Otsuka Pharmaceutical Companies (U.S.)
Senior Director, Brand Lead, Neuroscience
Otsuka Pharmaceutical Companies (U.S.), Princeton, New Jersey, us, 08543
Senior Director, Brand Lead, Neuroscience
Join Otsuka Pharmaceutical Companies (U.S.) as Senior Director, Brand Lead, Neuroscience.
Position Summary The Senior Director, Brand Lead, Neuroscience is responsible for leading commercial strategy, brand positioning, launch readiness planning, and execution within schizophrenia and other psychiatric disorders, ensuring successful launch and sustained market growth. The role drives HCP and consumer marketing strategies, optimizes engagement and adoption through omnichannel execution, market development, and field force enablement, and steers the global Lifecycle Management plan across multiple potential psychiatric disorders. The Senior Director will lead a cross‑functional team, work closely with market access, sales, medical affairs, regulatory, and commercial excellence, and hold financial responsibility for the product P&L.
Key Responsibilities
Launch & Brand Strategy Development: Lead commercial launch strategy, ensuring successful brand positioning, HCP engagement, and market activation.
HCP Marketing Leadership: Develop and oversee HCP engagement strategies, including non‑personal promotion (NPP), speaker programs, congresses, and KOL partnerships.
Consumer Marketing: Drive consumer engagement initiatives, ensuring effective education and activation efforts that align with market needs and patient journeys.
Omnichannel & Digital Strategy: Lead omnichannel marketing efforts and personalized engagement content, integrating digital, personal, and non‑personal promotional approaches to maximize reach.
Market Insights & Competitive Analysis: Utilize market research, analytics, and competitive intelligence to refine marketing strategies.
Sales Enablement: Develop messaging, promotional materials, segmentation, and field guidance to support the salesforce in driving HCP engagement and adoption.
Market Access: Partner with market access teams to ensure payer engagement, reimbursement strategy alignment, channel strategy, and patient support solutions.
Cross‑Functional Leadership: Collaborate closely with medical, regulatory, commercial operations, and finance teams.
Performance Measurement & Optimization: Define and track KPIs to assess brand performance and optimize investments.
Financial Management: Oversee development of net sales and demand forecasts along with overall launch P&L.
Budget & Resource Management: Oversee marketing budgets and resource allocation, ensuring efficiency and ROI optimization.
Team Leadership & Development: Lead and mentor a team of HCP and consumer franchise brand marketers.
Qualifications & Key Competencies
Bachelor’s degree in business, Marketing, or a related field; MBA preferred.
10+ years of pharmaceutical marketing experience, with a focus on CNS, Psychiatry.
Proven experience leading a pharmaceutical product launch, preferably in CNS.
Experience in both HCP and consumer marketing; integrated brand strategy.
Experience in market access, sales, and/or commercial operations preferred.
Omnichannel expertise, including digital engagement, NPP, field force integration.
Strong cross‑functional collaboration skills.
Financial acumen, managing P&L, budgeting, ROI analysis.
Excellent leadership and team development skills.
Strong analytical and strategic thinking skills.
Experience working in a matrixed environment, managing multiple priorities and aligning teams.
Competencies
Accountability for Results:
Focus on key strategic objectives, accountability for high performance, active role in leading change.
Strategic Thinking & Problem Solving:
Consider long‑term impact to customers, patients, employees, business.
Patient & Customer Centricity:
Focus ongoing on the needs of customers and key stakeholders.
Impactful Communication:
Communicate with logic, clarity, respect; influence at all levels.
Respectful Collaboration:
Seek and value perspectives, pursue diverse partnerships.
Empowered Development:
Actively support professional development.
Compensation Minimum $225,490.00 – Maximum $337,180.00, plus incentive opportunity. The pay range represents typical starting pay for individuals hired in this role in the United States. Actual pay may vary based on experience, skills, and internal comparison.
Application Deadline The position will remain open for a minimum of 5 business days.
Company Benefits Comprehensive medical, dental, vision, prescription drug coverage; company‑provided basic life, accidental death & dismemberment, short‑term and long‑term disability insurance; tuition reimbursement, student loan assistance; generous 401(k) match; flexible time off, paid holidays, and other company‑provided benefits.
Disclaimer This job description is intended to describe the general nature and level of the work performed. It does not include every duty. Otsuka reserves the right to amend responsibilities as necessary.
EEO Statement Otsuka is an equal‑opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
Job Recruiting Fraud Scams Otsuka takes security and protection of your personal information very seriously. Please be aware individuals may falsely present themselves as our employees or representatives to obtain personal information or money. We never ask for financial information or payment during the application process. If you are asked to pay or receive money for equipment, or are prompted to download a third‑party application, this is a fraud. Verify legitimate opportunities only through Otsuka’s official career website:
https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External . If you suspect fraud, contact Otsuka’s call center at 800‑363‑5670 or FBI at https://www.ic3.gov.
