Tec-Do 2.0
National Director of Business Development
Tec-Do 2.0, San Francisco, California, United States, 94199
National Director of Business Development
Director of Business Development, Publisher Partnerships (Carty DSP)
About Carty
Carty is an eCommerce advertising platform purpose-built to help retailers and brands increase cart size and GMV. Our first product is a machine-learning-driven DSP for global performance advertisers.
Our team comes from JD.com, Baidu, and Google, with deep expertise in adtech, commerce, AI, and global growth systems.
The Opportunity
As Director of Business Development, Publisher Partnerships, you will own the supply strategy and lead all publisher-facing growth for Carty’s SDK and programmatic integrations.
You will identify valuable publishers and oversee rapid SDK adoption, and build the supply foundation that powers our global DSP. This role is highly strategic and requires someone who understands the economics of SDK integrations, in-app monetization, RTB, and mobile growth.
This position is ideal for candidates who thrive in early-stage environments, enjoy building from zero, and can operate across business, product, and technical conversations with publishers.
Key Responsibilities
Build and manage a pipeline of high-quality supply partners across gaming, utilities, eCommerce, lifestyle, fintech, and content verticals.
Drive adoption of Carty’s SDK and ensure smooth implementation.
Partnership Negotiation & Commercial Strategy:
Lead commercial deal structuring, including revenue-share agreements, floors, data-sharing models, and long-term partnerships. Own the full negotiation lifecycle from initial outreach through contract closure.
Supply Quality & Optimization:
Work with supply ops and product teams to ensure inventory quality, ad rendering, brand safety, and performance alignment. Identify optimization levers across SDK traffic, user quality, GEO mix, and auction dynamics.
Cross-Functional Leadership:
Partner with product, engineering, and data science to shape SDK roadmap. Define long-term supply strategy (signals, placements, privacy, app-specific improvements).
Industry Engagement:
Represent Carty at mobile and programmatic ecosystem events.
Qualifications
6–10+ years in mobile adtech, publisher partnerships, SDK distribution, or supply-side BD at a DSP, SSP, mediation platform, or major publisher.
Strong understanding of SDK integration processes, in-app monetization, RTB mechanics, auction dynamics, and mobile privacy frameworks.
English + Mandarin proficiency; willingness to travel frequently to APAC.
Strong analytical skills with ability to interpret supply data.
Comfortable operating in ambiguity within an early-stage environment.
Bachelor's degree required.
Why Join Carty
Build the entire supply-side engine for a next-generation commerce DSP.
Work with founders and leaders from JD.com, Baidu, and Google.
Own a large number with global expansion opportunities.
Define the culture for the sales team.
Who You Are
A globally minded BD leader with deep SDK + publisher experience, capable of closing complex commercial deals and collaborating with technical teams to bring integrations to life.
Seniority Level
Executive
Employment Type
Full-time
Industries
Advertising Services
#J-18808-Ljbffr
About Carty
Carty is an eCommerce advertising platform purpose-built to help retailers and brands increase cart size and GMV. Our first product is a machine-learning-driven DSP for global performance advertisers.
Our team comes from JD.com, Baidu, and Google, with deep expertise in adtech, commerce, AI, and global growth systems.
The Opportunity
As Director of Business Development, Publisher Partnerships, you will own the supply strategy and lead all publisher-facing growth for Carty’s SDK and programmatic integrations.
You will identify valuable publishers and oversee rapid SDK adoption, and build the supply foundation that powers our global DSP. This role is highly strategic and requires someone who understands the economics of SDK integrations, in-app monetization, RTB, and mobile growth.
This position is ideal for candidates who thrive in early-stage environments, enjoy building from zero, and can operate across business, product, and technical conversations with publishers.
Key Responsibilities
Build and manage a pipeline of high-quality supply partners across gaming, utilities, eCommerce, lifestyle, fintech, and content verticals.
Drive adoption of Carty’s SDK and ensure smooth implementation.
Partnership Negotiation & Commercial Strategy:
Lead commercial deal structuring, including revenue-share agreements, floors, data-sharing models, and long-term partnerships. Own the full negotiation lifecycle from initial outreach through contract closure.
Supply Quality & Optimization:
Work with supply ops and product teams to ensure inventory quality, ad rendering, brand safety, and performance alignment. Identify optimization levers across SDK traffic, user quality, GEO mix, and auction dynamics.
Cross-Functional Leadership:
Partner with product, engineering, and data science to shape SDK roadmap. Define long-term supply strategy (signals, placements, privacy, app-specific improvements).
Industry Engagement:
Represent Carty at mobile and programmatic ecosystem events.
Qualifications
6–10+ years in mobile adtech, publisher partnerships, SDK distribution, or supply-side BD at a DSP, SSP, mediation platform, or major publisher.
Strong understanding of SDK integration processes, in-app monetization, RTB mechanics, auction dynamics, and mobile privacy frameworks.
English + Mandarin proficiency; willingness to travel frequently to APAC.
Strong analytical skills with ability to interpret supply data.
Comfortable operating in ambiguity within an early-stage environment.
Bachelor's degree required.
Why Join Carty
Build the entire supply-side engine for a next-generation commerce DSP.
Work with founders and leaders from JD.com, Baidu, and Google.
Own a large number with global expansion opportunities.
Define the culture for the sales team.
Who You Are
A globally minded BD leader with deep SDK + publisher experience, capable of closing complex commercial deals and collaborating with technical teams to bring integrations to life.
Seniority Level
Executive
Employment Type
Full-time
Industries
Advertising Services
#J-18808-Ljbffr