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Product Marketing Lead

Create, San Francisco, California, United States, 94199

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Location

San Francisco

Employment Type

Full time

Location Type

On-site

Department

Founding Team

Compensation

$125K – $200K • 0.25% – 0.75%

Anything Anything is the AI product engineer for the next wave of entrepreneurs.

It is an AI agent that turns English into apps. Everything you need to make money on the internet is built in—mobile, web, design, AI, backend, infra, payments.

Launched Aug 7th. https://x.com/anything

Hit $5m rev and growing quickly.

Try it at anything.com.

Role What this role is This role is for operators who want to own how products show up in the world.

You will be responsible for coordinating and executing organic go-to-market launches end to end. Your job is to make sure that every meaningful product moment is planned, positioned, and distributed with clarity and intent. You will turn product velocity and storytelling into consistent external momentum.

You will work closely with founders, product, and creative partners to ensure launches are not ad hoc or chaotic, but repeatable, high-quality, and increasingly effective over time. You will operate with independence, strong judgment, and a bias toward execution.

How you will operate

Translate product updates and company priorities into clear launch plans

Coordinate timelines, dependencies, and readiness across teams

Turn narrative and product context into concrete launch moments

Orchestrate organic distribution across channels without owning every asset

Create structure and calm around launches in a fast-moving environment

Build lightweight processes and playbooks that improve with each launch

Communicate clearly, align stakeholders, and make tradeoffs when needed

Take ownership of outcomes, not just coordination

Primary outcomes Your success will be defined by:

1. Consistent, high-quality launches Product and feature launches are intentional, timely, and well executed. Important moments reliably reach the right audiences.

2. A repeatable launch process The company has a clear, evolving playbook for planning and executing launches that reduces friction and increases velocity over time.

3. Strong cross-functional alignment Teams feel aligned and unblocked around launches, with clear ownership, timelines, and expectations.

Required background

Two to six years of experience in growth, marketing, product marketing, or program-oriented roles

Experience coordinating cross-functional launches or major initiatives

Strong attention to detail

Ability to operate independently and drive work forward without heavy oversight

Clear communicator who can align teams

Comfortable working in small, fast-moving teams with ambiguity

Nice to have

Experience at an early-stage startup

Experience owning organic go-to-market efforts

Background working closely with product or engineering teams

Why this role matters We ship quickly and build with conviction. This role ensures that the outside world keeps up.

You will define how this company launches products and builds momentum over time. Your work will directly impact awareness, adoption, and perception of the product. As the company grows, this role has a natural path into broader growth or marketing leadership.

In all roles Intense . Ship fast. Cycles are hours, not weeks. Hard to outwork.

Ownership . Grab the #1 priority and relentless to deliver.

Fearlessness . Risk on. Do the unknown / uncomfortable. Say "good" to bad news.

Taste . Obsess over quality. Know what “great” looks like. No slop.

Play . Curiosity, joy, and energy.

Sound like you?

Applying Submit here and we'll reach out if it's a fit.

Note: we get 100s of low quality AI generated applications daily. We do want to meet you if you're excellent and really care.

If you want to stand out, after you submit, send resume + a short note to marcus@anything.com w/ subject line "[Role] | Your Name" (bullets work!)

Compensation Range: $125K - $200K

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