National MS Society
Manager, Regional Marketing & Communications (West)
National MS Society, Seattle, Washington, us, 98127
Manager, Regional Marketing & Communications (West)
The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting‑edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.
Job Summary The Manager, Regional Marketing & Communications is responsible for implementing regional marketing and communications initiatives that support the National MS Society’s mission, revenue generation, and community engagement goals within a defined geographic area. Reporting to the Director, this role translates national strategy into effective, localized campaigns across owned (e.g., digital, events) and earned (e.g., news media) channels. The position serves as the marketing lead for the assigned region, collaborating with local staff and cross‑functional teams to execute campaigns, promote events, manage media relations, and ensure consistent messaging aligned with the Society’s priorities.
Main Responsibilities Campaign Planning and Implementation
Lead the planning and implementation of regionally‑tailored integrated marketing communication (IMC) plans that include omnichannel (digital, social, email, PR) dissemination tactics and align with strategic guidance provided by the Director.
Partner with Development and Program teams to support fundraising events, awareness campaigns, and mission‑driven storytelling efforts.
Content Customization & Brand Management
Support the local tailoring of national messaging and content to ensure resonance with regional audiences.
Oversee the production of regional marketing and communication materials, ensuring all content reflects the organization’s voice, branding, and messaging guidelines.
Provide guidance and support to regional chapters in maintaining brand compliance and consistency.
Project Management & Tactical Planning
Manage multiple marketing projects simultaneously, ensuring all deliverables are completed on time, on budget, and to a high standard of quality.
Provide the Director with project updates, performance reports, and recommendations based on campaign results and local insights.
Ensure all work aligns with broader functional objectives, KPIs, and timelines as defined by the Director.
Media Relations & Community Engagement
Serve as the point of contact for regional media outreach, securing earned media coverage and managing local press opportunities.
Build and maintain relationships with local media outlets, community partners, sponsors, and event stakeholders to expand the Society’s regional presence.
Support promotion of key events and campaigns through grassroots outreach, media, and partnerships.
Performance Tracking & Reporting
Regularly monitor campaign and project performance using established KPIs and provide timely reports to the Director that highlight outcomes, insights, and recommendations for optimization.
Identify and communicate challenges and opportunities that arise during implementation to help inform and enhance future planning.
Cross‑Functional Collaboration
Collaborate with staff across departments—including Development, Programs, and National Marketing—to ensure integrated campaign delivery and constituent engagement.
Coordinate with regional vendors, volunteers, or freelance contributors as needed to support campaign planning and implementation.
Support the coordination of MarComm “Office Hour” meetings and facilitate training, as needed.
What We're Looking For
5+ years in a management or related role.
Ability to lead, motivate, and manage teams effectively, delegate tasks, and foster collaboration.
Ability to analyze data, identify challenges, and develop effective solutions.
Excellent written and verbal communication skills to effectively convey information and ideas to stakeholders at all levels.
Flexibility to respond to changes in the industry and environment.
Location Requirement This is a region‑based role supporting our West Region, requiring up to 25% travel for events, training, regional meetings, and organizational gatherings. The role offers flexibility in work location, but to be considered a candidate, the applicant must reside within the region or have plans to relocate to ensure strong local engagement and accessibility. Preferred West states: California, Idaho, Montana, Oregon, Washington, Wyoming.
Compensation | Benefits The estimated hiring compensation range is $70,000–$80,000. Final offers will be based on the candidate’s geographic location, career experience, and other factors. The Society offers a comprehensive benefits package that includes paid time off, paid holidays, 401(k) with match, commuter benefits, medical, dental, vision, flex spends, life insurance, disability coverage, Spring Health membership, and additional voluntary benefits.
Application Instructions To apply: upload your resume (and optional cover letter) in the Resume/CV document upload section at the bottom of the My Experience page. You will not be able to modify your application after submission. For support, consult the FAQ & Contact Us page.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries: Non‑profit Organizations
Referrals increase your chances of interviewing at National MS Society by 2x.
