Jobgether
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of CRM & Retention in
Massachusetts . In this role, you will lead the strategy, execution, and optimization of customer lifecycle marketing and retention programs across multiple channels. You will oversee CRM initiatives to enhance the post‑purchase experience, strengthen customer loyalty, and drive long‑term engagement and revenue growth. The position involves managing CRM tools, developing segmentation strategies, and leveraging data‑driven insights to deliver highly personalized customer communications. You will collaborate closely with cross‑functional teams, including marketing, e‑commerce, and product, to ensure consistent messaging and operational excellence. This is a hands‑on leadership role ideal for a strategic thinker who thrives in a fast‑paced, DTC environment and is passionate about using data to maximize customer lifetime value. Accountabilities
Lead the planning, execution, and optimization of multi‑channel CRM campaigns, including email, SMS, push notifications, and subscription touchpoints Design and implement a comprehensive post‑purchase experience to increase customer retention and engagement Manage and optimize CRM platforms, tools, and technology stacks to support scalable and efficient operations Develop and implement customer segmentation strategies for personalized marketing interventions Conduct testing, analysis, and reporting to continuously improve CRM effectiveness and business outcomes Collaborate with cross‑functional teams to ensure alignment with brand and marketing goals Oversee the Email Marketing Specialist and ensure team execution aligns with strategic objectives Requirements
7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC environment Proven success managing multi‑channel CRM campaigns, including email, SMS, and subscription touchpoints Strong technical knowledge of CRM platforms, ESPs, and customer segmentation strategies Proficiency with Klaviyo and experience working with Shopify‑based brands Exceptional analytical skills and experience using data to optimize retention strategies Ability to thrive in a fast‑paced, dynamic environment with a hands‑on, operator mindset Strong collaboration and communication skills across international and cross‑functional teams Experience in fast‑moving consumer packaged goods (CPG) is a plus Benefits
Competitive annual base salary: $155,000 – $175,000 USD, plus potential discretionary bonus Comprehensive health, dental, and vision benefits Generous paid time off and holidays, including paid parental leave Short‑term and long‑term disability coverage 401(k) plan with employer match Flexible working options and remote‑first environment ClassPass membership and team events Product discounts and professional development opportunities
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Massachusetts . In this role, you will lead the strategy, execution, and optimization of customer lifecycle marketing and retention programs across multiple channels. You will oversee CRM initiatives to enhance the post‑purchase experience, strengthen customer loyalty, and drive long‑term engagement and revenue growth. The position involves managing CRM tools, developing segmentation strategies, and leveraging data‑driven insights to deliver highly personalized customer communications. You will collaborate closely with cross‑functional teams, including marketing, e‑commerce, and product, to ensure consistent messaging and operational excellence. This is a hands‑on leadership role ideal for a strategic thinker who thrives in a fast‑paced, DTC environment and is passionate about using data to maximize customer lifetime value. Accountabilities
Lead the planning, execution, and optimization of multi‑channel CRM campaigns, including email, SMS, push notifications, and subscription touchpoints Design and implement a comprehensive post‑purchase experience to increase customer retention and engagement Manage and optimize CRM platforms, tools, and technology stacks to support scalable and efficient operations Develop and implement customer segmentation strategies for personalized marketing interventions Conduct testing, analysis, and reporting to continuously improve CRM effectiveness and business outcomes Collaborate with cross‑functional teams to ensure alignment with brand and marketing goals Oversee the Email Marketing Specialist and ensure team execution aligns with strategic objectives Requirements
7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC environment Proven success managing multi‑channel CRM campaigns, including email, SMS, and subscription touchpoints Strong technical knowledge of CRM platforms, ESPs, and customer segmentation strategies Proficiency with Klaviyo and experience working with Shopify‑based brands Exceptional analytical skills and experience using data to optimize retention strategies Ability to thrive in a fast‑paced, dynamic environment with a hands‑on, operator mindset Strong collaboration and communication skills across international and cross‑functional teams Experience in fast‑moving consumer packaged goods (CPG) is a plus Benefits
Competitive annual base salary: $155,000 – $175,000 USD, plus potential discretionary bonus Comprehensive health, dental, and vision benefits Generous paid time off and holidays, including paid parental leave Short‑term and long‑term disability coverage 401(k) plan with employer match Flexible working options and remote‑first environment ClassPass membership and team events Product discounts and professional development opportunities
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