SharkNinja
Creative Director, Copy – Creative Labs (NYC)
SharkNinja is a global product design and technology company that delivers 5‑star rated lifestyle solutions. Headquartered in Needham, Massachusetts, we have over 3,600 associates and sell products worldwide. Our in‑house Creative Labs turns breakthrough innovation into unforgettable visual and verbal worlds that inspire consumers and drive business.
Role Overview We are seeking a Creative Director, Copy who acts as both an upstream conceptual thinker and a downstream executional craft leader. The role defines and drives the verbal identity for campaigns, launches, content systems, packaging, product storytelling, and full‑funnel activations. You will collaborate closely with Creative Directors (Art), writers, strategists, designers, motion artists and cross‑functional partners to bring breakthrough creative to life across multiple global brands.
Key Responsibilities
Develop upstream conceptual platforms, story territories, and narrative frameworks rooted in insight, product truth, and bold creative thinking.
Turn product benefits into emotionally resonant stories that inspire, excite, and differentiate SharkNinja.
Lead high‑level concepts, scripts, voice frameworks, messaging hierarchies, and campaign thinking that guide teams downstream.
Bring contagious energy to every room, spark creative momentum, and elevate ideas on the spot.
Lead and inspire writers, art directors, designers and external partners to produce breakthrough, high‑impact work.
Present creative with clarity, confidence and passion to large executive audiences.
Use feedback as fuel to push ideas further rather than pull them back.
Model a hands‑on, sleeves‑up approach to writing, editing and craft.
Ensure world‑class copy across upper‑funnel campaigns, digital and social content, retail, packaging, scripts and product storytelling.
Partner with art and motion teams to shape narrative pacing, tone, rhythm and the verbal‑visual relationship.
Uphold writing standards for clarity, consistency, global relevance and brand distinctiveness while empowering regional teams to localize.
Champion high craft across headlines, scripts, long‑form storytelling, product messaging, naming and voice.
Translate complex technology and engineering into compelling consumer‑first narratives.
Collaborate with Product Development, Engineering, CI and Marketing to ensure copy communicates innovation, performance and emotional resonance.
Develop stories from zero to one—writing early concepts, scripts, story structures and guiding direction for shoots and content creation.
Build strong partnerships with Art Creative Directors, Marketing, Insights, Product and Sales.
Unite teams with influence and generosity, sharpening ideas, elevating teammates and strengthening shared direction.
Manage relationships with external creative agencies, production partners and freelance writers when needed.
Qualifications & Skills
10+ years of copywriting and creative leadership experience at top‑tier agencies, in‑house studios or consumer brand organizations.
Portfolio demonstrating world‑class writing, concept strength, campaign leadership and brand storytelling.
Proven ability to write and direct scripts, campaigns, content systems, product messaging and integrated storytelling across channels.
Expertise in shaping voice, tone, messaging architecture, narrative frameworks and verbal identity.
Strong understanding of digital, social, upper‑funnel creative and modern storytelling formats.
Comfort operating in fast‑paced, high‑volume environments while maintaining impeccable standards of craft.
Exceptional communication and presentation skills; ability to articulate creative thinking and inspire confidence at all levels.
Relentless curiosity, competitive awareness and passion for sharpening the brand’s verbal edge.
Culture & Benefits At SharkNinja we push past the status‑quo with an Outrageously Extraordinary mindset that fuels risk‑taking, innovation and results. We value diverse voices and foster an inclusive culture. If you thrive on breaking out of your swim lane, you’ll be at home.
Benefits include medical, dental, vision, flexible spending accounts, HSA, 401(k) with matching, employee stock purchase program, life insurance, AD&D, paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days, product discounts and a referral bonus program.
Salary Pay Range: $150,500 – $266,800 USD (annual baseline). Factors include market, skills, experience and other qualifications.
Posting Status This posting will close within 90 days from the original posting date.
