Head of Sales Operations – Cannabinoid/Hemp Brands
Who We Are
The Pack Labs is redefining the future of hemp‑derived products with groundbreaking innovation and an unwavering commitment to excellence. Our mission is to create exceptional, forward‑thinking products that elevate the way people experience hemp‑derived cannabinoids. At the heart of our work is a passion for quality and creativity. Every product we develop is designed to set a new benchmark in the industry, combining cutting‑edge innovation with an unparalleled focus on the consumer experience, from formulation to production. Our in‑house brands, Delta Munchies and Imperial Extraction, showcase our drive for innovation. At The Pack Labs, we don’t just make products – we build scalable commercial engines.
Who You Are
We are seeking a Head of Sales Operations to own and enforce execution across our sales organization. This senior, data‑driven, hands‑on role requires someone who has built and scaled sales systems from scratch in fast‑growing environments, bringing deep systems fluency and operational rigor. Success is measured by adoption, forecasting accuracy, and predictable results—not decks or theory.
Responsibilities
- Own and enforce CRM (HubSpot) usage across the sales organization, including deal stages, activity logging, promotion tracking, forecasting accuracy, and data hygiene.
- Translate sales strategy, training, and initiatives into enforceable workflows, required fields, and operating cadences within HubSpot.
- Establish non‑negotiable execution standards and elevate non‑compliance when fundamentals are not followed.
- Own sales forecasting, pipeline health, and revenue predictability across accounts, reps, and regions.
- Build and maintain execution‑focused dashboards that reflect reality.
- Conduct weekly pipeline audits and execution reviews with Sales Leadership.
- Surface risks early and recommend corrective action.
- Evaluate sales readiness before new programs, promotions, or initiatives launch.
- Define go / no‑go criteria based on systems readiness, operational capacity, and execution risk.
- Pause, redesign, or kill initiatives that cannot be executed cleanly.
- Partner with Sales, Marketing, Operations, and Finance to ensure commercial plans are executable end‑to‑end.
- Align forecasting with inventory availability, margin targets, and cash flow realities.
- Ensure marketing programs and promotions are operationally supported by sales systems.
- Create and maintain sales playbooks, operating standards, and execution checklists.
- Ensure training translates into required behaviors and system usage.
- Prepare the organization for scale by hardening fundamentals before layering complexity.
Qualifications
- 7+ years of experience in sales leadership roles with direct ownership of execution.
- Track record of building, repairing, and scaling sales execution in high‑growth, operationally complex environments.
- Deep proficiency with HubSpot CRM, including hands‑on implementation, workflow design, reporting, and enforcement.
- Strong understanding of B2B sales processes, forecasting, pipeline management, and promotion mechanics.
- Comfortable holding sales leadership and reps accountable to process and standards.
- Highly organized, detail‑oriented, and biased toward action over analysis.
- Executive‑level communication skills with the ability to push back when needed.
Pluses
- Experience in regulated industries such as hemp‑derived cannabinoids, vape, functional mushrooms, CBD, THC beverages, or nutraceuticals.
- HubSpot Guru.
Benefits & Perks
- Competitive salary range $200,000+ OTE | Base salary: $130,000–$150,000 + On Target Earnings.
- Full benefits: Medical, Dental, Vision, and 401(k).
- Generous vacation policy / Paid Time Off.
Remote Work
Flexible work environment with travel to trade shows, key markets, and team on‑sites.
Join Us
This is more than a role; it’s an opportunity to leave your mark on an industry geared for transformation. If you're ready to lead with purpose and passion, we want to hear from you!
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