Crexi
Marketing Director, Crexi Pro & Intelligence
Crexi, Los Angeles, California, United States, 90079
Marketing Director – Crexi
Crexi is a leading AI‑powered platform that transforms commercial real estate by providing real‑time data, market insights, and tools that accelerate dealmaking and maximize exposure.
The role is a strategic, cross‑functional position responsible for end‑to‑end marketing of Crexi Pro and Crexi Intelligence, driving acquisition, retention, and expansion across the subscription portfolio.
What You’ll Do:
Own the comprehensive marketing strategy for Crexi Pro and Crexi Intelligence, including narrative development, positioning, pricing input, and commercial priorities to drive revenue and market leadership.
Develop a portfolio‑level story that differentiates Pro and Intel while showcasing their combined value across listing workflows, prospecting, research, underwriting, and deal execution.
Spend time in the market—joining sales calls, interviewing customers, and reviewing usage data—to deeply understand segment needs and buyer behavior.
Build a market‑intelligence framework to monitor competitive moves, pricing trends, customer expectations, and emerging CRE workflows, turning insights into clear go‑to‑market decisions.
Partner with Product, Sales, and Finance to refine pricing, packaging, and tiering strategies aligned with personas, product maturity, and revenue goals.
Lead go‑to‑market strategy for new features, releases, and product enhancements, ensuring alignment with Product, Sales, CS, and RevOps.
Develop integrated, full‑funnel marketing programs that span thought leadership, solution guides, demos, webinars, sales enablement, and conversion programmes.
Collaborate with digital, lifecycle, and content teams to design multi‑channel campaigns that drive acquisition and improve marketing‑attributed pipeline.
Identify opportunities for cross‑sell and upsell and build targeted messaging that supports expansion across the customer base.
Partner with Marketing Ops to refine segmentation, target audiences, scoring models, and performance KPIs for continual optimization and ROI improvement.
Own the retention marketing strategy, partnering closely with Customer Success to reduce churn, increase product adoption, and improve user health.
Develop proactive education programs—guides, onboarding flows, webinars, best‑practice content—to ensure customers understand how to use Pro and Intel to support their workflows.
Analyze churn drivers, renewal behavior, and product usage patterns to inform messaging, campaigns, and product improvements.
Build programs that support expansion and renewal, ensuring users recognize the ongoing value of Crexi’s data, tools, and insights.
Shape thought‑leadership strategy, partnering with Content and Editorial teams to elevate insights around comps, valuations, underwriting workflows, and CRE intelligence trends.
Oversee creation of high‑impact assets—testimonials, case studies, webinars, videos, and data‑driven reports—to reinforce Crexi’s authority.
Equip sales teams with compelling narratives, competitive tools, and messaging frameworks that drive urgency and differentiation.
Collaborate with Sales Enablement to refine demos and talk tracks based on customer insights and market trends.
Work with Events to ensure conferences and trade shows generate qualified demand and support pipeline creation.
Lead and influence cross‑functional partners, fostering a culture of data‑driven decision‑making, collaboration, and commercial accountability.
Qualifications:
15+ years of B2B marketing experience, ideally in SaaS or marketplace platforms, with 3+ years in a senior leadership role.
Demonstrated success building GTM strategies, portfolio positioning, pricing/packaging frameworks, and demand‑generation programs.
Deep experience with subscription lifecycle marketing, customer retention, segmentation, and complex buyer journeys.
Proven ability to craft influential narratives and thought leadership that shape market perception.
Strong analytical mindset with experience connecting marketing activity to pipeline, conversion, retention, and revenue outcomes.
Exceptional communicator and collaborator, highly effective working with Sales, Product, CS, and Executive leadership.
Experience in commercial real estate, data platforms, research tools, or analytics is highly preferred.
Who You Are:
A proactive self‑starter comfortable owning a business segment and driving initiatives from idea to launch.
A marketing leader and “player‑coach” who can set direction while also rolling up sleeves to write copy, build campaigns, and dig into performance data.
A collaborative communicator who thrives in a fast‑paced environment and can influence without direct authority.
Highly organized, with strong project‑management skills and the ability to manage campaigns and deadlines simultaneously.
Curious, resourceful, and excited by the opportunity to help shape how a fast‑growing platform transforms commercial real estate.
Benefits:
Competitive base salary in the range of $170,000‑$260,000 for the Playa Vista, CA location.
Health, Dental, and Vision insurance.
