TikTok
Responsibilities
About the Team: The Ads Platform team is responsible for partnering very closely with the Ads SMB business teams and empowering every SMB to launch and scale successful ad campaigns through SMB optimized intelligent automations and seamless experiences. We want to make TikTok Ads Manager the launchpad and business partner for SMBs - where intelligent systems and elegant interfaces enable businesses to discover, reach, engage, and grow their customers.
Partner closely with the SMB teams and co‑own key business metrics for the SMB vertical.
SMB Product Experience Ownership: Oversee the definition and prioritization of end‑to‑end product experiences for SMBs —from acquisition, onboarding, retention, to growth—ensuring solutions address their unique pain points (e.g., resource constraints, simplified operation needs).
Champion innovative, high‑impact features that boost SMB advertiser success; balance short‑term user needs with long‑term scalability of the product ecosystem.
Cohesive UX and platform capabilities: Design cohesive UX for SMBs based on a deep understanding of SMB advertiser needs and building scalable, reusable solutions from a platform perspective.
Cross‑Functional & Global Collaboration: Partner with Engineering, Sales, Marketing, Design, and Data teams to align on roadmap priorities, resolve trade‑off decisions, and execute launch plans.
Navigate complex stakeholder dynamics to remove obstacles and drive timely delivery of key initiatives.
Strategic Partnerships & Ecosystem Scaling: Build a deep understanding of SMB customer segments and personas leveraging user research, behavioral analytics, and market trends to uncover actionable insights.
Establish a culture of data‑driven iteration within the team: set up processes to track product performance, analyze gaps, and drive continuous improvement of SMB solutions.
Experience and excitement with using AI to build better products as well as optimize your own and your team's workflows (e.g., Prototyping, DS analysis).
Qualifications Minimum Qualifications
Bachelor’s degree in Business, Computer Science, Marketing, or a related field; Master’s degree is a plus.
3+ years of product management experience shipping scalable advertiser facing solutions.
Proven track record of leading end‑to‑end product cycles integrating customer feedback into requirements, and driving measurable business outcomes.
Demonstrated ability to own and deliver on strategic priorities, especially fast‑paced, ambiguous environments.
Preferred Qualifications
Deep expertise in the digital advertising or marketing technology, with a focus on SMB advertiser needs and challenges.
Experience leading products in one or more of: self‑serve onboarding, UX redesigns of high usage surfaces, Growth and Funnel optimization, Customer lifecycle management, Recommendations, AI assistant, AI outreach.
Ability to go deep into complex product workflows, simplify them, sketch and prototype improvements and inspire stakeholders around your vision.
Strong strategic thinking and analytical skills: ability to translate complex data into actionable strategies and communicate insights to senior leadership.
Proven experience influencing and collaborating with key stakeholders; ability to drive alignment across diverse cultural and business contexts.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $149,040 - $311,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; 3. Exercising sound judgment.
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Partner closely with the SMB teams and co‑own key business metrics for the SMB vertical.
SMB Product Experience Ownership: Oversee the definition and prioritization of end‑to‑end product experiences for SMBs —from acquisition, onboarding, retention, to growth—ensuring solutions address their unique pain points (e.g., resource constraints, simplified operation needs).
Champion innovative, high‑impact features that boost SMB advertiser success; balance short‑term user needs with long‑term scalability of the product ecosystem.
Cohesive UX and platform capabilities: Design cohesive UX for SMBs based on a deep understanding of SMB advertiser needs and building scalable, reusable solutions from a platform perspective.
Cross‑Functional & Global Collaboration: Partner with Engineering, Sales, Marketing, Design, and Data teams to align on roadmap priorities, resolve trade‑off decisions, and execute launch plans.
Navigate complex stakeholder dynamics to remove obstacles and drive timely delivery of key initiatives.
Strategic Partnerships & Ecosystem Scaling: Build a deep understanding of SMB customer segments and personas leveraging user research, behavioral analytics, and market trends to uncover actionable insights.
Establish a culture of data‑driven iteration within the team: set up processes to track product performance, analyze gaps, and drive continuous improvement of SMB solutions.
Experience and excitement with using AI to build better products as well as optimize your own and your team's workflows (e.g., Prototyping, DS analysis).
Qualifications Minimum Qualifications
Bachelor’s degree in Business, Computer Science, Marketing, or a related field; Master’s degree is a plus.
3+ years of product management experience shipping scalable advertiser facing solutions.
Proven track record of leading end‑to‑end product cycles integrating customer feedback into requirements, and driving measurable business outcomes.
Demonstrated ability to own and deliver on strategic priorities, especially fast‑paced, ambiguous environments.
Preferred Qualifications
Deep expertise in the digital advertising or marketing technology, with a focus on SMB advertiser needs and challenges.
Experience leading products in one or more of: self‑serve onboarding, UX redesigns of high usage surfaces, Growth and Funnel optimization, Customer lifecycle management, Recommendations, AI assistant, AI outreach.
Ability to go deep into complex product workflows, simplify them, sketch and prototype improvements and inspire stakeholders around your vision.
Strong strategic thinking and analytical skills: ability to translate complex data into actionable strategies and communicate insights to senior leadership.
Proven experience influencing and collaborating with key stakeholders; ability to drive alignment across diverse cultural and business contexts.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $149,040 - $311,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; 3. Exercising sound judgment.
#J-18808-Ljbffr