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Helen of Troy

Senior Director Sales - Drybar

Helen of Troy, Chicago, Illinois, United States, 60290

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Senior Director of Sales - Drybar Our Beauty & Wellness division empowers consumers with trusted products that support self‑care, from salon‑quality styling tools to wellness devices like humidifiers and air purifiers. This business unit includes Braun, PUR, Honeywell, Viks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.

We are seeking a strategic, results‑driven, and inspiring leader to oversee our strategic vision for one of our prestige brands: Drybar. This role is pivotal in driving retail sales, increasing market share and setting the strategic framework for the brand across key partners including Sephora, Drybar Salons, Macy’s and Nordstrom (exact accounts may vary).

What You Will Be Doing

Drive and shape the commercial strategy in partnership with the VP of Sales, aligning with Marketing and Finance to deliver growth in distribution, promotions, and profitability.

Serve as the brand guardian, ensuring consistent and impactful representation.

Own full fiscal responsibility for the brand, including P&L and budget management.

Develop launch plans for new products to maximize growth and profit.

Optimize inventory through E&O strategies that protect margins and minimize disruption.

Support special projects across sales and other business functions.

Own key customer relationships, driving sales, profit, and strategic alignment across accounts such as Sephora, Macy’s, Nordstrom, etc.

Manage day‑to‑day sales operations for assigned accounts, ensuring alignment with strategic goals and promotional plans.

Lead Joint Business Planning (JBP), category reviews, and promotional execution to secure incremental growth, monitoring forecasts regularly to ensure that inventory is optimized, and targets are met/ exceeded.

Create and implement channel strategies, manage assortments, and leverage data and retailer insights to optimize product mix and inventory for each customer to mitigate channel conflict and maximize market share.

Analyze performance using NPD and retailer portals.

Develop and implement differentiated channel strategies to unlock long‑term growth.

Drive fact‑based selling through market insights, brand positioning, and data‑driven recommendations.

Lead sales reporting for the business, interpreting data to identify strengths, weaknesses, and opportunities.

Build strong partnerships with Finance, Marketing, Brand, Field Teams, and Supply Chain to ensure seamless execution.

Provide customer insights to Demand Planning and Supply teams to enhance operational performance.

Lead and develop direct reports including Account Managers and Coordinators.

Foster a culture of collaboration, accountability, and continuous improvement.

Set and track measurable goals for customer strategies, pivoting quickly when needed to ensure results.

Identify and remove obstacles to customer success, streamlining processes along the way.

Skills Needed To Be Successful In This Role

Strong understanding of the hair category and prestige beauty landscape including experience with Ulta and Sephora.

Proven ability to manage customer relationships and drive profitable growth.

Experience leading teams and supporting performance management processes.

Excellent communication, negotiation, and analytical skills.

Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook).

Collaborative mindset with a passion for building cross‑functional partnerships.

Ability to manage competing priorities in a fast‑paced environment.

Strong analytical, communication, and organizational skills.

A creative thinker with a solution‑oriented mindset and strong business acumen.

Strong motivational leadership style with a passion for team development and brand excellence.

Recruit, train, and manage Helen of Troy direct sales team to ensure high performance and alignment with company objectives.

Minimum Qualifications

Bachelor’s degree in Business Administration or related field.

12+ years of experience within prestige beauty or related industry.

Retailer experience with ULTA and Sephora.

Authorized to work in the United States on a full‑time basis.

Preferred Qualifications

MBA.

Benefits Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Equal Opportunity Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

For more information about Helen of Troy, visit

www.helenoftroy.com . You can also find us on LinkedIn, and Glassdoor.

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