Flexible team structure with opportunities for career progression.
Collaborative culture and numerous team activities.
Crexi is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Crexi will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
#J-18808-Ljbffr
The role is a strategic, cross‑functional position responsible for end‑to‑end marketing of Crexi Pro and Crexi Intelligence, driving acquisition, retention, and expansion across the subscription portfolio.
What You’ll Do:
Own the comprehensive marketing strategy for Crexi Pro and Crexi Intelligence, including narrative development, positioning, pricing input, and commercial priorities to drive revenue and market leadership.
Develop a portfolio‑level story that differentiates Pro and Intel while showcasing their combined value across listing workflows, prospecting, research, underwriting, and deal execution.
Spend time in the market—joining sales calls, interviewing customers, and reviewing usage data—to deeply understand segment needs and buyer behavior.
Build a market‑intelligence framework to monitor competitive moves, pricing trends, customer expectations, and emerging CRE workflows, turning insights into clear go‑to‑market decisions.
Partner with Product, Sales, and Finance to refine pricing, packaging, and tiering strategies aligned with personas, product maturity, and revenue goals.
Lead go‑to‑market strategy for new features, releases, and product enhancements, ensuring alignment with Product, Sales, CS, and RevOps.
Develop integrated, full‑funnel marketing programs that span thought leadership, solution guides, demos, webinars, sales enablement, and conversion programmes.
Collaborate with digital, lifecycle, and content teams to design multi‑channel campaigns that drive acquisition and improve marketing‑attributed pipeline.
Identify opportunities for cross‑sell and upsell and build targeted messaging that supports expansion across the customer base.
Partner with Marketing Ops to refine segmentation, target audiences, scoring models, and performance KPIs for continual optimization and ROI improvement.
Own the retention marketing strategy, partnering closely with Customer Success to reduce churn, increase product adoption, and improve user health.
Develop proactive education programs—guides, onboarding flows, webinars, best‑practice content—to ensure customers understand how to use Pro and Intel to support their workflows.
Analyze churn drivers, renewal behavior, and product usage patterns to inform messaging, campaigns, and product improvements.
Build programs that support expansion and renewal, ensuring users recognize the ongoing value of Crexi’s data, tools, and insights.
Shape thought‑leadership strategy, partnering with Content and Editorial teams to elevate insights around comps, valuations, underwriting workflows, and CRE intelligence trends.
Oversee creation of high‑impact assets—testimonials, case studies, webinars, videos, and data‑driven reports—to reinforce Crexi’s authority.
Equip sales teams with compelling narratives, competitive tools, and messaging frameworks that drive urgency and differentiation.
Collaborate with Sales Enablement to refine demos and talk tracks based on customer insights and market trends.
Work with Events to ensure conferences and trade shows generate qualified demand and support pipeline creation.
Lead and influence cross‑functional partners, fostering a culture of data‑driven decision‑making, collaboration, and commercial accountability.
Qualifications:
15+ years of B2B marketing experience, ideally in SaaS or marketplace platforms, with 3+ years in a senior leadership role.
Demonstrated success building GTM strategies, portfolio positioning, pricing/packaging frameworks, and demand‑generation programs.
Deep experience with subscription lifecycle marketing, customer retention, segmentation, and complex buyer journeys.
Proven ability to craft influential narratives and thought leadership that shape market perception.
Strong analytical mindset with experience connecting marketing activity to pipeline, conversion, retention, and revenue outcomes.
Exceptional communicator and collaborator, highly effective working with Sales, Product, CS, and Executive leadership.
Experience in commercial real estate, data platforms, research tools, or analytics is highly preferred.
Who You Are:
A proactive self‑starter comfortable owning a business segment and driving initiatives from idea to launch.
A marketing leader and “player‑coach” who can set direction while also rolling up sleeves to write copy, build campaigns, and dig into performance data.
A collaborative communicator who thrives in a fast‑paced environment and can influence without direct authority.
Highly organized, with strong project‑management skills and the ability to manage campaigns and deadlines simultaneously.
Curious, resourceful, and excited by the opportunity to help shape how a fast‑growing platform transforms commercial real estate.
Benefits:
Competitive base salary in the range of $170,000‑$260,000 for the Playa Vista, CA location.
Health, Dental, and Vision insurance.
Flexible team structure with opportunities for career progression.
Collaborative culture and numerous team activities.
Crexi is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Crexi will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
#J-18808-Ljbffr