The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work. We need you and your unique talents and perspectives to help us write the last chapter on MS.
#J-18808-Ljbffr
Job Summary The Manager, Regional Marketing & Communications is responsible for implementing regional marketing and communications initiatives that support the National MS Society’s mission, revenue generation, and community engagement goals within a defined geographic area. Reporting to the Director, this role translates national strategy into effective, localized campaigns across owned (e.g., digital, events) and earned (e.g., news media) channels. The position serves as the marketing lead for the assigned region, collaborating with local staff and cross‑functional teams to execute campaigns, promote events, manage media relations, and ensure consistent messaging aligned with the Society’s priorities.
Main Responsibilities Campaign Planning and Implementation
Lead the planning and implementation of regionally‑tailored integrated marketing communication (IMC) plans that include omnichannel (digital, social, email, PR) dissemination tactics and align with strategic guidance provided by the Director.
Partner with Development and Program teams to support fundraising events, awareness campaigns, and mission‑driven storytelling efforts.
Content Customization & Brand Management
Support the local tailoring of national messaging and content to ensure resonance with regional audiences.
Oversee the production of regional marketing and communication materials, ensuring all content reflects the organization’s voice, branding, and messaging guidelines.
Provide guidance and support to regional chapters in maintaining brand compliance and consistency.
Project Management & Tactical Planning
Manage multiple marketing projects simultaneously, ensuring all deliverables are completed on time, on budget, and to a high standard of quality.
Provide the Director with project updates, performance reports, and recommendations based on campaign results and local insights.
Ensure all work aligns with broader functional objectives, KPIs, and timelines as defined by the Director.
Media Relations & Community Engagement
Serve as the point of contact for regional media outreach, securing earned media coverage and managing local press opportunities.
Build and maintain relationships with local media outlets, community partners, sponsors, and event stakeholders to expand the Society’s regional presence.
Support promotion of key events and campaigns through grassroots outreach, media, and partnerships.
Performance Tracking & Reporting
Regularly monitor campaign and project performance using established KPIs and provide timely reports to the Director that highlight outcomes, insights, and recommendations for optimization.
Identify and communicate challenges and opportunities that arise during implementation to help inform and enhance future planning.
Cross‑Functional Collaboration
Collaborate with staff across departments—including Development, Programs, and National Marketing—to ensure integrated campaign delivery and constituent engagement.
Coordinate with regional vendors, volunteers, or freelance contributors as needed to support campaign planning and implementation.
Support the coordination of MarComm “Office Hour” meetings and facilitate training, as needed.
What We're Looking For
5+ years in a management or related role.
Ability to lead, motivate, and manage teams effectively, delegate tasks, and foster collaboration.
Ability to analyze data, identify challenges, and develop effective solutions.
Excellent written and verbal communication skills to effectively convey information and ideas to stakeholders at all levels.
Flexibility to respond to changes in the industry and environment.
Location Requirement This is a region‑based role supporting our West Region, requiring up to 25% travel for events, training, regional meetings, and organizational gatherings. The role offers flexibility in work location, but to be considered a candidate, the applicant must reside within the region or have plans to relocate to ensure strong local engagement and accessibility. Preferred West states: California, Idaho, Montana, Oregon, Washington, Wyoming.
Compensation | Benefits The estimated hiring compensation range is $70,000–$80,000. Final offers will be based on the candidate’s geographic location, career experience, and other factors. The Society offers a comprehensive benefits package that includes paid time off, paid holidays, 401(k) with match, commuter benefits, medical, dental, vision, flex spends, life insurance, disability coverage, Spring Health membership, and additional voluntary benefits.
Application Instructions To apply: upload your resume (and optional cover letter) in the Resume/CV document upload section at the bottom of the My Experience page. You will not be able to modify your application after submission. For support, consult the FAQ & Contact Us page.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries: Non‑profit Organizations
Referrals increase your chances of interviewing at National MS Society by 2x.
The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work. We need you and your unique talents and perspectives to help us write the last chapter on MS.
#J-18808-Ljbffr