ALO
Principal Engineer – MarTech
Role Overview
The Principal Engineer – MarTech owns the technical design and evolution of ALO’s marketing-technology ecosystem. You’ll architect and implement scalable, data-driven systems that enable personalized marketing, real-time activation, and performance measurement across all channels. This role bridges data engineering, marketing operations, and software architecture to build the next-generation growth stack for a global lifestyle brand.
Key Responsibilities
- Lead the technical architecture for ALO’s MarTech stack — CRM, marketing automation, personalization, and analytics.
- Define event streaming, identity resolution, and activation patterns across web, app, and retail.
- Design data flows between Redshift/Databricks, Braze and Bluecore marketing clouds, and paid media APIs.
- Establish engineering standards for privacy, metadata, and observability across MarTech pipelines.
- Build and scale APIs and streaming integrations (Kafka/Kinesis) for customer and campaign data.
- Automate audience segmentation, journey orchestration, and personalization logic.
- Drive system performance, reliability, and governance for campaign automation and measurement.
- Evaluate and integrate new AI-driven tools for attribution, experimentation, and creative optimization.
- Partner with Growth, Creative, and Data teams to translate marketing strategies into technical execution.
- Mentor engineers and lead cross-functional solution design reviews.
- Serve as the principal technical authority for marketing systems and architecture decisions.
Qualifications
- 12+ years in software or data engineering; 5+ years building or integrating MarTech systems at scale.
- Expertise in multiple Marketing Cloud, Snowflake/Databricks, AWS, and Python/SQL.
- Deep understanding of customer identity, tagging, attribution, and experimentation frameworks.
- Experience building real-time activation and personalization systems across multiple touchpoints.
- Strong communicator able to align technical and marketing stakeholders on architectural vision.
- Bachelor’s or master’s degree in computer science, Engineering, or related field.
Preferred
- Experience in retail, fashion, or direct-to-consumer brands.
- Knowledge of AWS native services (Lambda, Glue, API Gateway, Step Functions).
- Exposure to ML-based recommendation, LTV modeling, or media-mix optimization.
What You’ll Build
- A unified MarTech foundation powering ALO’s personalized experiences across all channels.
- Real-time activation pipelines linking data, content, and customer intent.
- Scalable infrastructure that fuses creativity and analytics — fueling ALO’s next decade of growth.
Why ALO
Join a team shaping the intersection of wellness, fashion, and technology. At ALO, data isn’t just numbers—it’s the heartbeat behind immersive experiences, purposeful products, and global community connection.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Engineering and Information Technology
Industries
Retail Apparel and Fashion
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