Ninjakitchen
Creative Director, Art – Creative Labs (NYC)
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
About Creative Labs Creative Labs is SharkNinja’s in‑house creative engine—where product storytelling comes to life. We turn breakthrough innovation into unforgettable visual worlds, narratives, and campaigns that inspire consumers and drive the business. Our creative culture is fueled by spark plugs: bold thinkers who energize teams, take risks, champion the craft, and push ideas further in the moment.
Role Overview We are seeking a Creative Director, Art who operates as both an upstream conceptual visionary and a downstream executional craft expert. This leader brings the energy, intuition, and taste of a “creative spark plug”—someone who can riff in real time, ignite new ideas, elevate visual storytelling, and enhance the creative culture around them.
In this role, you will define and drive the visual identity for campaigns, launches, content systems, packaging, product storytelling, and full‑funnel activations. You will collaborate closely with Creative Directors (Copy), designers, motion artists, strategists, and cross‑functional partners to bring breakthrough creative to life across multiple global brands.
This is a hands‑on leadership role for an art director who loves making, shaping, and pushing work to its highest expression.
Key Responsibilities Top‑of‑Funnel Visual Strategy + Concept Development
Develop upstream visual platforms and conceptual territories rooted in insight, product truth, and bold design thinking.
Turn product benefits and innovation into emotionally resonant visual ideas that surprise, inspire, and differentiate SharkNinja.
Lead the creation of high‑level concepts, moodboards, sizzles, prototypes, and campaign directions that set the creative vision for teams downstream.
Art Direction Leadership + Spark Plug Behaviors
Bring energy and enthusiasm to every room—sparking creative momentum and elevating ideas on the spot.
Lead and inspire designers, art directors, motion teams, and external partners to produce visually stunning, high‑impact work.
Present creative with confidence and passion—even to large executive audiences—clearly articulating the vision and rationale.
Use feedback as fuel to push ideas further rather than pull them back.
Model a hands‑on, sleeves‑up approach to artistry, craft, and execution.
Downstream Execution + Design Craft Excellence
Ensure world‑class visual execution across upper‑funnel campaigns, digital and social content, retail, packaging, and product storytelling.
Work closely with motion and production teams to shape the look, feel, pacing, and expressive identity of our work.
Uphold design standards for clarity, consistency, and global relevance—while empowering local teams to adapt visual systems thoughtfully.
Champion high craft across typography, layout, composition, storytelling, color, photography, film, and 3D design.
Product Storytelling + Visual Expression
Translate complex technology and engineering into compelling, premium, consumer‑first visual narratives.
Partner with Product Development, Engineering, CI, and Marketing to ensure visuals communicate innovation, performance, and emotional connection.
Visualize product stories from zero to one—sketching concepts, storyboarding, prototyping, and directing shoots.
Creative Collaboration + Team Alignment
Build strong partnerships with Copy Creative Directors, Marketing, Insights, Product, and Sales.
Unite teams with influence and generosity—sharpening ideas, elevating teammates, and strengthening shared creative direction.
Manage relationships with external creative agencies, production partners, and freelancers when needed.
Qualifications & Skills
10+ years of art direction and creative leadership experience at top‑tier agencies, in‑house studios, or consumer brand organizations.
Portfolio demonstrating exceptional visual thinking, conceptual strength, campaign leadership, and world‑class craft.
Proven ability to direct photo and video shoots, motion content, brand systems, packaging, and integrated visual storytelling.
Deep fluency in design tools (Adobe Creative Suite, Figma, 3D design tools, AI‑driven creative platforms).
Strong understanding of digital, social, upper‑funnel creative, and visual‑first brand building.
Comfort operating in fast‑paced, high‑volume environments while maintaining impeccable visual standards.
Exceptional communication and presentation skills; ability to articulate design and inspire confidence at all levels.
Relentless curiosity, competitive awareness, and passion for sharpening the brand’s visual edge.
Our Culture At SharkNinja, we don’t just raise the bar—we obliterate it. Our Outrageously Extraordinary mindset drives us to take risks, tackle the impossible, and deliver work that reshapes categories. If you are a maker, a challenger, a visual innovator, and a natural spark plug, you’ll thrive here.
What We Offer Competitive health plans, PTO, retirement programs, ESPP, wellness initiatives, SharkNinja product discounts, and access to bold learning experiences led by leading creative voices. Joining SharkNinja means joining a community of creators who disrupt markets—not just participate in them.
Salary and Other Compensation: $150,500 — $266,800 USD
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, back‑up child and eldercare days, product discounts, referral bonus program, and more.
