strong technical ability to manage content from source data, to Excel, to final presentation

General knowledge of the beverage industry and direct store delivery

Effective communicator and presenter to all levels of retailer, wholesaler, and internal team

Results driven and a bias toward action

Benefits

Health benefits including medical, dental, vision, wellness and tax‑advantaged savings and spending accounts

Life insurance and disability income protection

Generous parental leave and FMLA policies

401(k) retirement savings options with a company matching contribution

Chance to work in a fast‑paced environment among a company of owners

Free beer!

Why Anheuser‑Busch At Anheuser‑Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great‑tasting, high‑quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S. are made in the U.S. with more than $700 million in high‑quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers. We have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide by investing in our people, facilities, and communities.

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