City of New York
Deputy Director of Digital – Deputy Commissioner, Public Information
Position ID: 70266
Responsibilities
Direct the development and execution of creative, sophisticated and high-impact digital communications strategies and efforts that advance the Department’s goals and visibility;
Supervise staff and perform work of technical responsibility related to digital and graphic updates to the NYPD’s external website, internal intranet, and social media channels;
Oversee online and social media marketing strategies for diverse audiences, highlighting online content that focuses on the NYPD’s work for posting to all websites and social media.
Create and post content for NYPD’s social media presence on Instagram, Twitter, Facebook, and LinkedIn.
Develop strategies to use multimedia content, social media, website, and other digital media tactics to reach and engage a greater number of New York City residents;
Incorporate digital media into all communications efforts to maximize the effectiveness and reach of key messages;
Develop a digital first strategy and culture for breaking news;
Establish aggressive short- and long-term digital goals, and work with the broader team to execute them; and
Work with Deputy Commissioner and executive staff on overall communications planning and implementation, including message development, strategic guidance, and coordination.
Preferred Skills
At least eight (8) years of experience drafting digital communications
Fluency in Social Media Platforms and Analytics preferred
Knowledge of basic HTML and Adobe photoshop
Excellent writing / composition and editing skills
Proficiency with Microsoft Word, Outlook and other similar programs
Experience with press releases, remarks, op-eds, advisories, event briefings, and similar materials
Strong research skills and attention to detail. Must have the ability to review, analyze, summarize, and visualize data
Must have the ability to work well with others
Public Service Loan Forgiveness As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education’s website at https://studentaid.gov/pslf/.
Residency Requirement New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.
Equal Employment Opportunity The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.
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Responsibilities
Direct the development and execution of creative, sophisticated and high-impact digital communications strategies and efforts that advance the Department’s goals and visibility;
Supervise staff and perform work of technical responsibility related to digital and graphic updates to the NYPD’s external website, internal intranet, and social media channels;
Oversee online and social media marketing strategies for diverse audiences, highlighting online content that focuses on the NYPD’s work for posting to all websites and social media.
Create and post content for NYPD’s social media presence on Instagram, Twitter, Facebook, and LinkedIn.
Develop strategies to use multimedia content, social media, website, and other digital media tactics to reach and engage a greater number of New York City residents;
Incorporate digital media into all communications efforts to maximize the effectiveness and reach of key messages;
Develop a digital first strategy and culture for breaking news;
Establish aggressive short- and long-term digital goals, and work with the broader team to execute them; and
Work with Deputy Commissioner and executive staff on overall communications planning and implementation, including message development, strategic guidance, and coordination.
Preferred Skills
At least eight (8) years of experience drafting digital communications
Fluency in Social Media Platforms and Analytics preferred
Knowledge of basic HTML and Adobe photoshop
Excellent writing / composition and editing skills
Proficiency with Microsoft Word, Outlook and other similar programs
Experience with press releases, remarks, op-eds, advisories, event briefings, and similar materials
Strong research skills and attention to detail. Must have the ability to review, analyze, summarize, and visualize data
Must have the ability to work well with others
Public Service Loan Forgiveness As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education’s website at https://studentaid.gov/pslf/.
Residency Requirement New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.
Equal Employment Opportunity The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.
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