Western States Lodging
Are You a Proven Senior Living Sales Leader?
Do you see opportunity where others see vacancies? Are you energized by mentoring teams, driving occupancy, and helping families feel confident in one of the most important decisions of their lives?
Western States Lodging & Management (WSLM) is seeking an
Area Director of Sales - Senior Living
to lead sales strategy, performance, and team development across our Nevada senior living communities. This is a high-impact leadership role for someone who blends
strategic sales execution with hands-on coaching and relationship- driven leadership.
Compensation & Benefits
Salary: $100,000-$110,000
annually, based on experience + a performance-based commission and bonus structure.
Benefits Package Includes:
Medical, dental, and vision insurance
Paid time off and holidays
401(k) with company match
Professional development and leadership growth opportunities
Supportive, relationship-first company culture
What You'll Do As an Area Director of Sales, you'll serve as a
strategist, coach, consultant, and ambassador,
ensuring strong pipelines, consistent occupancy growth, and high-performing sales teams.
Key Responsibilities
Lead and execute sales strategy across an assigned cluster of senior living communities
Drive
occupancy, prospect pipeline health, ready-wait list growth, and topline revenue
Coach, mentor, and develop community sales leaders and teams to exceed performance goals
Provide on-site sales leadership support, including fill-in coverage when needed
Analyze market trends, competitor positioning, and referral performance
Partner with Executive Directors and Operations leaders to align sales and community performance
Ensure consistent use of WSLM's
"Personal Touch" sales system
and CRM best practices
Support pre-sales, community ramp-ups, redevelopments, and acquisitions
Build and maintain strong referral pipelines and community partnerships
Prepare and present sales, occupancy, and pipeline reports to senior leadership
What Success Looks Like
Communities maintain strong, well-documented CRM pipelines
Healthy referral source activity driving at least 20% of inquiries
Strong tour-to-close ratios and ready-wait list conversion
Occupancy and revenue targets consistently met or exceeded
Sales associates show measurable skill growth, confidence, and performance improvement
Qualifications This role is ideal for a
hands-on sales leader
who thrives in a fast-paced, results-driven environment while leading with empathy and purpose.
What we're looking for:
Bachelor's degree in Business or related field (or equivalent experience)
5+ years of B2C sales experience
(senior living, hospitality, real estate, or similar preferred)
3+ years of sales leadership experience preferred
Strong relationship-building and communication skills
CRM proficiency and strong data-driven decision-making skills
Proficiency in Microsoft Office
Valid driver's license and ability to travel locally/regionally
Why Join Western States Lodging & Management? At WSLM, we believe in
Serving You Like Family.
Our culture is relationship-first, values-driven, and focused on developing leaders who make a real difference in the lives of residents, families, and team members.
Ready to lead, inspire, and grow?
Apply today and help shape the future of senior living sales at WSLM.
#J-18808-Ljbffr
Western States Lodging & Management (WSLM) is seeking an
Area Director of Sales - Senior Living
to lead sales strategy, performance, and team development across our Nevada senior living communities. This is a high-impact leadership role for someone who blends
strategic sales execution with hands-on coaching and relationship- driven leadership.
Compensation & Benefits
Salary: $100,000-$110,000
annually, based on experience + a performance-based commission and bonus structure.
Benefits Package Includes:
Medical, dental, and vision insurance
Paid time off and holidays
401(k) with company match
Professional development and leadership growth opportunities
Supportive, relationship-first company culture
What You'll Do As an Area Director of Sales, you'll serve as a
strategist, coach, consultant, and ambassador,
ensuring strong pipelines, consistent occupancy growth, and high-performing sales teams.
Key Responsibilities
Lead and execute sales strategy across an assigned cluster of senior living communities
Drive
occupancy, prospect pipeline health, ready-wait list growth, and topline revenue
Coach, mentor, and develop community sales leaders and teams to exceed performance goals
Provide on-site sales leadership support, including fill-in coverage when needed
Analyze market trends, competitor positioning, and referral performance
Partner with Executive Directors and Operations leaders to align sales and community performance
Ensure consistent use of WSLM's
"Personal Touch" sales system
and CRM best practices
Support pre-sales, community ramp-ups, redevelopments, and acquisitions
Build and maintain strong referral pipelines and community partnerships
Prepare and present sales, occupancy, and pipeline reports to senior leadership
What Success Looks Like
Communities maintain strong, well-documented CRM pipelines
Healthy referral source activity driving at least 20% of inquiries
Strong tour-to-close ratios and ready-wait list conversion
Occupancy and revenue targets consistently met or exceeded
Sales associates show measurable skill growth, confidence, and performance improvement
Qualifications This role is ideal for a
hands-on sales leader
who thrives in a fast-paced, results-driven environment while leading with empathy and purpose.
What we're looking for:
Bachelor's degree in Business or related field (or equivalent experience)
5+ years of B2C sales experience
(senior living, hospitality, real estate, or similar preferred)
3+ years of sales leadership experience preferred
Strong relationship-building and communication skills
CRM proficiency and strong data-driven decision-making skills
Proficiency in Microsoft Office
Valid driver's license and ability to travel locally/regionally
Why Join Western States Lodging & Management? At WSLM, we believe in
Serving You Like Family.
Our culture is relationship-first, values-driven, and focused on developing leaders who make a real difference in the lives of residents, families, and team members.
Ready to lead, inspire, and grow?
Apply today and help shape the future of senior living sales at WSLM.
#J-18808-Ljbffr