Brown-Forman Australia Pty. Ltd.
Insights Director, Global Portfolio
Brown-Forman Australia Pty. Ltd., Louisville, Kentucky, us, 40201
Job Overview
We believe great people build great brands. Brown‑Forman offers an opportunity to grow personally and professionally, solve problems, seize opportunities, and generate bold ideas in a collaborative workplace. Key Responsibilities
Report to the VP Global Insights Director and partner with the Insights Leadership Team, Brands Leadership Team, Marketing Capabilities, and ICX Center of Excellence to lead critical Global Strategic Initiatives across the brand portfolio. Oversee systems, platforms, and tools that enable the Global Insights Agenda, and project‑manage complex initiatives to address the business’s most pressing insights needs. Lead the Insights function for the Brown‑Forman portfolio of brands, shaping business‑critical strategies and executing strategic projects that advance the Global Insights Agenda and Marketing Imperatives, including Global Portfolio Segmentation, Meaning Difference and Salience Framework, Stage of Brand Development Model, Metrics That Matter, and Insights Capabilities training. Translate research data and best practices into actionable insights that drive brand strategy and growth, recommend and support deployment of strategies and tactics based on consumer learning, and actively lead a communication strategy that ensures relevant information reaches decision‑makers in a timely fashion. Qualifications
Undergraduate Degree with at least 12 years experience working client and/or agency side in an Insights organization. Deep expertise in Brand Strategy, Marketing Science, and Market Research of all types (quant, qual, syndicated, foresight, etc.). Strong technical and statistical skills and expertise in quantitative and qualitative research methodologies. Experience working with key external agencies and suppliers (Insights, Creative, Media, etc.). Experience developing, leading, and managing a team, and proven ability to give clear feedback and development coaching. Experience working in a portfolio and highly‑matrixed organization and strong understanding of marketing principles and brand growth strategy. Demonstrated acumen and passion for advancing Diversity & Inclusion initiatives. What Makes You Unique
Leadership demonstrating a high EQ and cultural curiosity. Global experience and/or experience working in different markets. Beverage alcohol industry experience. Experience working on Iconic brands. Competencies for Success
Planning & Strategic Thinking: Bring together inputs from internal stakeholders and external sources to orient the organization toward growth opportunities. Curiosity: Constantly evolve the role of insights and drive a culture of optimization, test‑and‑learn across brands and markets. Creativity & Rigor: Develop and deliver compelling, evidence‑based solutions to key business challenges. Communication: Exceptional verbal and written skills to engage all levels of management across international markets. Collaborative: Influence non‑direct reports, build trust, and maximize impact. People Management: Get the best from individuals and a team, champion D&I, and support career development. #LI Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
#J-18808-Ljbffr
We believe great people build great brands. Brown‑Forman offers an opportunity to grow personally and professionally, solve problems, seize opportunities, and generate bold ideas in a collaborative workplace. Key Responsibilities
Report to the VP Global Insights Director and partner with the Insights Leadership Team, Brands Leadership Team, Marketing Capabilities, and ICX Center of Excellence to lead critical Global Strategic Initiatives across the brand portfolio. Oversee systems, platforms, and tools that enable the Global Insights Agenda, and project‑manage complex initiatives to address the business’s most pressing insights needs. Lead the Insights function for the Brown‑Forman portfolio of brands, shaping business‑critical strategies and executing strategic projects that advance the Global Insights Agenda and Marketing Imperatives, including Global Portfolio Segmentation, Meaning Difference and Salience Framework, Stage of Brand Development Model, Metrics That Matter, and Insights Capabilities training. Translate research data and best practices into actionable insights that drive brand strategy and growth, recommend and support deployment of strategies and tactics based on consumer learning, and actively lead a communication strategy that ensures relevant information reaches decision‑makers in a timely fashion. Qualifications
Undergraduate Degree with at least 12 years experience working client and/or agency side in an Insights organization. Deep expertise in Brand Strategy, Marketing Science, and Market Research of all types (quant, qual, syndicated, foresight, etc.). Strong technical and statistical skills and expertise in quantitative and qualitative research methodologies. Experience working with key external agencies and suppliers (Insights, Creative, Media, etc.). Experience developing, leading, and managing a team, and proven ability to give clear feedback and development coaching. Experience working in a portfolio and highly‑matrixed organization and strong understanding of marketing principles and brand growth strategy. Demonstrated acumen and passion for advancing Diversity & Inclusion initiatives. What Makes You Unique
Leadership demonstrating a high EQ and cultural curiosity. Global experience and/or experience working in different markets. Beverage alcohol industry experience. Experience working on Iconic brands. Competencies for Success
Planning & Strategic Thinking: Bring together inputs from internal stakeholders and external sources to orient the organization toward growth opportunities. Curiosity: Constantly evolve the role of insights and drive a culture of optimization, test‑and‑learn across brands and markets. Creativity & Rigor: Develop and deliver compelling, evidence‑based solutions to key business challenges. Communication: Exceptional verbal and written skills to engage all levels of management across international markets. Collaborative: Influence non‑direct reports, build trust, and maximize impact. People Management: Get the best from individuals and a team, champion D&I, and support career development. #LI Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
#J-18808-Ljbffr