Green Thumb Industries (GTI)
Beverage Territory Manager (TX)
Green Thumb Industries (GTI), Granite Heights, Wisconsin, United States
As more Americans turn to cannabis for well‑being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Territory Manager will be a key player in expanding our THC‑infused beverage business throughout Austin and San Antonio by growing consumer access to our best‑in‑class products.
We are seeking a dynamic and entrepreneurial Territory Manager to spearhead the growth of our portfolio of brands led by Señorita and Rythm, award‑winning hemp‑derived THC beverage brands in a rapidly emerging market. This role combines strategic planning with hands‑on execution, requiring someone who thrives in a fast‑paced, startup‑like environment. The ideal candidate is resourceful, driven, and eager to build a winning brand from the ground up. This role offers significant growth opportunities as the business expands. However, the individual must be comfortable taking a hands‑on approach, actively engaging in the market, and serving as the primary resource on the ground.
The ideal candidate lives in the Austin, Texas area. You must be able to travel 100% of the time within the state of Texas.
Responsibilities
Develop and execute a comprehensive territory plan to grow the Señorita and Rythm brands today, as well as broader beverage portfolio over time
Analyze market trends, consumer behaviors, and competitive landscapes to identify growth opportunities.
Establish sales targets and performance metrics to track success.
Manage distributor planning and coordination to ensure strong execution in market and aligned goals.
Act as the face of the Señorita and Rythm brands in your territory, hitting the streets to build strong relationships with on‑ and off‑premise retail partners, hemp retailers, and key stakeholders.
Drive sales through product placement, promotions, and education within target accounts.
Secure new accounts and expand distribution within your assigned region.
Brand Advocacy & Education:
Be an expert on the Señorita and Rythm brands and the hemp‑derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product.
Develop and implement marketing initiatives and in‑store activations to boost brand visibility.
Execution & Operations:
Serve as the “feet on the street” by visiting accounts, conducting tastings, and ensuring excellent shelf presence.
Coordinate inventory and ensure sufficient stocking levels to support growth plan and in‑market programming.
Work closely with internal teams to refine strategies based on field feedback.
Team Development:
Establish a team of account executives, steering the hiring and training of new personnel into the market and defining the go‑to‑market team structure and priorities.
Mentor and support team members as the territory expands.
Qualifications
Proven Sales Experience:
2+ years in a Territory Manager role, preferably in the alcohol beverage industry.
Entrepreneurial Spirit:
Self‑motivated and self‑sufficient, with a hunger to win and the ability to work independently in a startup environment.
Strategic & Tactical Skills:
Capable of both developing a strategic plan and executing it on the ground.
Relationship‑Builder:
Strong communication and interpersonal skills, with a knack for building trust and rapport with clients and partners.
Knowledge of Emerging Markets:
Familiarity with the regulatory landscape of alcohol beverage and/or hemp‑derived legal THC products is a plus.
Passion for Innovation:
Excited to champion a new category and educate consumers about the product.
Resilience & Resourcefulness:
Scrappy, adaptable, and ready to overcome challenges in a competitive industry.
Additional Requirements
Must pass any and all required background checks.
Must be and remain compliant with all legal or company regulations for working in the industry.
Ability to lift and move products (for stocking and display setup).
Must possess valid driver’s license.
Must be a minimum of 21 years of age.
Green Thumb Pay Range: $100,000 - $130,000 USD
Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration‑related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. This notice is provided for informational purposes only and is not legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law.
As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
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We are seeking a dynamic and entrepreneurial Territory Manager to spearhead the growth of our portfolio of brands led by Señorita and Rythm, award‑winning hemp‑derived THC beverage brands in a rapidly emerging market. This role combines strategic planning with hands‑on execution, requiring someone who thrives in a fast‑paced, startup‑like environment. The ideal candidate is resourceful, driven, and eager to build a winning brand from the ground up. This role offers significant growth opportunities as the business expands. However, the individual must be comfortable taking a hands‑on approach, actively engaging in the market, and serving as the primary resource on the ground.
The ideal candidate lives in the Austin, Texas area. You must be able to travel 100% of the time within the state of Texas.
Responsibilities
Develop and execute a comprehensive territory plan to grow the Señorita and Rythm brands today, as well as broader beverage portfolio over time
Analyze market trends, consumer behaviors, and competitive landscapes to identify growth opportunities.
Establish sales targets and performance metrics to track success.
Manage distributor planning and coordination to ensure strong execution in market and aligned goals.
Act as the face of the Señorita and Rythm brands in your territory, hitting the streets to build strong relationships with on‑ and off‑premise retail partners, hemp retailers, and key stakeholders.
Drive sales through product placement, promotions, and education within target accounts.
Secure new accounts and expand distribution within your assigned region.
Brand Advocacy & Education:
Be an expert on the Señorita and Rythm brands and the hemp‑derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product.
Develop and implement marketing initiatives and in‑store activations to boost brand visibility.
Execution & Operations:
Serve as the “feet on the street” by visiting accounts, conducting tastings, and ensuring excellent shelf presence.
Coordinate inventory and ensure sufficient stocking levels to support growth plan and in‑market programming.
Work closely with internal teams to refine strategies based on field feedback.
Team Development:
Establish a team of account executives, steering the hiring and training of new personnel into the market and defining the go‑to‑market team structure and priorities.
Mentor and support team members as the territory expands.
Qualifications
Proven Sales Experience:
2+ years in a Territory Manager role, preferably in the alcohol beverage industry.
Entrepreneurial Spirit:
Self‑motivated and self‑sufficient, with a hunger to win and the ability to work independently in a startup environment.
Strategic & Tactical Skills:
Capable of both developing a strategic plan and executing it on the ground.
Relationship‑Builder:
Strong communication and interpersonal skills, with a knack for building trust and rapport with clients and partners.
Knowledge of Emerging Markets:
Familiarity with the regulatory landscape of alcohol beverage and/or hemp‑derived legal THC products is a plus.
Passion for Innovation:
Excited to champion a new category and educate consumers about the product.
Resilience & Resourcefulness:
Scrappy, adaptable, and ready to overcome challenges in a competitive industry.
Additional Requirements
Must pass any and all required background checks.
Must be and remain compliant with all legal or company regulations for working in the industry.
Ability to lift and move products (for stocking and display setup).
Must possess valid driver’s license.
Must be a minimum of 21 years of age.
Green Thumb Pay Range: $100,000 - $130,000 USD
Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration‑related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. This notice is provided for informational purposes only and is not legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law.
As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
#J-18808-Ljbffr