Alta Toro
Director of Sales – K5 Hospitality:
K5 Hospitality is seeking a dynamic and experienced Director of Sales to lead group dining, private events, buyouts, catering, and special promotions across all of our restaurant locations. This senior leadership role requires a strategic thinker with strong business development skills, exceptional event sales expertise, and the ability to inspire and manage a high‑performing team.
Key Responsibilities:
Strategic Sales Leadership:
Develop and execute a comprehensive sales strategy for all restaurant locations. Identify and target key market segments (corporate, social, wedding, convention, and travel industry). Set annual revenue goals and track performance against budget. Create and manage sales incentive programs to drive results. Analyze competitor activity and market trends to adjust strategy accordingly.
Business Development:
Build and maintain relationships with corporate clients, event planners, concierges, convention bureaus, and hotel partners. Prospect and secure new business through cold calls, networking, site visits, and industry events. Leverage partnerships with cultural institutions, tourism boards, and influencers to grow group and event sales. Represent the brand at tradeshows, mixers, and hospitality associations.
Event Sales & Planning:
Oversee the entire sales‑to‑execution process, including proposals, contract negotiation, menu and beverage planning, and event coordination. Ensure BEOs (Banquet Event Orders) are accurate, timely, and communicated across departments. Maintain profitability standards through strategic pricing, upselling, and cost monitoring.
Team Management:
Recruit, train, and manage the sales and events team (managers, coordinators, assistants). Set clear KPIs, provide coaching, and conduct performance reviews. Foster collaboration between sales, culinary, and operations teams. Train staff on upselling and guest experience best practices.
Brand Representation & Marketing Collaboration:
Partner with marketing on event‑focused campaigns, seasonal packages, and promotional materials. Ensure proposals, contracts, and collateral reflect brand luxury and service standards. Collaborate on social media and marketing features for high‑profile events.
Revenue & Reporting:
Generate weekly, monthly, and quarterly sales and pacing reports. Track conversion rates from inquiry to booking and repeat business. Manage CRM and event software for pipeline accuracy. Oversee deposit collection and ensure contract compliance.
Guest Experience & Quality Control:
Serve as the point of contact for VIP and high‑value clients. Attend key events to ensure flawless execution. Address client concerns quickly and professionally. Gather post‑event feedback to improve offerings.
Cross‑Location Coordination:
Standardize event procedures across all locations for consistency. Coordinate multi‑venue buyouts and cross‑promotions. Share best practices among properties.
KPIs / Success Metrics:
Year‑over‑year revenue growth in events and group sales. Conversion rate from inquiries to confirmed bookings. Client satisfaction and repeat business rates. Average check size and upsell performance. Event profitability margins. Team retention and performance scores.
Qualifications:
Minimum 7+ years of hospitality sales experience, with at least 3 years in a leadership role.
Proven track record in group dining, private events, or catering sales.
Strong leadership, negotiation, and communication skills.
Deep understanding of hospitality operations and event management.
Experience with Tripleseat and event management software.
Strong network in the corporate, social, and hospitality markets is a plus.
What We Offer:
Competitive
base salary + commission structure
with the potential to earn
six figures .
Comprehensive health and wellness benefits, including
Medical, Dental, and Vision
coverage.
Opportunities for professional growth and advancement within the company.
Paid Time Off : 2 weeks’ vacation, 5 sick days, and 5 paid holidays annually.
Potential for
sweat equity/partnership
within the company.
Dining allowance to enjoy experiences at any of our three restaurant locations.
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Key Responsibilities:
Strategic Sales Leadership:
Develop and execute a comprehensive sales strategy for all restaurant locations. Identify and target key market segments (corporate, social, wedding, convention, and travel industry). Set annual revenue goals and track performance against budget. Create and manage sales incentive programs to drive results. Analyze competitor activity and market trends to adjust strategy accordingly.
Business Development:
Build and maintain relationships with corporate clients, event planners, concierges, convention bureaus, and hotel partners. Prospect and secure new business through cold calls, networking, site visits, and industry events. Leverage partnerships with cultural institutions, tourism boards, and influencers to grow group and event sales. Represent the brand at tradeshows, mixers, and hospitality associations.
Event Sales & Planning:
Oversee the entire sales‑to‑execution process, including proposals, contract negotiation, menu and beverage planning, and event coordination. Ensure BEOs (Banquet Event Orders) are accurate, timely, and communicated across departments. Maintain profitability standards through strategic pricing, upselling, and cost monitoring.
Team Management:
Recruit, train, and manage the sales and events team (managers, coordinators, assistants). Set clear KPIs, provide coaching, and conduct performance reviews. Foster collaboration between sales, culinary, and operations teams. Train staff on upselling and guest experience best practices.
Brand Representation & Marketing Collaboration:
Partner with marketing on event‑focused campaigns, seasonal packages, and promotional materials. Ensure proposals, contracts, and collateral reflect brand luxury and service standards. Collaborate on social media and marketing features for high‑profile events.
Revenue & Reporting:
Generate weekly, monthly, and quarterly sales and pacing reports. Track conversion rates from inquiry to booking and repeat business. Manage CRM and event software for pipeline accuracy. Oversee deposit collection and ensure contract compliance.
Guest Experience & Quality Control:
Serve as the point of contact for VIP and high‑value clients. Attend key events to ensure flawless execution. Address client concerns quickly and professionally. Gather post‑event feedback to improve offerings.
Cross‑Location Coordination:
Standardize event procedures across all locations for consistency. Coordinate multi‑venue buyouts and cross‑promotions. Share best practices among properties.
KPIs / Success Metrics:
Year‑over‑year revenue growth in events and group sales. Conversion rate from inquiries to confirmed bookings. Client satisfaction and repeat business rates. Average check size and upsell performance. Event profitability margins. Team retention and performance scores.
Qualifications:
Minimum 7+ years of hospitality sales experience, with at least 3 years in a leadership role.
Proven track record in group dining, private events, or catering sales.
Strong leadership, negotiation, and communication skills.
Deep understanding of hospitality operations and event management.
Experience with Tripleseat and event management software.
Strong network in the corporate, social, and hospitality markets is a plus.
What We Offer:
Competitive
base salary + commission structure
with the potential to earn
six figures .
Comprehensive health and wellness benefits, including
Medical, Dental, and Vision
coverage.
Opportunities for professional growth and advancement within the company.
Paid Time Off : 2 weeks’ vacation, 5 sick days, and 5 paid holidays annually.
Potential for
sweat equity/partnership
within the company.
Dining allowance to enjoy experiences at any of our three restaurant locations.
#J-18808-Ljbffr