EEO Statement We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law.
Seniority level: Director | Employment type: Full‑time | Job function: Marketing, Public Relations, and Writing/Editing | Industries: Appliances, Electrical, Electronics Manufacturing
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Role Overview We are seeking a Creative Director, Copy who acts as both an upstream conceptual thinker and a downstream executional craft leader. The role defines and drives the verbal identity for campaigns, launches, content systems, packaging, product storytelling, and full‑funnel activations. You will collaborate closely with Creative Directors (Art), writers, strategists, designers, motion artists and cross‑functional partners to bring breakthrough creative to life across multiple global brands.
Key Responsibilities
Develop upstream conceptual platforms, story territories, and narrative frameworks rooted in insight, product truth, and bold creative thinking.
Turn product benefits into emotionally resonant stories that inspire, excite, and differentiate SharkNinja.
Lead high‑level concepts, scripts, voice frameworks, messaging hierarchies, and campaign thinking that guide teams downstream.
Bring contagious energy to every room, spark creative momentum, and elevate ideas on the spot.
Lead and inspire writers, art directors, designers and external partners to produce breakthrough, high‑impact work.
Present creative with clarity, confidence and passion to large executive audiences.
Use feedback as fuel to push ideas further rather than pull them back.
Model a hands‑on, sleeves‑up approach to writing, editing and craft.
Ensure world‑class copy across upper‑funnel campaigns, digital and social content, retail, packaging, scripts and product storytelling.
Partner with art and motion teams to shape narrative pacing, tone, rhythm and the verbal‑visual relationship.
Uphold writing standards for clarity, consistency, global relevance and brand distinctiveness while empowering regional teams to localize.
Champion high craft across headlines, scripts, long‑form storytelling, product messaging, naming and voice.
Translate complex technology and engineering into compelling consumer‑first narratives.
Collaborate with Product Development, Engineering, CI and Marketing to ensure copy communicates innovation, performance and emotional resonance.
Develop stories from zero to one—writing early concepts, scripts, story structures and guiding direction for shoots and content creation.
Build strong partnerships with Art Creative Directors, Marketing, Insights, Product and Sales.
Unite teams with influence and generosity, sharpening ideas, elevating teammates and strengthening shared direction.
Manage relationships with external creative agencies, production partners and freelance writers when needed.
Qualifications & Skills
10+ years of copywriting and creative leadership experience at top‑tier agencies, in‑house studios or consumer brand organizations.
Portfolio demonstrating world‑class writing, concept strength, campaign leadership and brand storytelling.
Proven ability to write and direct scripts, campaigns, content systems, product messaging and integrated storytelling across channels.
Expertise in shaping voice, tone, messaging architecture, narrative frameworks and verbal identity.
Strong understanding of digital, social, upper‑funnel creative and modern storytelling formats.
Comfort operating in fast‑paced, high‑volume environments while maintaining impeccable standards of craft.
Exceptional communication and presentation skills; ability to articulate creative thinking and inspire confidence at all levels.
Relentless curiosity, competitive awareness and passion for sharpening the brand’s verbal edge.
Culture & Benefits At SharkNinja we push past the status‑quo with an Outrageously Extraordinary mindset that fuels risk‑taking, innovation and results. We value diverse voices and foster an inclusive culture. If you thrive on breaking out of your swim lane, you’ll be at home.
Benefits include medical, dental, vision, flexible spending accounts, HSA, 401(k) with matching, employee stock purchase program, life insurance, AD&D, paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days, product discounts and a referral bonus program.
Salary Pay Range: $150,500 – $266,800 USD (annual baseline). Factors include market, skills, experience and other qualifications.
Posting Status This posting will close within 90 days from the original posting date.
EEO Statement We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law.
Seniority level: Director | Employment type: Full‑time | Job function: Marketing, Public Relations, and Writing/Editing | Industries: Appliances, Electrical, Electronics Manufacturing
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