Mor Furniture for Less Inc
Description
The Sr. VP of Sales is responsible for leading MOR Furniture’s multi-channel sales organization—including retail stores, e-commerce, financing programs, and regional sales operations. This role owns the company’s revenue strategy, store productivity, sales training systems, and expansion planning.
The Sr. VP will drive MOR’s transformation from a traditional “for-less” retailer toward a value + styleretail model, improve conversion, strengthen store-level execution, and build a scalable sales capability that supports MOR’s next-stage growth.
Key Responsibilities A. Revenue & Sales Strategy
Own annual sales planning for all stores & channels (P&L responsibility $250M+) Develop traffic, conversion, and AOV strategies Lead pricing, promotion, and financing-term optimization Partner with marketing on campaign planning, i.e. Black Friday, President’s Day, Holiday events, etc.
B. Store Operations & Performance Management
Develop and maintain a standardized sales playbook for all stores Oversee regional managers, store managers, and sales associates Implement KPI dashboards: traffic, conversion, UPH, close rate, and attachment rate
Improve sales floor discipline, customer experience, and white-glove standards
Lead new store opening sales planning including hiring, training, and launch
C. Sales Training & Talent Development
Build a unified training system for product knowledge, selling skills, and digital tools Establish internal “Sales Academy”to reduce turnover and accelerate ramp-up
D. E-Commerce & Omnichannel Integration
Integrate store and online sales workflows Build lead-routing and attribution systems (coupon code, touch-screen kiosks, CRM) Develop collaboration between stores and online teams to increase blended revenue
Requirements Hard Skills 10+ years of leadership experience in multi-unit retail or furniture/home category Proven sales P&L leadership(>$100M annual revenue) Strong analytical skills (conversion funnel, promotion ROI, merchandising performance) Experience with omnichannel sales, CRM systems, and online traffic ?in-store conversion Familiar with U.S. retail labor management & incentive design
Soft Skills High leadership presence, can lead 500+ salespeople across 40+ stores Hands‑on, operationally strong, able to travel frequently Strong cross‑functional communication with marketing, operations, and merchandising
Preferred Background Experience with furniture retailer or related industry Experience transforming legacy retail into omni‑channel operations Bilingual in English/Spanish is a plus
Compensation Package Base salary of $180,000 to $230,000 Annual bonus up to 40% of base salary based on KPIs such as sales revenue, gross profit achievement, conversion rate, inventory turnover, labor cost control, and sales performance of new store openings Profit share plan 401(k) plan Medical / Dental / Vision Car allowance
Potential Total Compensation (Comprehensive Package) of $250,000 to $375,000 #J-18808-Ljbffr
The Sr. VP of Sales is responsible for leading MOR Furniture’s multi-channel sales organization—including retail stores, e-commerce, financing programs, and regional sales operations. This role owns the company’s revenue strategy, store productivity, sales training systems, and expansion planning.
The Sr. VP will drive MOR’s transformation from a traditional “for-less” retailer toward a value + styleretail model, improve conversion, strengthen store-level execution, and build a scalable sales capability that supports MOR’s next-stage growth.
Key Responsibilities A. Revenue & Sales Strategy
Own annual sales planning for all stores & channels (P&L responsibility $250M+) Develop traffic, conversion, and AOV strategies Lead pricing, promotion, and financing-term optimization Partner with marketing on campaign planning, i.e. Black Friday, President’s Day, Holiday events, etc.
B. Store Operations & Performance Management
Develop and maintain a standardized sales playbook for all stores Oversee regional managers, store managers, and sales associates Implement KPI dashboards: traffic, conversion, UPH, close rate, and attachment rate
Improve sales floor discipline, customer experience, and white-glove standards
Lead new store opening sales planning including hiring, training, and launch
C. Sales Training & Talent Development
Build a unified training system for product knowledge, selling skills, and digital tools Establish internal “Sales Academy”to reduce turnover and accelerate ramp-up
D. E-Commerce & Omnichannel Integration
Integrate store and online sales workflows Build lead-routing and attribution systems (coupon code, touch-screen kiosks, CRM) Develop collaboration between stores and online teams to increase blended revenue
Requirements Hard Skills 10+ years of leadership experience in multi-unit retail or furniture/home category Proven sales P&L leadership(>$100M annual revenue) Strong analytical skills (conversion funnel, promotion ROI, merchandising performance) Experience with omnichannel sales, CRM systems, and online traffic ?in-store conversion Familiar with U.S. retail labor management & incentive design
Soft Skills High leadership presence, can lead 500+ salespeople across 40+ stores Hands‑on, operationally strong, able to travel frequently Strong cross‑functional communication with marketing, operations, and merchandising
Preferred Background Experience with furniture retailer or related industry Experience transforming legacy retail into omni‑channel operations Bilingual in English/Spanish is a plus
Compensation Package Base salary of $180,000 to $230,000 Annual bonus up to 40% of base salary based on KPIs such as sales revenue, gross profit achievement, conversion rate, inventory turnover, labor cost control, and sales performance of new store openings Profit share plan 401(k) plan Medical / Dental / Vision Car allowance
Potential Total Compensation (Comprehensive Package) of $250,000 to $375,000 #J-18808-Ljbffr