Jobgether
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of CRM & Retention in
Virginia
.
In this role, you will lead the strategy, execution, and optimization of customer lifecycle marketing and retention programs across multiple channels. You will oversee CRM initiatives to enhance the post-purchase experience, strengthen customer loyalty, and drive long-term engagement and revenue growth. The position involves managing CRM tools, developing segmentation strategies, and leveraging data-driven insights to deliver highly personalized customer communications. You will collaborate closely with cross-functional teams, including marketing, e-commerce, and product, to ensure consistent messaging and operational excellence. This is a hands‑on leadership role ideal for a strategic thinker who thrives in a fast‑paced, DTC environment and is passionate about using data to maximize customer lifetime value.
Accountabilities
Lead the planning, execution, and optimization of multi‑channel CRM campaigns, including email, SMS, push notifications, and subscription touchpoints
Design and implement a comprehensive post‑purchase experience to increase customer retention and engagement
Manage and optimize CRM platforms, tools, and technology stacks to support scalable and efficient operations
Develop and implement customer segmentation strategies for personalized marketing interventions
Conduct testing, analysis, and reporting to continuously improve CRM effectiveness and business outcomes
Collaborate with cross‑functional teams to ensure alignment with brand and marketing goals
Oversee the Email Marketing Specialist and ensure team execution aligns with strategic objectives
Requirements
7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC environment
Proven success managing multi‑channel CRM campaigns, including email, SMS, and subscription touchpoints
Strong technical knowledge of CRM platforms, ESPs, and customer segmentation strategies
Proficiency with Klaviyo and experience working with Shopify‑based brands
Exceptional analytical skills and experience using data to optimize retention strategies
Ability to thrive in a fast‑paced, dynamic environment with a hands‑on, operator mindset
Strong collaboration and communication skills across international and cross‑functional teams
Experience in fast‑moving consumer packaged goods (CPG) is a plus
Benefits
Competitive annual base salary: $155,000 – $175,000 USD, plus potential discretionary bonus
Comprehensive health, dental, and vision benefits
Generous paid time off and holidays, including paid parental leave
Short‑term and long‑term disability coverage
401(k) plan with employer match
Flexible working options and remote‑first environment
ClassPass membership and team events
Product discounts and professional development opportunities
Why Apply Through Jobgether? We use an
AI‑powered matching process
to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top‑fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice:
By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
#J-18808-Ljbffr
Virginia
.
In this role, you will lead the strategy, execution, and optimization of customer lifecycle marketing and retention programs across multiple channels. You will oversee CRM initiatives to enhance the post-purchase experience, strengthen customer loyalty, and drive long-term engagement and revenue growth. The position involves managing CRM tools, developing segmentation strategies, and leveraging data-driven insights to deliver highly personalized customer communications. You will collaborate closely with cross-functional teams, including marketing, e-commerce, and product, to ensure consistent messaging and operational excellence. This is a hands‑on leadership role ideal for a strategic thinker who thrives in a fast‑paced, DTC environment and is passionate about using data to maximize customer lifetime value.
Accountabilities
Lead the planning, execution, and optimization of multi‑channel CRM campaigns, including email, SMS, push notifications, and subscription touchpoints
Design and implement a comprehensive post‑purchase experience to increase customer retention and engagement
Manage and optimize CRM platforms, tools, and technology stacks to support scalable and efficient operations
Develop and implement customer segmentation strategies for personalized marketing interventions
Conduct testing, analysis, and reporting to continuously improve CRM effectiveness and business outcomes
Collaborate with cross‑functional teams to ensure alignment with brand and marketing goals
Oversee the Email Marketing Specialist and ensure team execution aligns with strategic objectives
Requirements
7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC environment
Proven success managing multi‑channel CRM campaigns, including email, SMS, and subscription touchpoints
Strong technical knowledge of CRM platforms, ESPs, and customer segmentation strategies
Proficiency with Klaviyo and experience working with Shopify‑based brands
Exceptional analytical skills and experience using data to optimize retention strategies
Ability to thrive in a fast‑paced, dynamic environment with a hands‑on, operator mindset
Strong collaboration and communication skills across international and cross‑functional teams
Experience in fast‑moving consumer packaged goods (CPG) is a plus
Benefits
Competitive annual base salary: $155,000 – $175,000 USD, plus potential discretionary bonus
Comprehensive health, dental, and vision benefits
Generous paid time off and holidays, including paid parental leave
Short‑term and long‑term disability coverage
401(k) plan with employer match
Flexible working options and remote‑first environment
ClassPass membership and team events
Product discounts and professional development opportunities
Why Apply Through Jobgether? We use an
AI‑powered matching process
to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top‑fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice:
By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
#J-18808-Ljbffr