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Cypress HCM

Marketing Development Representative

Cypress HCM, San Jose, California, United States, 95199

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Location:

Hybrid – 3 days in office (Monday, Tuesday, Thursday) – San Jose, CA

As part of the Accountant Growth Marketing team, you will help close immediate execution gaps created by resourcing constraints—supporting field event recruitment, ABM target account research and enablement, and driving cross‑functional follow‑through on MQL analytics and ops troubleshooting. The right specialist is organized, data‑curious, and proactive—someone who thrives in collaborative problem solving, keeps complex workstreams moving, and communicates crisp updates that build confidence across Sales, Marketing, and Ops.

Responsibilities

Field Event Recruitment

Own recruitment execution for priority events—partnering with Sales, Field Events leadership, and Marketing to fill target audience profiles and drive qualified registrations and confirmed attendees.

Leverage Outreach to make calls and send emails to targeted recruitment lists, following the agreed upon process.

Performance monitoring and risk management—Track and report the recruitment funnel (invitations, registrations, confirmations, show rate), flag risks early, and recommend optimizations to increase attendance.

ABM Target Account Research and Enablement

Collaborate closely with ABM stakeholders to align outreach strategies and share insights.

Continuously analyze account data to identify opportunities for deeper engagement and program optimization.

Monitor Target Account Engagement

Engagement trends across approximately target accounts spanning three distinct ABM plays; surface insights and recommend next action to accelerate engagement and pipeline growth.

Draft email copy or call scripts to support recommendations for Sales owners; execute tailored outreach when needed.

Support list hygiene and imports to keep target account and contact data accurate for regular ABM programs.

MQL Analysis and Ops Troubleshooting

Partner closely with the hiring manager to monitor MQL performance trends and resolve routing issues; drive cross‑functional resolution work to closure while keeping the hiring manager informed.

Qualifications

2‑4 years of experience in growth marketing, sales development/BDR, or a related field.

Experience with Salesforce, Outreach, and 6sense.

Experience with event recruitment, ABM, or account engagement strategies.

Strong project management, organization, and time‑management skills.

Excellent communication and relationship‑building abilities.

A data‑driven mindset with the ability to analyze trends and adapt strategies.

Pay Rate:

$40‑$45/hour

Seniority level:

Associate

Employment type:

Contract

Job function:

Business Development and Marketing

Industries:

Software Development and Financial Services

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