Zappi
Vice President New Product Commercialization
Department:
Sales
Location:
Boston, MA
Compensation:
$180K–$200K base + 40% variable commission per annum
Application Deadline:
30 January 2026
Description The VP, New Product Commercialization (GTM Overlay) owns the Stage Gate process, go‑to‑market strategy and revenue performance for Zappi’s newest product lines. Operating at the intersection of Product, Marketing, Sales, and Customer Success, this leader drives adoption, captures learnings, and builds the scalable sales motion that transitions new innovations into the core business once product‑market fit and repeatable success are established.
Core Objectives
Accelerate Adoption:
Lead commercialization and early revenue growth for new and evolved Zappi offerings.
Partner with Mainline Sales:
Collaborate with account owners who maintain their account‑level quota and relationships. Co‑sell and coach field teams to expand adoption while ensuring full credit alignment.
Own Product‑Line Quota:
Carry revenue accountability for assigned product lines while ensuring that mainline reps receive quota credit for overlay sales in their accounts.
Build Repeatability:
Identify winning pitches, objection handling, and proof points; codify these into GTM playbooks and enablement materials.
Graduate to Scale:
Define and lead the transition of successful products into full mainline ownership once commercial patterns, economics, and fit are validated.
Key Responsibilities
Lead the
test–learn–scale
commercialization cycle for new products, finalising and managing formal Stage Gate KPIs and communicating updates to key stakeholders.
Co‑sell with Sales and CS to land lighthouse deals and generate case studies.
Partner cross‑functionally with
Product, Product Marketing, Enablement, GSS (Pre Sales), and Professional Services
to ensure launch readiness and field clarity.
Establish
feedback loops
with Product and Marketing to inform roadmap and messaging based on real‑world selling experience.
Develop and refine the
graduation framework
defining success thresholds and timing for moving from overlay to mainline GTM ownership.
Over time build and manage a
small, agile overlay team
dedicated to new product adoption.
Success in this role
Overlay team achieves or exceeds product‑line revenue targets.
Mainline reps actively engage, advocate, and introduce new products into their accounts.
Repeatable GTM playbooks and enablement assets created and adopted.
Product transitions smoothly to full mainline ownership with sustained revenue growth.
Skills, Knowledge & Expertise
7‑10+ years sales and/or product experience within Market Research, Insights or Martech based SaaS solutions.
Proven success launching and scaling new products or business lines.
Skilled collaborator able to influence cross‑functionally and build structure from ambiguity.
Strong commercial acumen, storytelling, and strategic thinking.
Entrepreneurial mindset energized by experimentation, iteration, and measurable results.
Why join us!
Salary range $180K–$200K base + 40% variable commission per annum.
One company‑paid mental health day of rest every quarter.
Generous PTO – Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval.
Flexible working arrangements, including remote (unless otherwise specified).
Thoughtfully designed offices to support both individual work and collaboration without interrupting others.
Support setting up your home office, if appropriate.
Wellbeing benefits and access to trained therapists / counsellors.
Company‑paid Life, AD&D, Short term & Long term disability.
Immediate access to Zappi's Health, Dental and Vision Insurance Plan.
Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%.
Tailored personal development through training allowances, coaching, mentorship and career frameworks.
Zappi Company Culture Highlights
Winner of Comparably's Award for Best Company for Women 2022
Winner of Comparably's Award for Best Company Work‑Life Balance 2022
Winner of Comparably's Award for Best Company Compensation 2022
Winner of Comparably's Award for Best CEO for Women 2022
Winner of Comparably's Award for Best Company for Diversity 2022
Winner of Comparably's Award for Best Company Culture 2022
Winner of Comparably's Award for Best CEO 2022
Winner of Comparably's Award for Best Happiness 2022Winner of Comparably's Award for Best Leadership Teams 2023
Winner of Comparably's Award for Best CEOs for Diversity 2023
Winner of Comparably's Award for Best Engineering Teams 2023
Winner of Comparably's Award for Best Company Outlook 2023
Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
Recognised by Fast Company’s Best Workplaces for Innovators 2023
Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024
Equal Opportunity Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from under‑represented groups to apply.
We are committed to both people and the planet. Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here.
We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities.
We’re earning B Corp certification and have structures in place to become the business we want to be.
We’re committed to minimise our impact on the environment, being honest with ourselves and transparent with you—about everything from carbon emissions to tree‑planting initiatives. We achieved our goal of becoming Net Zero in 2021!
