Green Thumb Industries
The Role
As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bringadditionalsafe, trusted products to even more consumers and channels across the country. TheTerritoryManager will be a key player in expanding our THC-infused beverage businessthroughout Austin and San Antoniobygrowing consumer access to our best-in-class products.
We areseekinga dynamic and entrepreneurialTerritoryManager to spearhead the growth ofourportfolio of brands led bySenoritaand Rythm,award-winninghemp-derived THC beverage brandsin a rapidly emerging market. This role combines strategic planning with hands‑on execution, requiring someone who thrives in a fast‑paced, startup‑like environment. The ideal candidate is resourceful, driven, and eager to build a winning brand from the ground up.This role offers significant growth opportunities as the business expands. However, the individual must be comfortable taking a hands‑on approach, actively engaging in the market, and serving as the primary resource on the ground.
The ideal candidate lives in the Austin, Texas area. You must be able to travel 100% of the time within the state of Texas.
Responsibilities Market Strategy & Planning:
Develop and execute a comprehensive territory plan to grow theSenoritaand Rythmbrandstoday, as well asbroader beverage portfolio over time
Analyze market trends, consumer behaviors, and competitive landscapes toidentifygrowth opportunities.
Establish sales targets and performance metrics to track success.
Manage distributor planning and coordination to ensure strong execution in market and aligned goals
Sales & Relationship Building:
Act as the face of theSenoritaand Rythmbrandsin your territory, hitting the streets to build strong relationships with on and off-premiseretail partners, hemp retailers, and key stakeholders.
Drive sales through product placement, promotions, and education within target accounts.
Secure new accounts and expand distribution within your assigned region.
Brand Advocacy & Education:
Be an expert on theSenoritaand Rythmbrandsand the hemp-derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product.
Develop and implement marketing initiatives and in-store activations to boost brand visibility.
Execution & Operations:
Serve as the "feet on the street" by visiting accounts, conducting tastings, and ensuring excellent shelf presence.
Coordinateinventory and ensuresufficient stocking levels to support growth plan and in‑market programming
Work closely with internal teams to refine strategies based on field feedback.
Team Development:
Establish a team of account executives,steeringthe hiring and training ofnew personnel into the market and defining the go-to‑market team structure and priorities
Mentor and support team members as the territory expands.
Qualifications
Proven Sales Experience:
2+ years in a Territory Manager role, preferably in the alcohol beverage industry.
Entrepreneurial Spirit:
Self‑motivated and self‑sufficient, with a hunger to win and the ability to work independently in a startup environment.
Strategic & Tactical Skills:
Capable of both developing a strategic plan and executing it on the ground.
Relationship-Builder:
Strong communicationand interpersonal skills, with a knack for building trust and rapport with clients and partners.
Knowledge of Emerging Markets:
Familiarity with the regulatory landscape ofalcohol beverage and/or hemp-derived legalTHC products is a plus.
Passion for Innovation:
Excited to champion a new category and educate consumers about the product.
Resilience & Resourcefulness:
Scrappy, adaptable, and ready to overcome challenges in a competitive industry.
Additional Requirements
Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Ability to lift and move products (for stocking and display setup)
Must possess valid driver's license
Must be a minimum of 21 years of age
Green Thumb Pay Range: $100,000 — $130,000 USD
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
#J-18808-Ljbffr
We areseekinga dynamic and entrepreneurialTerritoryManager to spearhead the growth ofourportfolio of brands led bySenoritaand Rythm,award-winninghemp-derived THC beverage brandsin a rapidly emerging market. This role combines strategic planning with hands‑on execution, requiring someone who thrives in a fast‑paced, startup‑like environment. The ideal candidate is resourceful, driven, and eager to build a winning brand from the ground up.This role offers significant growth opportunities as the business expands. However, the individual must be comfortable taking a hands‑on approach, actively engaging in the market, and serving as the primary resource on the ground.
The ideal candidate lives in the Austin, Texas area. You must be able to travel 100% of the time within the state of Texas.
Responsibilities Market Strategy & Planning:
Develop and execute a comprehensive territory plan to grow theSenoritaand Rythmbrandstoday, as well asbroader beverage portfolio over time
Analyze market trends, consumer behaviors, and competitive landscapes toidentifygrowth opportunities.
Establish sales targets and performance metrics to track success.
Manage distributor planning and coordination to ensure strong execution in market and aligned goals
Sales & Relationship Building:
Act as the face of theSenoritaand Rythmbrandsin your territory, hitting the streets to build strong relationships with on and off-premiseretail partners, hemp retailers, and key stakeholders.
Drive sales through product placement, promotions, and education within target accounts.
Secure new accounts and expand distribution within your assigned region.
Brand Advocacy & Education:
Be an expert on theSenoritaand Rythmbrandsand the hemp-derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product.
Develop and implement marketing initiatives and in-store activations to boost brand visibility.
Execution & Operations:
Serve as the "feet on the street" by visiting accounts, conducting tastings, and ensuring excellent shelf presence.
Coordinateinventory and ensuresufficient stocking levels to support growth plan and in‑market programming
Work closely with internal teams to refine strategies based on field feedback.
Team Development:
Establish a team of account executives,steeringthe hiring and training ofnew personnel into the market and defining the go-to‑market team structure and priorities
Mentor and support team members as the territory expands.
Qualifications
Proven Sales Experience:
2+ years in a Territory Manager role, preferably in the alcohol beverage industry.
Entrepreneurial Spirit:
Self‑motivated and self‑sufficient, with a hunger to win and the ability to work independently in a startup environment.
Strategic & Tactical Skills:
Capable of both developing a strategic plan and executing it on the ground.
Relationship-Builder:
Strong communicationand interpersonal skills, with a knack for building trust and rapport with clients and partners.
Knowledge of Emerging Markets:
Familiarity with the regulatory landscape ofalcohol beverage and/or hemp-derived legalTHC products is a plus.
Passion for Innovation:
Excited to champion a new category and educate consumers about the product.
Resilience & Resourcefulness:
Scrappy, adaptable, and ready to overcome challenges in a competitive industry.
Additional Requirements
Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Ability to lift and move products (for stocking and display setup)
Must possess valid driver's license
Must be a minimum of 21 years of age
Green Thumb Pay Range: $100,000 — $130,000 USD
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
#J-18808-Ljbffr