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Local Hero

Director, SMB Sales

Local Hero, Boulder, Colorado, United States, 80301

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Director, SMB Sales

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Local Hero

This range is provided by Local Hero. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $110,000.00/yr - $120,000.00/yr

Additional compensation types

Annual Bonus

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Local Hero is seeking a hands‑on, growth‑focused

Sales Director

to lead our SMB sales practice. This role combines leadership, coaching, and accountability to drive cold‑to‑close sales and subscription revenue through our franchise and agent markets.

While you’ll occasionally join sales calls yourself, your primary mission is to develop the team, refine processes, and ensure quota attainment through structure, enablement, and execution.

Local Hero is a MAAP – Marketing as a Platform – technology company that blends local digital media, dynamic ad creation, self‑serve technology, and full‑service value to create custom campaigns and increase consumer traffic for national brands and local franchisees.

This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in:

Colorado

Florida

Illinois

Kansas

Michigan

Missouri

New Hampshire

New York

North Carolina

Ohio

Pennsylvania

Texas

Utah

Virginia

Wyoming

Washington DC

Puerto Rico

*Relocation assistance is not provided. Please do not apply if you do not reside in one of the above locations.

If you’re a natural coach who thrives on building repeatable success, we want to meet you!

A Day in the Life

Provide hands‑on coaching and guidance to motivate and steer a growing sales team

Support daily sales activity across inbound and outbound channels — ensuring consistent messaging, qualification, and follow‑up standards

Review and report sales metrics (pipeline, conversion rates, ACV, cycle time, win/loss) consistently to leadership

Own forecasting and pipeline accuracy in HubSpot

Partner closely with Marketing and Customer Success to align lead flow, nurture strategies, and customer retention handoffs

Develop playbooks and training plans to continuously improve team performance and onboarding efficiency

Occasionally run or join client sales calls — modeling best practices for discovery, demoing, and closing

Optimize systems and workflows for efficiency, visibility, and scalability

Drive accountability for activity, quality, and results across your team

Here’s What You Need to Get Our Attention

Bachelor’s degree or equivalent work experience

6+ years in B2B or SaaS sales, with at least 3 years of sales leadership experience

Proven record of building, coaching, and retaining successful sales teams

Deep familiarity with SMB, franchise, or multi‑location sales environments especially in insurance or restaurant verticals

Proficiency in HubSpot CRM (reporting, forecasting, and pipeline management)

Strong communication and presentation skills — you lead from the front

Highly organized and data‑driven, with the ability to identify and remove roadblocks for your team

Here’s What Will Make Us Call You for Sure

You’ve built or scaled a high‑velocity SMB sales motion (ideally franchise or channel‑based)

You’re a coach at heart — you measure success by your team’s growth, not just your own deals

You know how to balance KPIs with morale and motivation

You thrive in dynamic, fast‑growth environments and aren’t afraid to iterate

You’re proactive, confident, and deeply collaborative

You can toggle seamlessly between strategy, execution, and enablement

And if we haven’t convinced you yet, here’s why you’ll want to be part of our team:

Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office

Time off is as important as hard work! Salaried employees are on a Flex PTO plan

Generous holidays including a reduced schedule between Christmas and New Year’s

We make sure our team is well cared for with strong health plans – We even cover our employees' dental and vision premiums

Access to Flexible Spending Accounts Plan

Matching traditional and Roth 401k

Employee Assistance Program

Supplemental tenure‑based leave: self‑care and family first

Life Insurance

Legal Assistance plan

Pet Insurance discount through the ASPCA

A killer culture with team members who have your back!

In‑person and virtual connection points for culture building and team members who have your back!

Compensation $110,000–$120,000 base DOE + bonus

Come as you are: Your gender, your gods, your skin tone, and who you love don’t make a difference here. We’re all about building a team where talent shines and uniqueness is respected. At Local Hero we hire based on smarts, skills, experience, and potential—nothing else. Whoever you are and wherever you come from, if you’re great at what you do, we want to hear from you!

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Advertising, Sales, and Management

Industries Advertising Services

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