#J-18808-Ljbffr
Department:
Sales
Location:
Boston, MA
Compensation:
$180K–$200K base + 40% variable commission per annum
Application Deadline:
30 January 2026
Description The VP, New Product Commercialization (GTM Overlay) owns the Stage Gate process, go‑to‑market strategy and revenue performance for Zappi’s newest product lines. Operating at the intersection of Product, Marketing, Sales, and Customer Success, this leader drives adoption, captures learnings, and builds the scalable sales motion that transitions new innovations into the core business once product‑market fit and repeatable success are established.
Core Objectives
Accelerate Adoption:
Lead commercialization and early revenue growth for new and evolved Zappi offerings.
Partner with Mainline Sales:
Collaborate with account owners who maintain their account‑level quota and relationships. Co‑sell and coach field teams to expand adoption while ensuring full credit alignment.
Own Product‑Line Quota:
Carry revenue accountability for assigned product lines while ensuring that mainline reps receive quota credit for overlay sales in their accounts.
Build Repeatability:
Identify winning pitches, objection handling, and proof points; codify these into GTM playbooks and enablement materials.
Graduate to Scale:
Define and lead the transition of successful products into full mainline ownership once commercial patterns, economics, and fit are validated.
Key Responsibilities
Lead the
test–learn–scale
commercialization cycle for new products, finalising and managing formal Stage Gate KPIs and communicating updates to key stakeholders.
Co‑sell with Sales and CS to land lighthouse deals and generate case studies.
Partner cross‑functionally with
Product, Product Marketing, Enablement, GSS (Pre Sales), and Professional Services
to ensure launch readiness and field clarity.
Establish
feedback loops
with Product and Marketing to inform roadmap and messaging based on real‑world selling experience.
Develop and refine the
graduation framework
defining success thresholds and timing for moving from overlay to mainline GTM ownership.
Over time build and manage a
small, agile overlay team
dedicated to new product adoption.
Success in this role
Overlay team achieves or exceeds product‑line revenue targets.
Mainline reps actively engage, advocate, and introduce new products into their accounts.
Repeatable GTM playbooks and enablement assets created and adopted.
Product transitions smoothly to full mainline ownership with sustained revenue growth.
Skills, Knowledge & Expertise
7‑10+ years sales and/or product experience within Market Research, Insights or Martech based SaaS solutions.
Proven success launching and scaling new products or business lines.
Skilled collaborator able to influence cross‑functionally and build structure from ambiguity.
Strong commercial acumen, storytelling, and strategic thinking.
Entrepreneurial mindset energized by experimentation, iteration, and measurable results.
Why join us!
Salary range $180K–$200K base + 40% variable commission per annum.
One company‑paid mental health day of rest every quarter.
Generous PTO – Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval.
Flexible working arrangements, including remote (unless otherwise specified).
Thoughtfully designed offices to support both individual work and collaboration without interrupting others.
Support setting up your home office, if appropriate.
Wellbeing benefits and access to trained therapists / counsellors.
Company‑paid Life, AD&D, Short term & Long term disability.
Immediate access to Zappi's Health, Dental and Vision Insurance Plan.
Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%.
Tailored personal development through training allowances, coaching, mentorship and career frameworks.
Zappi Company Culture Highlights
Winner of Comparably's Award for Best Company for Women 2022
Winner of Comparably's Award for Best Company Work‑Life Balance 2022
Winner of Comparably's Award for Best Company Compensation 2022
Winner of Comparably's Award for Best CEO for Women 2022
Winner of Comparably's Award for Best Company for Diversity 2022
Winner of Comparably's Award for Best Company Culture 2022
Winner of Comparably's Award for Best CEO 2022
Winner of Comparably's Award for Best Happiness 2022Winner of Comparably's Award for Best Leadership Teams 2023
Winner of Comparably's Award for Best CEOs for Diversity 2023
Winner of Comparably's Award for Best Engineering Teams 2023
Winner of Comparably's Award for Best Company Outlook 2023
Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
Recognised by Fast Company’s Best Workplaces for Innovators 2023
Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024
Equal Opportunity Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from under‑represented groups to apply.
We are committed to both people and the planet. Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here.
We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities.
We’re earning B Corp certification and have structures in place to become the business we want to be.
We’re committed to minimise our impact on the environment, being honest with ourselves and transparent with you—about everything from carbon emissions to tree‑planting initiatives. We achieved our goal of becoming Net Zero in 2021!
#J-18808-Ljbffr