Brown-Forman
Reporting to the VP Global Insights Director, this role is pivotal in partnering with the Insights Leadership Team, Brands Leadership Team, Marketing Capabilities, and ICX Team to lead critical Global Strategic Initiatives that span or impact the entire brand portfolio. This includes overseeing the systems, platforms, and tools that enable the Global Insights Agenda, and project managing complex initiatives in collaboration with the VP Global Insights Director, BLT, and ELT to address the business's most pressing Insights needs.
Embrace a dynamic work environment in Louisville, KY with a four‑day in‑office week (Monday‑Thursday) and the added perk of remote work every Friday.
Meaningful Work From Day One
Lead the Insights function for the Brown‑Forman Portfolio of Brands, actively shaping business‑critical strategies and playing a key role in the development and execution of strategic projects that advance the Global Insights Agenda and Marketing Imperatives, including but not limited to Global Portfolio Segmentation, Meaning Difference and Salience (MDF) Framework, Stage of Brand Development Model, Metrics That Matter (advanced analytics tying sales to marketing), and Insights Capabilities training.
Apply the Brown‑Forman Growth Framework to the development of Global Insights Portfolio projects, translating research data and external best practice into real insights and ultimately into action that builds the business.
Recommend and support deployment of strategies and tactics based on consumer learning/insights.
Actively lead a communication strategy that ensures relevant information reaches the appropriate decision‑makers in a timely fashion.
Partner across the Integrated Consumer Experiences (ICX) Center of Excellence, BLT, and Marketing Capabilities Teams to establish and implement consistent processes and frameworks that identify actionable insights that drive brand strategy and growth.
Serve as a Marketing Capability Champion, proactively collaborating with internal stakeholders to develop and implement new marketing capabilities and best practices within the Global Brands organization.
What You Bring To The Table
Undergraduate Degree with at least 12 years experience working client and/or agency side in an Insights organization.
Deep expertise in Brand Strategy, Marketing Science, and Market Research of all types (quant, qual, syndicated, foresight, etc.).
Strong technical and statistical skills and expertise in quantitative and qualitative research methodologies.
Experience working with key external agencies and suppliers (Insights, Creative, Media, etc.).
Experience developing, leading, and managing a team.
Proven ability to give clear feedback and development coaching.
Experience working in a portfolio and highly‑matrixed organization.
Strong understanding of marketing principles and brand growth strategy.
Demonstrated acumen and passion for advancing Diversity & Inclusion initiatives.
What Makes You Unique
Leadership demonstrating a high EQ and cultural curiosity.
Global experience and/or experience working in different markets.
Beverage alcohol industry experience.
Experience working on Iconic brands.
Master's degree.
Competencies For Success
Planning & Strategic Thinking: Consider the needs of brands and markets and orient the organization to the greatest growth opportunities. Bring together inputs from internal stakeholders and external sources.
Curiosity: Personal passion for the Insights discipline and a constant curiosity to know more. Consider how to evolve the role of insights and drive a culture of optimization and test‑and‑learn across brands and markets.
Creativity & Rigor: Develop and deliver a compelling value proposition for insights, backed by rigorous evidence‑based solutions to key business challenges.
Communication: Exceptional verbal and written communication style to engage all levels of management and international markets.
Collaborative: Influence non‑direct reports, building collaboration and trust to maximize impact.
People Management: Get the best from individuals and the team, show respect and passion for D&I, and advance the development and careers of team members.
Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Global Marketing Function: Marketing City: Louisville State: Kentucky Country: USA Req ID: JR‑00008941
#J-18808-Ljbffr
Embrace a dynamic work environment in Louisville, KY with a four‑day in‑office week (Monday‑Thursday) and the added perk of remote work every Friday.
Meaningful Work From Day One
Lead the Insights function for the Brown‑Forman Portfolio of Brands, actively shaping business‑critical strategies and playing a key role in the development and execution of strategic projects that advance the Global Insights Agenda and Marketing Imperatives, including but not limited to Global Portfolio Segmentation, Meaning Difference and Salience (MDF) Framework, Stage of Brand Development Model, Metrics That Matter (advanced analytics tying sales to marketing), and Insights Capabilities training.
Apply the Brown‑Forman Growth Framework to the development of Global Insights Portfolio projects, translating research data and external best practice into real insights and ultimately into action that builds the business.
Recommend and support deployment of strategies and tactics based on consumer learning/insights.
Actively lead a communication strategy that ensures relevant information reaches the appropriate decision‑makers in a timely fashion.
Partner across the Integrated Consumer Experiences (ICX) Center of Excellence, BLT, and Marketing Capabilities Teams to establish and implement consistent processes and frameworks that identify actionable insights that drive brand strategy and growth.
Serve as a Marketing Capability Champion, proactively collaborating with internal stakeholders to develop and implement new marketing capabilities and best practices within the Global Brands organization.
What You Bring To The Table
Undergraduate Degree with at least 12 years experience working client and/or agency side in an Insights organization.
Deep expertise in Brand Strategy, Marketing Science, and Market Research of all types (quant, qual, syndicated, foresight, etc.).
Strong technical and statistical skills and expertise in quantitative and qualitative research methodologies.
Experience working with key external agencies and suppliers (Insights, Creative, Media, etc.).
Experience developing, leading, and managing a team.
Proven ability to give clear feedback and development coaching.
Experience working in a portfolio and highly‑matrixed organization.
Strong understanding of marketing principles and brand growth strategy.
Demonstrated acumen and passion for advancing Diversity & Inclusion initiatives.
What Makes You Unique
Leadership demonstrating a high EQ and cultural curiosity.
Global experience and/or experience working in different markets.
Beverage alcohol industry experience.
Experience working on Iconic brands.
Master's degree.
Competencies For Success
Planning & Strategic Thinking: Consider the needs of brands and markets and orient the organization to the greatest growth opportunities. Bring together inputs from internal stakeholders and external sources.
Curiosity: Personal passion for the Insights discipline and a constant curiosity to know more. Consider how to evolve the role of insights and drive a culture of optimization and test‑and‑learn across brands and markets.
Creativity & Rigor: Develop and deliver a compelling value proposition for insights, backed by rigorous evidence‑based solutions to key business challenges.
Communication: Exceptional verbal and written communication style to engage all levels of management and international markets.
Collaborative: Influence non‑direct reports, building collaboration and trust to maximize impact.
People Management: Get the best from individuals and the team, show respect and passion for D&I, and advance the development and careers of team members.
Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Global Marketing Function: Marketing City: Louisville State: Kentucky Country: USA Req ID: JR‑00008941
#J-18808-Ljbffr