Communications and Social Media Specialist

Communications and Social Media Specialist

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Job Summary

The communications and social media specialist will be responsible for creating a variety of written, visual and digital communications to help promote the school of nursing, advance its mission and strategic plan, and build community. These will include news and feature stories, e-newsletters, other publications, and web content.

In addition, the specialist will manage the school’s social media accounts, working with the communications director to develop and execute a social media content strategy. The role will involve growing the audience, leveraging platforms to promote the school and the work of its faculty, staff, and students, and closely monitoring social media metrics to measure success and adapt strategy as needed.

Responsibilities

• Produce written, visual, and digital communications (news, feature stories, e-newsletters, publications, web content) that promote the school of nursing and its mission.
• Manage the school’s social media accounts and execute a content strategy to grow audience and engagement.
• Monitor social media metrics, analyze performance, and adjust strategy to achieve goals.
• Write clear, engaging copy tailored to diverse audiences, maintaining editorial standards and brand voice.
• Assist with video production and other creative media as needed.
• Collaborate with internal stakeholders to ensure communications align with objectives and messaging.

Required Qualifications

• Bachelor’s degree in communications, marketing, or related area and three or more years of directly related experience and/or equivalent experience/training.
• Minimum of three years of experience managing social media platforms and building online communities.
• Thorough knowledge of fundamentals of writing, grammar, syntax, style, and punctuation.
• Thorough knowledge of appropriate editorial style and publication guidelines.
• Ability to write clear, lively, engaging, and compelling copy in a variety of styles appropriate to target audiences or the broader public.
• Knowledge of computer applications for publishing, image handling, and/or web production.
• Thorough research and fact verification skills.
• Strong interpersonal communication skills, including active listening and effective collaboration.
• Analytical and critical thinking skills.
• Attention to detail, project management, and organizational skills.
• Ability to maintain confidentiality.

Preferred Qualifications

• Thorough knowledge of the location, including its mission, goals, achievements, infrastructure, programs, and policies.
• Thorough knowledge of issues in higher education, a specialized academic discipline or field, and/or health sciences.

Department Description

The UCSF School of Nursing fosters excellence, diversity, and innovation. It consistently ranks among the top in the nation for its academic programming and the amount of NIH funding it secures to conduct innovative research that improves health and health care.

The School of Nursing Dean’s Office provides leadership and support to four academic departments and an organized research unit, and offers support to students, faculty, and staff. The Communications Office is responsible for schoolwide strategic communications for both internal and external audiences.

About UCSF

The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. It is the only campus in the 10-campus UC system dedicated exclusively to the health sciences. UCSF brings together the world’s leading experts in nearly every area of health, including five Nobel laureates who have advanced understanding of cancer, neurodegenerative diseases, aging, and stem cells.

Equal Employment Opportunity

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.