Jobgether
We are looking for a Director of CRM & Retention to lead customer lifecycle marketing and retention programs across multiple channels in Washington.
Accountabilities
Lead the planning, execution, and optimization of multi‑channel CRM campaigns, including email, SMS, push notifications, and subscription touchpoints.
Design and implement a comprehensive post‑purchase experience to increase customer retention and engagement.
Manage and optimize CRM platforms, tools, and technology stacks to support scalable and efficient operations.
Develop and implement customer segmentation strategies for personalized marketing interventions.
Conduct testing, analysis, and reporting to continuously improve CRM effectiveness and business outcomes.
Collaborate with cross‑functional teams to ensure alignment with brand and marketing goals.
Oversee the Email Marketing Specialist and ensure team execution aligns with strategic objectives.
Requirements
7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC environment.
Proven success managing multi‑channel CRM campaigns, including email, SMS, and subscription touchpoints.
Strong technical knowledge of CRM platforms, ESPs, and customer segmentation strategies.
Proficiency with Klaviyo and experience working with Shopify‑based brands.
Exceptional analytical skills and experience using data to optimize retention strategies.
Ability to thrive in a fast‑paced, dynamic environment with a hands‑on, operator mindset.
Strong collaboration and communication skills across international and cross‑functional teams.
Experience in fast‑moving consumer packaged goods (CPG) is a plus.
Benefits
Competitive annual base salary: $155,000 – $175,000 USD, plus potential discretionary bonus.
Comprehensive health, dental, and vision benefits.
Generous paid time off and holidays, including paid parental leave.
Short‑term and long‑term disability coverage.
401(k) plan with employer match.
Flexible working options and remote‑first environment.
ClassPass membership and team events.
Product discounts and professional development opportunities.
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Accountabilities
Lead the planning, execution, and optimization of multi‑channel CRM campaigns, including email, SMS, push notifications, and subscription touchpoints.
Design and implement a comprehensive post‑purchase experience to increase customer retention and engagement.
Manage and optimize CRM platforms, tools, and technology stacks to support scalable and efficient operations.
Develop and implement customer segmentation strategies for personalized marketing interventions.
Conduct testing, analysis, and reporting to continuously improve CRM effectiveness and business outcomes.
Collaborate with cross‑functional teams to ensure alignment with brand and marketing goals.
Oversee the Email Marketing Specialist and ensure team execution aligns with strategic objectives.
Requirements
7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC environment.
Proven success managing multi‑channel CRM campaigns, including email, SMS, and subscription touchpoints.
Strong technical knowledge of CRM platforms, ESPs, and customer segmentation strategies.
Proficiency with Klaviyo and experience working with Shopify‑based brands.
Exceptional analytical skills and experience using data to optimize retention strategies.
Ability to thrive in a fast‑paced, dynamic environment with a hands‑on, operator mindset.
Strong collaboration and communication skills across international and cross‑functional teams.
Experience in fast‑moving consumer packaged goods (CPG) is a plus.
Benefits
Competitive annual base salary: $155,000 – $175,000 USD, plus potential discretionary bonus.
Comprehensive health, dental, and vision benefits.
Generous paid time off and holidays, including paid parental leave.
Short‑term and long‑term disability coverage.
401(k) plan with employer match.
Flexible working options and remote‑first environment.
ClassPass membership and team events.
Product discounts and professional development opportunities.
#J-18808-Ljbffr