SalaryGuide
Responsibilities
Plan and execute full-funnel marketing campaigns (email, paid, social, webinars, outbound enablement) with a focus on lead generation and revenue. Run Account-Based Marketing (ABM) programs to target strategic enterprise accounts. Coordinate messaging, content, and distribution across the funnel. Lead content strategy: case studies, landing pages, blog posts, campaign assets, and sales enablement content. Own and improve the company website (built on WordPress) – including CRO testing, SEO basics, and new page creation. Ensure consistent brand voice and message across channels. Manage lead capture, nurturing, and qualification across platforms (e.g. HubSpot, LinkedIn Ads, Google Ads). Continuously optimize campaigns based on performance data (CPL, MQL-to-SQL conversion, pipeline influence). Requirements
4–5+ years B2B marketing experience, ideally in SaaS, logistics, or tech sectors. Strong background in content marketing and website management (WordPress a must). Proven ability to plan and run marketing campaigns from strategy through execution and measurement. Hands-on experience with ABM, CRM systems (e.g. HubSpot or Salesforce), and performance tools (Google Analytics, LinkedIn Campaign Manager, etc.). Strong project management skills — able to juggle multiple priorities and move fast. Excellent written and verbal communication in English. Comfortable working in a lean team environment with an ownership mindset. Preferred
Experience in IT consulting or tech industry Design / visual content skills (e.g. Canva, Figma) Familiarity with SEO tools (e.g. Ahrefs, SEMrush) Webinar/event experience
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Plan and execute full-funnel marketing campaigns (email, paid, social, webinars, outbound enablement) with a focus on lead generation and revenue. Run Account-Based Marketing (ABM) programs to target strategic enterprise accounts. Coordinate messaging, content, and distribution across the funnel. Lead content strategy: case studies, landing pages, blog posts, campaign assets, and sales enablement content. Own and improve the company website (built on WordPress) – including CRO testing, SEO basics, and new page creation. Ensure consistent brand voice and message across channels. Manage lead capture, nurturing, and qualification across platforms (e.g. HubSpot, LinkedIn Ads, Google Ads). Continuously optimize campaigns based on performance data (CPL, MQL-to-SQL conversion, pipeline influence). Requirements
4–5+ years B2B marketing experience, ideally in SaaS, logistics, or tech sectors. Strong background in content marketing and website management (WordPress a must). Proven ability to plan and run marketing campaigns from strategy through execution and measurement. Hands-on experience with ABM, CRM systems (e.g. HubSpot or Salesforce), and performance tools (Google Analytics, LinkedIn Campaign Manager, etc.). Strong project management skills — able to juggle multiple priorities and move fast. Excellent written and verbal communication in English. Comfortable working in a lean team environment with an ownership mindset. Preferred
Experience in IT consulting or tech industry Design / visual content skills (e.g. Canva, Figma) Familiarity with SEO tools (e.g. Ahrefs, SEMrush) Webinar/event experience
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