Reinforce Labs, Inc.
About Us
We’re an early-stage B2B SaaS company building AI-powered products for enterprise teams. Our customers care deeply about safety, trust, compliance, and revenue impact, and we help them launch AI features confidently. We’re looking for a
Marketing Manager
who can own
product messaging, outbound campaigns, and GTM , and who’s comfortable working with agencies on creative and copy to turn ideas into pipeline. Role Overview
You’ll be the
hub of our marketing engine : sharpening our positioning, turning product capabilities into clear value props, and driving outbound messaging across channels (email, social, website, sales collateral). You’ll partner with product, sales, and agencies to plan and execute GTM plays for new features, use cases, and verticals. This role is ideal for someone who’s hands‑on, loves writing and storytelling, and has already shipped GTM campaigns at a B2B company. What You’ll Do
Product & Outbound Messaging Own and continuously refine
core product messaging
(who we serve, what problem we solve, why we’re different).
Translate complex technical concepts into
simple, compelling narratives
for buyers and end users.
Craft
outbound messaging
for sequences, LinkedIn, email, and events alongside sales and product.
Content & Creative (with Agencies) Develop briefs and manage
external agencies/freelancers
for: Brand campaigns
Design and creative assets
Long‑form and short‑form copy (landing pages, ebooks, ads, video scripts).
Sales enablement materials
Review and edit agency deliverables to ensure
message‑market fit
and brand consistency.
Maintain a
messaging and asset library
for sales, customer success, and leadership.
GTM & Launches Build and run
GTM plans
for new features, segments, and partnerships: Define objectives, audiences, channels, and key messages.
Coordinate timelines and deliverables across product, sales, and agencies.
Own launch collateral: landing pages, one‑pagers, decks, email campaigns, and announcements.
Partner with sales to ensure they’re
enabled with the right story, tools, and proof points .
Demand Gen & Outbound Support Collaborate on
campaign strategy and calendars
that support pipeline goals (webinars, sequences, content, events).
Work with sales to test
outbound messages and hooks , then roll learnings into playbooks.
Help optimize website and landing pages for
conversion and clarity .
Insights, Analytics & Iteration Track performance of campaigns and messaging (opens, CTR, opps created, pipeline, etc.).
Run
A/B tests
on subject lines, CTAs, and positioning.
Collect and synthesize customer/prospect insights from calls, win/loss, and market research.
What We’re Looking For
Experience 3–6+ years in
B2B marketing
(product marketing, demand gen, or full‑stack marketing) at a SaaS or startup.
Demonstrated experience with: Product messaging & positioning
Outbound / sales‑aligned messaging
Working with agencies
for creative + copy
GTM launches
(features, products, or major campaigns)
Skills Excellent
writing and storytelling
skills; you can produce or edit strong copy yourself.
Strong sense of
structure and narrative
(problem → tension → solution → proof).
Comfortable building
GTM plans
and aligning cross‑functional teams.
Familiar with common B2B tools (e.g., HubSpot/Salesforce, marketing automation, LinkedIn, analytics).
Mindset Startup‑oriented: you’re comfortable with ambiguity and rolling up your sleeves.
Data‑informed but not paralyzed; you use metrics to learn and adjust.
Collaborative; happy to iterate quickly with founders, product, and sales.
Nice‑to‑Haves
Experience in
AI, security, trust & safety, or compliance .
Experience enabling sales teams and/or building
sales collateral libraries .
Comfort interviewing customers and turning insights into messaging.
#J-18808-Ljbffr
We’re an early-stage B2B SaaS company building AI-powered products for enterprise teams. Our customers care deeply about safety, trust, compliance, and revenue impact, and we help them launch AI features confidently. We’re looking for a
Marketing Manager
who can own
product messaging, outbound campaigns, and GTM , and who’s comfortable working with agencies on creative and copy to turn ideas into pipeline. Role Overview
You’ll be the
hub of our marketing engine : sharpening our positioning, turning product capabilities into clear value props, and driving outbound messaging across channels (email, social, website, sales collateral). You’ll partner with product, sales, and agencies to plan and execute GTM plays for new features, use cases, and verticals. This role is ideal for someone who’s hands‑on, loves writing and storytelling, and has already shipped GTM campaigns at a B2B company. What You’ll Do
Product & Outbound Messaging Own and continuously refine
core product messaging
(who we serve, what problem we solve, why we’re different).
Translate complex technical concepts into
simple, compelling narratives
for buyers and end users.
Craft
outbound messaging
for sequences, LinkedIn, email, and events alongside sales and product.
Content & Creative (with Agencies) Develop briefs and manage
external agencies/freelancers
for: Brand campaigns
Design and creative assets
Long‑form and short‑form copy (landing pages, ebooks, ads, video scripts).
Sales enablement materials
Review and edit agency deliverables to ensure
message‑market fit
and brand consistency.
Maintain a
messaging and asset library
for sales, customer success, and leadership.
GTM & Launches Build and run
GTM plans
for new features, segments, and partnerships: Define objectives, audiences, channels, and key messages.
Coordinate timelines and deliverables across product, sales, and agencies.
Own launch collateral: landing pages, one‑pagers, decks, email campaigns, and announcements.
Partner with sales to ensure they’re
enabled with the right story, tools, and proof points .
Demand Gen & Outbound Support Collaborate on
campaign strategy and calendars
that support pipeline goals (webinars, sequences, content, events).
Work with sales to test
outbound messages and hooks , then roll learnings into playbooks.
Help optimize website and landing pages for
conversion and clarity .
Insights, Analytics & Iteration Track performance of campaigns and messaging (opens, CTR, opps created, pipeline, etc.).
Run
A/B tests
on subject lines, CTAs, and positioning.
Collect and synthesize customer/prospect insights from calls, win/loss, and market research.
What We’re Looking For
Experience 3–6+ years in
B2B marketing
(product marketing, demand gen, or full‑stack marketing) at a SaaS or startup.
Demonstrated experience with: Product messaging & positioning
Outbound / sales‑aligned messaging
Working with agencies
for creative + copy
GTM launches
(features, products, or major campaigns)
Skills Excellent
writing and storytelling
skills; you can produce or edit strong copy yourself.
Strong sense of
structure and narrative
(problem → tension → solution → proof).
Comfortable building
GTM plans
and aligning cross‑functional teams.
Familiar with common B2B tools (e.g., HubSpot/Salesforce, marketing automation, LinkedIn, analytics).
Mindset Startup‑oriented: you’re comfortable with ambiguity and rolling up your sleeves.
Data‑informed but not paralyzed; you use metrics to learn and adjust.
Collaborative; happy to iterate quickly with founders, product, and sales.
Nice‑to‑Haves
Experience in
AI, security, trust & safety, or compliance .
Experience enabling sales teams and/or building
sales collateral libraries .
Comfort interviewing customers and turning insights into messaging.
#J-18808-Ljbffr