Demand Generation Manager

About the Company

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About the Role

Who You Are – We’re looking for a creative, curious, and performance-driven Demand Generation Manager who can turn insights into bold ideas—and bold ideas into measurable pipeline. You will concept, launch, and optimize multi‑channel campaigns that stand out, generate demand, and help the sales team start more conversations with the right buyers.

Responsibilities

• Build bold, high‑impact campaigns across social, email, paid, and web.
• Create compelling short‑form and long‑form content for multiple channels.
• Collaborate with design partners on visuals, video, and digital experiences.
• Launch and optimize campaigns that drive awareness, engagement, MQLs, SALs, and opportunities.
• Execute across email, paid media, SEO/SEM, social, and nurture programs.
• Partner with sales and BDR teams to ensure a seamless handoff and strong conversion.
• Apply intent data, audience signals, market trends, and competitive insights.
• Identify creative opportunities to expand reach, deepen engagement, and accelerate pipeline.
• Surface insights and recommend what to scale, pause, or test next.
• Leverage AI for ideation, content creation, optimization, and experimentation.
• Test AI‑driven variations to improve efficiency and accelerate campaign execution.
• Support and optimize campaigns across LinkedIn, search ads, retargeting, and paid social.
• Maintain cohesive messaging and creative alignment across all channels.
• Continuously experiment to improve CTR, engagement, conversion, and influenced pipeline.
• Partner with brand, product, field marketing, RevOps, and sales teams to translate GTM priorities into impactful campaigns.
• Share insights and performance trends to inform pipeline strategy, messaging, and audience targeting.
• Ensure all teams stay aligned on plans, timelines, goals, and expected outcomes.

Required Qualifications

• 5+ years of experience in growth marketing, demand generation, or creative marketing.
• 2+ years of experience in a people management role.
• Strong creative instincts with the ability to translate messages into standout social posts, ads, emails, and landing pages.
• Hands‑on experience executing multi‑channel campaigns end to end.
• Strong writing skills across formats and channels.
• Experience collaborating with designers, videographers, or creators to deliver high‑quality work quickly.
• Comfortable using AI tools for ideation, writing, content production, and optimization.
• Familiarity with Marketo (or similar), 6sense, Google Ads, LinkedIn Campaign Manager, web analytics, and creative tools such as Canva or Figma.
• Proactive problem‑solver who contributes ideas independently.
• Strong cross‑functional communication and collaboration skills.
• Ability to thrive in fast‑paced, high‑growth, and high‑ambiguity environments.

Desired Qualifications

• Experience within growth marketing or demand generation in B2B SaaS, B2B technology, or cybersecurity organizations.
• Exposure to ABM or intent‑based programs.
• Experience engaging in community channels (e.g., Reddit, Discord, Slack groups).

Success Criteria

• Launching bold, high‑impact campaigns that drive measurable engagement, meetings, and qualified pipeline.
• Consistently contributing creative ideas and executing them with speed and precision.
• Improving key metrics such as MQL volume, SAL conversion, cost per opportunity, and opportunity yield.
• Increasing engagement and pipeline from target ICPs and top‑tier account lists through ABM initiatives.
• Using AI to meaningfully enhance campaign velocity, content quality, and output.
• Delivering cohesive, modern storytelling across paid and organic channels.
• Helping sales generate more conversations with the right buyers and accelerating revenue impact.

Benefits

• Competitive salary with bonus potential
• Comprehensive health benefits with generous employer contributions for medical, dental, and vision
• Additional ancillary benefits offered at 100% employee contribution
• Unlimited PTO (Paid Time Off) policy
• Paid parental and military leave
• Dental and vision plan
• Employer‑provided life insurance, long‑term disability, and short‑term disability coverage
• Additional voluntary life insurance coverage
• 401(k) plan with matching program
• Mines employee assistance program
• Monthly wellness initiatives
• Optional pet benefits discount planli>

Compensation

The total compensation range (base) being offered for this role is $105,000 – $135,000 USD.

Location & Application Deadline

Plano, TX Application deadline: January 31, 2026. Apply online:

Diversity & Inclusion

Critical Start welcomes people from all backgrounds and walks of life. One of our core values is to “Do what’s best for our employees,” and that starts with the hiring process by finding the best candidates and providing an environment that upholds equal employment opportunities for all employees and applicants.

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