This posting will close within 90 days from the original posting date.
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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About Creative Labs Creative Labs is SharkNinja’s in‑house creative engine—where product storytelling comes to life. We turn breakthrough innovation into unforgettable visual worlds, narratives, and campaigns that inspire consumers and drive the business. Our creative culture is fueled by spark plugs: bold thinkers who energize teams, take risks, champion the craft, and push ideas further in the moment.
Role Overview We are seeking a Creative Director, Art who operates as both an upstream conceptual visionary and a downstream executional craft expert. This leader brings the energy, intuition, and taste of a “creative spark plug”—someone who can riff in real time, ignite new ideas, elevate visual storytelling, and enhance the creative culture around them.
In this role, you will define and drive the visual identity for campaigns, launches, content systems, packaging, product storytelling, and full‑funnel activations. You will collaborate closely with Creative Directors (Copy), designers, motion artists, strategists, and cross‑functional partners to bring breakthrough creative to life across multiple global brands.
This is a hands‑on leadership role for an art director who loves making, shaping, and pushing work to its highest expression.
Key Responsibilities Top‑of‑Funnel Visual Strategy + Concept Development
Develop upstream visual platforms and conceptual territories rooted in insight, product truth, and bold design thinking.
Turn product benefits and innovation into emotionally resonant visual ideas that surprise, inspire, and differentiate SharkNinja.
Lead the creation of high‑level concepts, moodboards, sizzles, prototypes, and campaign directions that set the creative vision for teams downstream.
Art Direction Leadership + Spark Plug Behaviors
Bring energy and enthusiasm to every room—sparking creative momentum and elevating ideas on the spot.
Lead and inspire designers, art directors, motion teams, and external partners to produce visually stunning, high‑impact work.
Present creative with confidence and passion—even to large executive audiences—clearly articulating the vision and rationale.
Use feedback as fuel to push ideas further rather than pull them back.
Model a hands‑on, sleeves‑up approach to artistry, craft, and execution.
Downstream Execution + Design Craft Excellence
Ensure world‑class visual execution across upper‑funnel campaigns, digital and social content, retail, packaging, and product storytelling.
Work closely with motion and production teams to shape the look, feel, pacing, and expressive identity of our work.
Uphold design standards for clarity, consistency, and global relevance—while empowering local teams to adapt visual systems thoughtfully.
Champion high craft across typography, layout, composition, storytelling, color, photography, film, and 3D design.
Product Storytelling + Visual Expression
Translate complex technology and engineering into compelling, premium, consumer‑first visual narratives.
Partner with Product Development, Engineering, CI, and Marketing to ensure visuals communicate innovation, performance, and emotional connection.
Visualize product stories from zero to one—sketching concepts, storyboarding, prototyping, and directing shoots.
Creative Collaboration + Team Alignment
Build strong partnerships with Copy Creative Directors, Marketing, Insights, Product, and Sales.
Unite teams with influence and generosity—sharpening ideas, elevating teammates, and strengthening shared creative direction.
Manage relationships with external creative agencies, production partners, and freelancers when needed.
Qualifications & Skills
10+ years of art direction and creative leadership experience at top‑tier agencies, in‑house studios, or consumer brand organizations.
Portfolio demonstrating exceptional visual thinking, conceptual strength, campaign leadership, and world‑class craft.
Proven ability to direct photo and video shoots, motion content, brand systems, packaging, and integrated visual storytelling.
Deep fluency in design tools (Adobe Creative Suite, Figma, 3D design tools, AI‑driven creative platforms).
Strong understanding of digital, social, upper‑funnel creative, and visual‑first brand building.
Comfort operating in fast‑paced, high‑volume environments while maintaining impeccable visual standards.
Exceptional communication and presentation skills; ability to articulate design and inspire confidence at all levels.
Relentless curiosity, competitive awareness, and passion for sharpening the brand’s visual edge.
Our Culture At SharkNinja, we don’t just raise the bar—we obliterate it. Our Outrageously Extraordinary mindset drives us to take risks, tackle the impossible, and deliver work that reshapes categories. If you are a maker, a challenger, a visual innovator, and a natural spark plug, you’ll thrive here.
What We Offer Competitive health plans, PTO, retirement programs, ESPP, wellness initiatives, SharkNinja product discounts, and access to bold learning experiences led by leading creative voices. Joining SharkNinja means joining a community of creators who disrupt markets—not just participate in them.
Salary and Other Compensation: $150,500 — $266,800 USD
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, back‑up child and eldercare days, product discounts, referral bonus program, and more.
This posting will close within 90 days from the original posting date.
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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