Copado
Commercial Campaign Manager, Demand Generation
Copado, Denver, Colorado, United States, 80285
Commercial Campaign Manager, Demand Generation
Join Copado to apply for the
Commercial Campaign Manager, Demand Generation
role.
Reports to Sr. Growth Marketing Manager. Location: Denver, CO.
About Copado Copado is revolutionizing the way organizations approach Salesforce DevOps. Our comprehensive suite of solutions empowers teams to collaborate more effectively and deliver higher quality software faster. We are committed to innovation, excellence, and fostering a culture of continuous improvement.
Roles & Responsibilities Integrated GTM Campaign Execution
Campaign Orchestration: Execute the end-to-end delivery of global integrated campaigns. Translate high-level GTM strategies into actionable project plans, ensuring alignment across Content, Design, Digital, and Operations.
Launch Management: Monitor the operational aspect of major product launches and quarterly campaign themes. Ensure all assets—from landing pages to email sequences to paid ad creative—are compelling and delivered on time and on brand.
Cross-Functional Alignment: Act as the primary liaison between Product Marketing (messaging), Field Marketing (regional activation), Event Marketing (Global), and Digital Marketing (always-on amplification). Ensure the campaign narrative is consistent across every touchpoint.
Operational Rigor & Calendar Management
Global Calendar Ownership: Own the Master Global Marketing Calendar, managing the schedule to ensure a balanced cadence of webinars, content drops, and events, actively preventing audience fatigue and internal scheduling conflicts.
Project Management: Utilize project management tools (e.g., Asana) to drive accountability, ensuring every stakeholder knows their deliverables and deadlines while maintaining strict adherence to workback schedules.
Audit campaign input: Ensure campaign owners are filling required data fields.
Performance Reporting & Analytics
Consolidated Reporting: Aggregate and consolidate results across all marketing channels (Digital, Field, Event, Partner). Provide a holistic view of campaign performance and drive pre-launch enablement and post-launch metric reviews.
ROI & Optimization: Monitor active campaigns against Demand Gen KPIs (MQLs, Pipeline Influenced, etc.) and provide weekly updates to leadership with real-time pivot recommendations.
BDR Enablement & Sales Alignment
BDR Education: Drive the “last mile” of campaign success by educating the Business Development Representative (BDR) team with context, talking points, and “Campaign Kits” needed for effective follow-up.
Feedback Loops: Establish regular feedback mechanisms with BDR and Sales leadership to assess lead quality and messaging resonance, ensuring marketing campaigns drive sales conversations.
Professional Expertise
5-7+ years experience in B2B Demand Generation or Campaign Management, preferably in SaaS/DevOps.
Operational Excellence: Proven track record of managing complex, multi-channel calendars and holding cross-functional teams accountable to deadlines.
Salesforce Ecosystem: Familiarity with the Salesforce ecosystem and its unique market needs is a strong plus.
Collaborative Leadership: Natural connector who creates a “One Team” environment, thriving on bringing different teams together to solve problems and drive shared Demand Gen goals.
Technical Expertise
Proficiency with Salesforce CRM (Campaign objects, lead statuses, reporting).
Experience with marketing automation platforms (Pardot or HubSpot) and how they power campaign flows.
Data Aggregation: Strong ability to consolidate data from disparate sources (Google Analytics, CRM, Event Platforms) into unified dashboards.
Ability to articulate performance metrics to executive leadership.
Strong writing skills—draft email copy, landing page headlines, and BDR scripts that convert.
Benefits
Competitive salary and performance‑based bonuses.
Comprehensive health, dental, and vision insurance.
401(k) Plan.
Paid Time Off.
Wellness Perks.
EEO Statement Copado is an Equal Employment Opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third‑party agency or company that does not have a signed agreement with Copado.
Seniority level: Mid‑Senior; Employment type: Full‑time; Job function: Marketing and Sales; Industries: Software Development.
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Commercial Campaign Manager, Demand Generation
role.
Reports to Sr. Growth Marketing Manager. Location: Denver, CO.
About Copado Copado is revolutionizing the way organizations approach Salesforce DevOps. Our comprehensive suite of solutions empowers teams to collaborate more effectively and deliver higher quality software faster. We are committed to innovation, excellence, and fostering a culture of continuous improvement.
Roles & Responsibilities Integrated GTM Campaign Execution
Campaign Orchestration: Execute the end-to-end delivery of global integrated campaigns. Translate high-level GTM strategies into actionable project plans, ensuring alignment across Content, Design, Digital, and Operations.
Launch Management: Monitor the operational aspect of major product launches and quarterly campaign themes. Ensure all assets—from landing pages to email sequences to paid ad creative—are compelling and delivered on time and on brand.
Cross-Functional Alignment: Act as the primary liaison between Product Marketing (messaging), Field Marketing (regional activation), Event Marketing (Global), and Digital Marketing (always-on amplification). Ensure the campaign narrative is consistent across every touchpoint.
Operational Rigor & Calendar Management
Global Calendar Ownership: Own the Master Global Marketing Calendar, managing the schedule to ensure a balanced cadence of webinars, content drops, and events, actively preventing audience fatigue and internal scheduling conflicts.
Project Management: Utilize project management tools (e.g., Asana) to drive accountability, ensuring every stakeholder knows their deliverables and deadlines while maintaining strict adherence to workback schedules.
Audit campaign input: Ensure campaign owners are filling required data fields.
Performance Reporting & Analytics
Consolidated Reporting: Aggregate and consolidate results across all marketing channels (Digital, Field, Event, Partner). Provide a holistic view of campaign performance and drive pre-launch enablement and post-launch metric reviews.
ROI & Optimization: Monitor active campaigns against Demand Gen KPIs (MQLs, Pipeline Influenced, etc.) and provide weekly updates to leadership with real-time pivot recommendations.
BDR Enablement & Sales Alignment
BDR Education: Drive the “last mile” of campaign success by educating the Business Development Representative (BDR) team with context, talking points, and “Campaign Kits” needed for effective follow-up.
Feedback Loops: Establish regular feedback mechanisms with BDR and Sales leadership to assess lead quality and messaging resonance, ensuring marketing campaigns drive sales conversations.
Professional Expertise
5-7+ years experience in B2B Demand Generation or Campaign Management, preferably in SaaS/DevOps.
Operational Excellence: Proven track record of managing complex, multi-channel calendars and holding cross-functional teams accountable to deadlines.
Salesforce Ecosystem: Familiarity with the Salesforce ecosystem and its unique market needs is a strong plus.
Collaborative Leadership: Natural connector who creates a “One Team” environment, thriving on bringing different teams together to solve problems and drive shared Demand Gen goals.
Technical Expertise
Proficiency with Salesforce CRM (Campaign objects, lead statuses, reporting).
Experience with marketing automation platforms (Pardot or HubSpot) and how they power campaign flows.
Data Aggregation: Strong ability to consolidate data from disparate sources (Google Analytics, CRM, Event Platforms) into unified dashboards.
Ability to articulate performance metrics to executive leadership.
Strong writing skills—draft email copy, landing page headlines, and BDR scripts that convert.
Benefits
Competitive salary and performance‑based bonuses.
Comprehensive health, dental, and vision insurance.
401(k) Plan.
Paid Time Off.
Wellness Perks.
EEO Statement Copado is an Equal Employment Opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third‑party agency or company that does not have a signed agreement with Copado.
Seniority level: Mid‑Senior; Employment type: Full‑time; Job function: Marketing and Sales; Industries: Software Development.
#J-18808-Ljbffr