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Walker Sands is seeking a seasoned Account Director who can lead a portfolio of complex integrated and point solution programs that leverage SEO, paid media, creative, brand and strategy, marketing automation, PR and social media services. This Director will work with our channel experts to drive results for B2B technology clients and become invaluable extensions to our clients’ marketing teams. As a senior member of the Client Services team, the Account Director will be accountable for the success and growth of some of the agency’s highest-value clients.
The Account Director will act as a senior client contact and strategic advisor, work with our services teams to define program goals and strategies, manage client health and renewals, and support sales pitches. The Account Director will provide senior client management for a mix of AOR accounts, integrated programs and point-solution client accounts.
Responsibilities
- Lead medium to large point-solution and multi-service accounts as the primary day-to-day contact and hands‑on client account leader. Serve as a senior point of contact for both internal service teams and external clients; work with services teams to define program goals and strategy; monitor results and client business impact; build client relationships; and manage account profitability, client health and renewals.
- Provide department leadership including: manage utilization for those in the coaching tree, contribute to department process improvement and innovation, and develop department training.
- Act as a strategic advisor to clients, providing expert guidance on marketing trends, opportunities, and best practices.
- Drive integration and collaboration across all teams to deliver outcome‑driven integrated marketing solutions.
- Lead and participate in sales pitches for new business, with strong presentation skills that build confidence in the program and team.
- Proactively identify opportunities for account growth and work with clients and internal teams to develop and implement plans to capitalize on them.
- Coach junior Account Management team members, including Associate Account Directors and Senior Account Managers.
- Inspire, mentor and motivate team members to produce great work and develop competence.
- Demonstrate understanding of account and project profitability levers, including scoping, pricing, rates and staffing.
- Drive increased profitability of accounts over time.
- Operate a profit‑minded approach to managing account resources.
- Run internal account team planning meetings, high‑level client strategy meetings and account review meetings.
- Produce and present client‑facing reports that demonstrate the business value of our programs to clients.
- Oversee client billing, profitability and contract renewal for assigned accounts.
Experience
- At least 7‑10 years leading client accounts in a marketing and/or creative agency.
- Understanding of all aspects of digital marketing.
- Experience working with and/or managing cross‑disciplinary teams in a matrix account team structure.
- Demonstrated ability to communicate with and present to executive and C‑level client contacts.
- Ability to work under pressure and manage multiple priorities simultaneously.
- Proficiency in project management tools and software.
- Excellent listening, negotiation and presentation skills.
- Excellent verbal and written communication skills.
- We strive for salary range transparency in our hiring process. This is a major step towards not only complying with regulations where required, but also to make sure pay equity and DEI are top of mind during the hiring process. Base salary is only a part of the total rewards package – this role will also be eligible for a bonus based on company performance, as well as benefits. Below is the starting salary for this role:
Starting Salary: $110,000 – $114,950 a year - Placement on the salary scale will be determined by various factors, such as, but not limited to, relevant qualifications, certifications, experience, skills, seniority, geographic location, performance, education, business or organizational requirements and internal equity.
- Starting salaries are not inclusive of a full range of compensation for this role and are instead meant to reflect the expected beginning salary for a new hire. Merit‑based increases can be earned after time in role.