Additional Information Seniority level: Director
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Pharmaceutical Manufacturing
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Position Summary The Senior Director, Brand Lead, Neuroscience is responsible for leading commercial strategy, brand positioning, launch readiness planning, and execution within schizophrenia and other psychiatric disorders, ensuring successful launch and sustained market growth. The role drives HCP and consumer marketing strategies, optimizes engagement and adoption through omnichannel execution, market development, and field force enablement, and steers the global Lifecycle Management plan across multiple potential psychiatric disorders. The Senior Director will lead a cross‑functional team, work closely with market access, sales, medical affairs, regulatory, and commercial excellence, and hold financial responsibility for the product P&L.
Key Responsibilities
Launch & Brand Strategy Development: Lead commercial launch strategy, ensuring successful brand positioning, HCP engagement, and market activation.
HCP Marketing Leadership: Develop and oversee HCP engagement strategies, including non‑personal promotion (NPP), speaker programs, congresses, and KOL partnerships.
Consumer Marketing: Drive consumer engagement initiatives, ensuring effective education and activation efforts that align with market needs and patient journeys.
Omnichannel & Digital Strategy: Lead omnichannel marketing efforts and personalized engagement content, integrating digital, personal, and non‑personal promotional approaches to maximize reach.
Market Insights & Competitive Analysis: Utilize market research, analytics, and competitive intelligence to refine marketing strategies.
Sales Enablement: Develop messaging, promotional materials, segmentation, and field guidance to support the salesforce in driving HCP engagement and adoption.
Market Access: Partner with market access teams to ensure payer engagement, reimbursement strategy alignment, channel strategy, and patient support solutions.
Cross‑Functional Leadership: Collaborate closely with medical, regulatory, commercial operations, and finance teams.
Performance Measurement & Optimization: Define and track KPIs to assess brand performance and optimize investments.
Financial Management: Oversee development of net sales and demand forecasts along with overall launch P&L.
Budget & Resource Management: Oversee marketing budgets and resource allocation, ensuring efficiency and ROI optimization.
Team Leadership & Development: Lead and mentor a team of HCP and consumer franchise brand marketers.
Qualifications & Key Competencies
Bachelor’s degree in business, Marketing, or a related field; MBA preferred.
10+ years of pharmaceutical marketing experience, with a focus on CNS, Psychiatry.
Proven experience leading a pharmaceutical product launch, preferably in CNS.
Experience in both HCP and consumer marketing; integrated brand strategy.
Experience in market access, sales, and/or commercial operations preferred.
Omnichannel expertise, including digital engagement, NPP, field force integration.
Strong cross‑functional collaboration skills.
Financial acumen, managing P&L, budgeting, ROI analysis.
Excellent leadership and team development skills.
Strong analytical and strategic thinking skills.
Experience working in a matrixed environment, managing multiple priorities and aligning teams.
Competencies
Accountability for Results:
Focus on key strategic objectives, accountability for high performance, active role in leading change.
Strategic Thinking & Problem Solving:
Consider long‑term impact to customers, patients, employees, business.
Patient & Customer Centricity:
Focus ongoing on the needs of customers and key stakeholders.
Impactful Communication:
Communicate with logic, clarity, respect; influence at all levels.
Respectful Collaboration:
Seek and value perspectives, pursue diverse partnerships.
Empowered Development:
Actively support professional development.
Compensation Minimum $225,490.00 – Maximum $337,180.00, plus incentive opportunity. The pay range represents typical starting pay for individuals hired in this role in the United States. Actual pay may vary based on experience, skills, and internal comparison.
Application Deadline The position will remain open for a minimum of 5 business days.
Company Benefits Comprehensive medical, dental, vision, prescription drug coverage; company‑provided basic life, accidental death & dismemberment, short‑term and long‑term disability insurance; tuition reimbursement, student loan assistance; generous 401(k) match; flexible time off, paid holidays, and other company‑provided benefits.
Disclaimer This job description is intended to describe the general nature and level of the work performed. It does not include every duty. Otsuka reserves the right to amend responsibilities as necessary.
EEO Statement Otsuka is an equal‑opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
Job Recruiting Fraud Scams Otsuka takes security and protection of your personal information very seriously. Please be aware individuals may falsely present themselves as our employees or representatives to obtain personal information or money. We never ask for financial information or payment during the application process. If you are asked to pay or receive money for equipment, or are prompted to download a third‑party application, this is a fraud. Verify legitimate opportunities only through Otsuka’s official career website:
https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External . If you suspect fraud, contact Otsuka’s call center at 800‑363‑5670 or FBI at https://www.ic3.gov.
Additional Information Seniority level: Director
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Pharmaceutical Manufacturing
#J-18808-Ljbffr