Insight Global
Digital Marketing Analyst
Insight Global - Coral Gables, Florida, United States
Work at Insight Global
Overview
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Overview
This range is provided by Insight Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$61,140.00/yr - $79,482.00/yr Direct message the job poster from Insight Global Professional Recruiter at Insight Global
Requirements Bachelor’s degree or equivalent experience. 3–5 years in data analysis, digital analytics, marketing, or related fields. Proficient in Google Analytics/GA4, Google Tag Manager, and visualization tools like Marketing Cloud Intelligence (preferred), Looker Studio, and Tableau, with self-service analytics and dashboard creation experience. Skilled in analyzing data from websites, apps, digital channels (email, SMS), and marketing campaigns, tracking user behavior, engagement, and conversions. Knowledge of server-side tag management and tracking methods. Experience with generative AI tools to improve analytics, reporting, and content optimization. A plus- Healthcare data standards including HIPAA. SQL for querying and data manipulation. Familiar or willing to learn Snowflake and BigQuery. Exp. in data modeling, ingestion, and integration for Salesforce Data Cloud, Marketing Cloud, or CDPs. Proficient in Marketing Cloud Intelligence or similar BI platforms. Understanding of campaign attribution. Exp. building data extensions and automations in Salesforce Marketing Cloud. Configuring campaign tracking for Salesforce CRM-A/Marketing Cloud Intelligence or Data Cloud reporting. Familiar with JIRA, agile project management. Strong communication, presentation, analytical skills, and able to work independently. Description: The Digital Marketing Analyst will optimize digital marketing strategies through detailed data analysis and reporting. This role manages campaign tag implementation, tracks KPIs, and ensures accurate data visualization to support informed marketing decisions. Using tools like GA4, Google Tag Manager, Salesforce Data Cloud, and Marketing Cloud Intelligence, the analyst supports campaign performance tracking, audience segmentation, and data integration. Collaborating with stakeholders and analyzing varied data sources, they provide actionable insights to enhance marketing effectiveness and strategic goals. The role includes leveraging generative AI to streamline reporting, improve segmentation, and generate insights. The primary focus is ensuring accurate tracking of digital campaigns and performance metrics. The analyst’s work drives marketing improvements, boosts customer engagement, and advances the health system’s mission through innovative marketing strategies. Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Analyst Industries Hospitals and Health Care Referrals increase your chances of interviewing at Insight Global by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified when a new job is posted. Sign in to set job alerts for “Digital Analyst” roles.
Digital Marketing Specialist (Fully Remote)
United States $70,000.00-$80,000.00 20 hours ago Freelancers - Creative/Social/Digital Marketing
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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$61,140.00/yr - $79,482.00/yr Direct message the job poster from Insight Global Professional Recruiter at Insight Global
Requirements Bachelor’s degree or equivalent experience. 3–5 years in data analysis, digital analytics, marketing, or related fields. Proficient in Google Analytics/GA4, Google Tag Manager, and visualization tools like Marketing Cloud Intelligence (preferred), Looker Studio, and Tableau, with self-service analytics and dashboard creation experience. Skilled in analyzing data from websites, apps, digital channels (email, SMS), and marketing campaigns, tracking user behavior, engagement, and conversions. Knowledge of server-side tag management and tracking methods. Experience with generative AI tools to improve analytics, reporting, and content optimization. A plus- Healthcare data standards including HIPAA. SQL for querying and data manipulation. Familiar or willing to learn Snowflake and BigQuery. Exp. in data modeling, ingestion, and integration for Salesforce Data Cloud, Marketing Cloud, or CDPs. Proficient in Marketing Cloud Intelligence or similar BI platforms. Understanding of campaign attribution. Exp. building data extensions and automations in Salesforce Marketing Cloud. Configuring campaign tracking for Salesforce CRM-A/Marketing Cloud Intelligence or Data Cloud reporting. Familiar with JIRA, agile project management. Strong communication, presentation, analytical skills, and able to work independently. Description: The Digital Marketing Analyst will optimize digital marketing strategies through detailed data analysis and reporting. This role manages campaign tag implementation, tracks KPIs, and ensures accurate data visualization to support informed marketing decisions. Using tools like GA4, Google Tag Manager, Salesforce Data Cloud, and Marketing Cloud Intelligence, the analyst supports campaign performance tracking, audience segmentation, and data integration. Collaborating with stakeholders and analyzing varied data sources, they provide actionable insights to enhance marketing effectiveness and strategic goals. The role includes leveraging generative AI to streamline reporting, improve segmentation, and generate insights. The primary focus is ensuring accurate tracking of digital campaigns and performance metrics. The analyst’s work drives marketing improvements, boosts customer engagement, and advances the health system’s mission through innovative marketing strategies. Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Analyst Industries Hospitals and Health Care Referrals increase your chances of interviewing at Insight Global by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified when a new job is posted. Sign in to set job alerts for “Digital Analyst” roles.
Digital Marketing Specialist (Fully Remote)
United States $70,000.00-$80,000.00 20 hours ago Freelancers - Creative/Social/Digital Marketing
United States $43,600.00-$98,400.00 1 week ago Digital Marketing Specialist - ECommerce
United States $60,000.00-$80,000.00 2 months ago United States $70,000.00-$90,000.00 21 hours ago Greater Minneapolis-St. Paul Area 1 month ago United States $70,000.00-$370,000.00 1 week ago Media Search Analyst - Entry Level - (Remote)
United States $130,000.00-$150,000.00 2 weeks ago United States $80,000.00-$100,000.00 1 month ago United States $60,000.00-$70,000.00 6 days ago Remote Marketing Specialist – Digital Education Platform
New York, NY $116,640.00-$168,750.00 1 week ago Media Search Analyst - Entry Level - (Remote)
REMOTE Paid Search Specialist - PPC / Google / Bing
Media Search Analyst (Entry Level) (Remote)
Data & Analytics Marketing Specialist (Freelancer)
Digital Marketing Specialist (Part-time)
Digital Marketing Specialist- Sensaria Direct to Consumer Brands (DTC)
New York City Metropolitan Area $60,000.00-$70,000.00 1 week ago Media Search Analyst, Entry Level, (Remote)
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr