Adobe
Digital Marketing Analyst
Adobe is looking for a Digital Marketing Analyst to accelerate the effectiveness of our digital marketing motion through data, insights, and innovative measurement methods. The role focuses on optimizing performance of digital demand generation activities through proactive analysis, enablement, and measurement innovation.
What You’ll Do
Monitor and analyze performance for owned digital channels (e.g., email, webinars) and provide actionable insights to improve engagement and conversion.
Support analysis of website traffic and conversion trends to inform optimization strategies.
Contribute to regular performance inspection reviews, investigating strategic shifts and providing recommendations.
Build and maintain dashboards and reports to track key performance metrics for marketing campaigns and channels.
Collaborate with marketing teams to understand business objectives and deliver data‑driven recommendations.
Support A/B testing and additional optimization experiments to improve campaign effectiveness.
Stay informed on digital marketing trends and analytics best practices to continuously improve reporting and insights.
What You Need to Succeed
Degree in Marketing, Statistics, Business Administration or other relevant fields.
3+ years of experience in a digital marketing analytics role in a B2B environment.
Deep understanding of digital marketing channels, funnel metrics, A/B testing and other campaign measurement frameworks.
Familiarity with web analytics tools (e.g., Adobe Analytics, Google Analytics), SQL, and data visualization platforms (e.g., Tableau, Power BI).
Ability to communicate insights clearly and collaborate effectively with cross‑functional teams.
Strong analytical and problem‑solving skills with attention to detail.
Compensation The U.S. pay range for this position is $85,300 – $186,200 annually, varying by location and candidate experience. Please note that for sales roles salaries are expressed as total target compensation; for non‑sales roles they are expressed as base salary.
State‑Specific Notices California:
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations.
Massachusetts:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
Accessibility Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536‑3015.
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What You’ll Do
Monitor and analyze performance for owned digital channels (e.g., email, webinars) and provide actionable insights to improve engagement and conversion.
Support analysis of website traffic and conversion trends to inform optimization strategies.
Contribute to regular performance inspection reviews, investigating strategic shifts and providing recommendations.
Build and maintain dashboards and reports to track key performance metrics for marketing campaigns and channels.
Collaborate with marketing teams to understand business objectives and deliver data‑driven recommendations.
Support A/B testing and additional optimization experiments to improve campaign effectiveness.
Stay informed on digital marketing trends and analytics best practices to continuously improve reporting and insights.
What You Need to Succeed
Degree in Marketing, Statistics, Business Administration or other relevant fields.
3+ years of experience in a digital marketing analytics role in a B2B environment.
Deep understanding of digital marketing channels, funnel metrics, A/B testing and other campaign measurement frameworks.
Familiarity with web analytics tools (e.g., Adobe Analytics, Google Analytics), SQL, and data visualization platforms (e.g., Tableau, Power BI).
Ability to communicate insights clearly and collaborate effectively with cross‑functional teams.
Strong analytical and problem‑solving skills with attention to detail.
Compensation The U.S. pay range for this position is $85,300 – $186,200 annually, varying by location and candidate experience. Please note that for sales roles salaries are expressed as total target compensation; for non‑sales roles they are expressed as base salary.
State‑Specific Notices California:
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations.
Massachusetts:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
Accessibility Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536‑3015.
#J-18808-Ljbffr