Sitel Corp.
Foundever™ is a global leader in the customer experience (CX) industry. With 170,000 associates across the globe, we’re the team behind the best experiences for +750 of the world’s leading and digital-first brands. Our innovative CX solutions, technology and expertise are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter.
Job Summary Leads the Inside Sales function within Global Revenue Marketing, driving pipeline growth through demand-generation activation and targeted outbound prospecting. Serves as the liaison between Marketing and Sales to ensure coordinated lead follow-up, nurturing, and qualification aligned to ABM priorities. Converts marketing-sourced engagement into Marketing Qualified Leads and meetings for BPO solutions across key verticals.
Primary Job Responsibilities
Lead a marketing owned Inside Sales team (Inside Sales Managers and BDRs) responsible for outbound prospecting and Marketing Acquired Lead follow-up.
Set, track, and optimize KPIs including MQLs, MQL-based meetings, meeting acceptance rates, and outreach quality.
Drive organizational design, resource planning, coverage models, and compensation alignment in partnership with HR, Compensation, and regional leadership.
Enable execution across the dual motion of demand-generation activation and Sales-directed prospecting.
Demand Generation Activation
Activate global demand-generation programs and vertical campaigns within the ABM framework (1: Many, 1: Few, 1:1).
Ensure timely, high-quality follow-up on inbound leads, event leads, digital engagement, and 3rd-party programs.
Guide personalization through account and contact research using Marketing-provided messaging and cadence content.
Support targeted outbound prospecting to Sales Tier 2 accounts.
BPO & Solution Knowledge
Maintain strong awareness of CX/BPO market dynamics, vertical trends, and customer buying cycles.
Equip Inside Sales to articulate Foundever’s value propositions to industry-specific personas.
Ensure effective daily execution in Salesloft as the primary operating system for cadences, personalization, and integrated email outreach.
Use Salesforce as the system of record for lead routing, attribution, and meeting documentation, supported by Marketing Operations & Technology, Sales Operations, and the Global Salesforce team.
Leverage LinkedIn Sales Navigator for research and LinkedIn-based engagement and use Market Intelligence and intent data to support account prioritization.
Analytical & Data-Driven Decision Making
Use funnel, activity, and conversion metrics to assess performance and guide continuous improvement.
Diagnose challenges across demand-generation and Sales-directed motions and implement data-driven solutions to improve productivity and quality.
Global & Local Stakeholder Collaboration
Partner with Global Revenue Marketing teams—including Campaign Strategy & ABM, Marketing Operations & Technology, Market Intelligence, and Creative Services—to activate programs and prioritize accounts.
Collaborate with Local Marketing and Local Events teams across demand markets to support regional activation and event follow-up.
Align with Demand Market Sales and Global Sales to ensure coverage and outreach reflect commercial priorities.
Process Optimization & Operational Excellence
Build scalable processes for cadences, lead follow-up, qualification workflows, and handoff to Sales.
Maintain standards for personalization, message relevance, SLA adherence, and system hygiene.
Education & Qualifications
8+ years of experience in Inside Sales, Demand Generation, Marketing, or related fields, with demonstrated leadership in scaling a marketing owned Inside Sales/BDR function.
Bachelor’s degree in business administration, Marketing, Communications, or a related field.
Master’s degree (MBA) preferred but not required.
Relevant professional certifications in sales leadership, sales operations, or marketing technology are a plus.
Demonstrates strategic thinking by translating marketing and commercial priorities into clear Inside Sales execution plans.
Provides data-driven leadership using funnel metrics, activity insights, and performance trends to guide decisions and drive accountability.
Acts as a change agent, improving processes, enabling new technologies, and supporting organizational evolution within Global Revenue Marketing.
Collaborates effectively with Global Revenue Marketing teams, Local Marketing and Events, and Sales partners to ensure aligned priorities and coordinated activation.
Applies strong problem-solving skills to simplify complexity, improve workflows, and resolve challenges across global markets.
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Job Summary Leads the Inside Sales function within Global Revenue Marketing, driving pipeline growth through demand-generation activation and targeted outbound prospecting. Serves as the liaison between Marketing and Sales to ensure coordinated lead follow-up, nurturing, and qualification aligned to ABM priorities. Converts marketing-sourced engagement into Marketing Qualified Leads and meetings for BPO solutions across key verticals.
Primary Job Responsibilities
Lead a marketing owned Inside Sales team (Inside Sales Managers and BDRs) responsible for outbound prospecting and Marketing Acquired Lead follow-up.
Set, track, and optimize KPIs including MQLs, MQL-based meetings, meeting acceptance rates, and outreach quality.
Drive organizational design, resource planning, coverage models, and compensation alignment in partnership with HR, Compensation, and regional leadership.
Enable execution across the dual motion of demand-generation activation and Sales-directed prospecting.
Demand Generation Activation
Activate global demand-generation programs and vertical campaigns within the ABM framework (1: Many, 1: Few, 1:1).
Ensure timely, high-quality follow-up on inbound leads, event leads, digital engagement, and 3rd-party programs.
Guide personalization through account and contact research using Marketing-provided messaging and cadence content.
Support targeted outbound prospecting to Sales Tier 2 accounts.
BPO & Solution Knowledge
Maintain strong awareness of CX/BPO market dynamics, vertical trends, and customer buying cycles.
Equip Inside Sales to articulate Foundever’s value propositions to industry-specific personas.
Ensure effective daily execution in Salesloft as the primary operating system for cadences, personalization, and integrated email outreach.
Use Salesforce as the system of record for lead routing, attribution, and meeting documentation, supported by Marketing Operations & Technology, Sales Operations, and the Global Salesforce team.
Leverage LinkedIn Sales Navigator for research and LinkedIn-based engagement and use Market Intelligence and intent data to support account prioritization.
Analytical & Data-Driven Decision Making
Use funnel, activity, and conversion metrics to assess performance and guide continuous improvement.
Diagnose challenges across demand-generation and Sales-directed motions and implement data-driven solutions to improve productivity and quality.
Global & Local Stakeholder Collaboration
Partner with Global Revenue Marketing teams—including Campaign Strategy & ABM, Marketing Operations & Technology, Market Intelligence, and Creative Services—to activate programs and prioritize accounts.
Collaborate with Local Marketing and Local Events teams across demand markets to support regional activation and event follow-up.
Align with Demand Market Sales and Global Sales to ensure coverage and outreach reflect commercial priorities.
Process Optimization & Operational Excellence
Build scalable processes for cadences, lead follow-up, qualification workflows, and handoff to Sales.
Maintain standards for personalization, message relevance, SLA adherence, and system hygiene.
Education & Qualifications
8+ years of experience in Inside Sales, Demand Generation, Marketing, or related fields, with demonstrated leadership in scaling a marketing owned Inside Sales/BDR function.
Bachelor’s degree in business administration, Marketing, Communications, or a related field.
Master’s degree (MBA) preferred but not required.
Relevant professional certifications in sales leadership, sales operations, or marketing technology are a plus.
Demonstrates strategic thinking by translating marketing and commercial priorities into clear Inside Sales execution plans.
Provides data-driven leadership using funnel metrics, activity insights, and performance trends to guide decisions and drive accountability.
Acts as a change agent, improving processes, enabling new technologies, and supporting organizational evolution within Global Revenue Marketing.
Collaborates effectively with Global Revenue Marketing teams, Local Marketing and Events, and Sales partners to ensure aligned priorities and coordinated activation.
Applies strong problem-solving skills to simplify complexity, improve workflows, and resolve challenges across global markets.
#J-18808-Ljbffr