SalaryGuide
Responsibilities
Lead the integrated demand generation strategy to achieve new-logo pipeline and revenue targets Design, launch, and optimize multi-channel campaigns across digital, paid, and organic channels to drive awareness, engagement, and conversion Collaborate with Product Marketing, Content, and Sales to create ICP-aligned messaging, offers, and programs that fuel pipeline growth Partner with Marketing Operations to refine lead scoring, attribution, and funnel visibility across systems Partner cross-functionally with Brand, Product Marketing, and Sales to ensure cohesive go-to-market execution and shared success metrics Provide guidance and light management for field marketing and marketing automation resources, ensuring alignment to goals and timely delivery of initiatives Cultivate collaboration, efficiency, and curiosity across internal teams and external partners Oversee performance across SEO, AEO, SEM, paid media, and other digital channels Requirements
10+ years of progressive experience in B2B SaaS marketing, with deep expertise in demand generation, digital strategy, and performance marketing Proven track record of building and executing scalable programs that deliver measurable pipeline growth Strong understanding of SEO, AEO, SEM, paid media, and digital advertising strategies Experience working cross-functionally and providing mentorship or light management within small, agile teams Highly analytical mindset with ability to translate data into insights and actions Proficiency with marketing automation, CRM, and analytics platforms (Salesforce, Pardot/Account Engagement, Google Analytics, SEMrush, etc.) Excellent communication, collaboration, and stakeholder management skills Preferred
Experience with programmatic advertising platforms such as Genius Monkey, StackAdapt, or Fluency Benefits
Health, dental, and vision insurance Paid Time Off Retirement savings plan (401k) with company match Life insurance Short term & Long-Term Disability Paid family leave Employee assistance programs (EAP)
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Lead the integrated demand generation strategy to achieve new-logo pipeline and revenue targets Design, launch, and optimize multi-channel campaigns across digital, paid, and organic channels to drive awareness, engagement, and conversion Collaborate with Product Marketing, Content, and Sales to create ICP-aligned messaging, offers, and programs that fuel pipeline growth Partner with Marketing Operations to refine lead scoring, attribution, and funnel visibility across systems Partner cross-functionally with Brand, Product Marketing, and Sales to ensure cohesive go-to-market execution and shared success metrics Provide guidance and light management for field marketing and marketing automation resources, ensuring alignment to goals and timely delivery of initiatives Cultivate collaboration, efficiency, and curiosity across internal teams and external partners Oversee performance across SEO, AEO, SEM, paid media, and other digital channels Requirements
10+ years of progressive experience in B2B SaaS marketing, with deep expertise in demand generation, digital strategy, and performance marketing Proven track record of building and executing scalable programs that deliver measurable pipeline growth Strong understanding of SEO, AEO, SEM, paid media, and digital advertising strategies Experience working cross-functionally and providing mentorship or light management within small, agile teams Highly analytical mindset with ability to translate data into insights and actions Proficiency with marketing automation, CRM, and analytics platforms (Salesforce, Pardot/Account Engagement, Google Analytics, SEMrush, etc.) Excellent communication, collaboration, and stakeholder management skills Preferred
Experience with programmatic advertising platforms such as Genius Monkey, StackAdapt, or Fluency Benefits
Health, dental, and vision insurance Paid Time Off Retirement savings plan (401k) with company match Life insurance Short term & Long-Term Disability Paid family leave Employee assistance programs (EAP)
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