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ANG - Advanced Natural Group

Director of National Accounts

ANG - Advanced Natural Group, Solana Beach

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Reports to: Vice President of Sales – Trey Whaley

Travel: 30%–40% as needed

Position Summary

The Director of National Accounts will lead ANG’s sales growth across key alternative channels including Specialty Retail, Travel & Hospitality, Theatre & Concessions, Office, and Value.

This role owns national customer relationships, drives distribution and velocity, develops strategic account plans, and ensures flawless execution within distributor and operator networks.

The ideal candidate brings 10+ years of experience in CPG sales—not necessarily natural products—with deep established contacts (especially within Vistar) and a strong understanding of supply chains across these channels.

Key Responsibilities

  • Lead national account strategy and execution across Specialty Retail, Travel & Hospitality, Theatre & Concessions, Office, and Value channels.
  • Build, grow, and manage relationships with key distributors, operators, and retailers.
  • Serve as the primary point of contact for Vistar at the national and divisional level, driving item acceptance, promotional planning, and quarterly business reviews.
  • Develop annual business plans and customer‑specific strategies for ANG’s brand partners.
  • Drive new item distribution, promotions, and category visibility.
  • Leverage established contacts to accelerate brand penetration across alternative channels.
  • Navigate procurement processes, review cycles, pricing structures, and channel‑specific compliance requirements.
  • Advise brand partners on pricing, packaging, and channel strategy to maximize success.

Supply Chain & Operations

  • Work closely with supply chain teams and distributors to ensure high fill rates, accurate forecasting, and on‑time execution.
  • Resolve operational challenges such as cut orders, forecasting gaps, or redistribution issues.
  • Maintain a deep understanding of warehouse‑based distribution and redistribution.

Business Development

  • Identify whitespace, emerging trends, and new opportunities to support strategic growth.
  • Lead ANG’s presence at key trade shows including AAAE, IAAPA, CinemaCon, Sweets & Snacks Expo, and other channel‑relevant events.
  • Present ANG’s portfolio and solutions to national buyers, operators, and distributor leadership.

Internal Leadership

  • Partner closely with ANG’s brand clients for alignment on goals, forecasts, and performance.
  • Provide guidance to area/regional managers as the organization scales.
  • Maintain accurate forecasts, reporting, and pipeline tracking through ANG systems.

Qualifications

  • 10+ years of CPG sales or national account management experience with success across alternative channels.
  • Strong, active relationships within Vistar (required).
  • Established contacts in one or more of the following areas:
    • Specialty Retail, Theatre & Concessions (AMC, Regal, Family Entertainment)
    • Value (Dollar Tree, Five Below)
    • Travel & Hospitality (airport retail groups such as HMSHost, OTG, Hudson)
  • Strong understanding of warehouse‑based supply chains, redistribution, forecasting, and
  • Excellent communication, presentation, and negotiation skills.
  • Willingness to travel for key meetings, customer engagements, and trade shows.
  • Competitive base salary + bonus
  • Health, dental, and vision insurance
  • Strong opportunities for advancement within a fast‑growing organization

Seniority level

  • Director

Employment type

  • Full‑time

Job function

  • Sales and Business Development
  • Industries: Food and Beverage Services

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