Kendo Brands
Senior Manager, Head of NA Social, FentyVerse
Kendo Brands, San Francisco, California, United States, 94199
Job Description
Head NA Social
– Fentyverse’s brand presence across TikTok, Pinterest, and X. Lead organic and commerce‑driven storytelling, live shopping integration, and shoppable content. Reports to the NA Marketing Director.
Company Overview
– Kendo Holdings, Inc. is a San Francisco‑based beauty brand developer and wholesaler owned by LVMH Moët Hennessy. The Kendo stable includes Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, and Lip Lab. The brand culture centers on “Can Do” Spirit, advocacy and inclusion, storytelling, resilience, and product excellence.
Compensation
– Salary range $127,100–$158,900 per year, plus annual bonus and comprehensive benefits: medical, dental, vision, flex paid time off, parental leave, employee perks, retirement plan with employer contributions, Summer Fridays, and two weeks of work‑from‑anywhere during the calendar year.
SUMMARY The Head of NA Social leads Fentyverse’s brand presence across TikTok, Pinterest, and X, driving breakthrough storytelling, platform growth, and real‑time cultural relevance. The role sits at the center of where social meets commerce, overseeing both organic social content and key TikTok Shop programming, including live shopping, creator integrations, and shoppable storytelling. The leader collaborates closely with the Global Social team to ensure North America’s creative ideas, platform learnings, and trend‑driven executions feed into the brand’s global storytelling.
RESPONSIBILITIES
Social Strategy & Leadership
Own and evolve the NA social strategy across TikTok, Pinterest, and X, ensuring the brand leads cultural conversation and drives deep community engagement.
Manage the NA social content calendar across TikTok, Pinterest, and X, balancing planned campaigns, trend‑led moments, and always‑on storytelling.
Manage and mentor a team across Campaigns, Content, and Community functions.
Partner with NA Marketing, Ecomm, and Sales teams to align local storytelling with global direction.
Provide oversight on the content calendar, ensuring balance between planned storytelling, trend‑driven moments, and product‑led education.
Reporting & Analytics
Share publishing responsibilities with senior and associate managers of campaigns across Fenty Beauty, Skin, and Hair TikTok and Pinterest channels.
Manage NA social budget.
Partner with global social team to ensure NA social calendar is in line with global calendar.
TikTok Shop & Live Integration
Lead social integration for TikTok Shop: develop organic support strategies that drive discovery, traffic, and conversion.
Partner with social commerce, EDU, and Ecomm teams to plan and promote TikTok Shop lives, ensuring content is on‑brand, engaging, and optimized for performance.
Collaborate cross‑functionally on shoppable content, from launch storytelling to evergreen formats that drive sell‑through. Test and learn with new formats and content types.
Cross‑Functional & Analytical Impact
Partner with Ecomm and NA Marketing to connect organic social with campaign performance and commerce outcomes.
Reporting and analytics: Work with global to establish KPIs across engagement, growth, and conversion for both organic and TikTok Shop initiatives and incorporate in global reporting.
Stay ahead of emerging features (e.g., TikTok Shop, Pinterest shuffles, X video) and test new formats to keep the brand at the forefront of social innovation.
Track performance data to identify creative patterns and share learnings with global and NA.
REQUIREMENTS
7+ years in Social Marketing with at least 4 years with beauty brands.
Exceptional leadership skills and proven experience coaching, inspiring, and leading a team.
Passion for the beauty industry and social marketing.
Proven track record/portfolio of ideating and delivering social campaigns that drive impactful results.
Deep understanding of social media platforms: TikTok, YouTube, X, Threads, Pinterest, Instagram and emerging platforms.
Passion for quickly sourcing and embracing the latest in digital and social technology.
Strong creative eye for disruptive content that translates to beauty.
Strong qualitative and quantitative analytical skills.
Flexible and positive attitude; able to work independently and within teams in a fast‑paced, evolving environment.
Must have a curious mindset with a passion for continuously testing, learning, and pushing the boundaries to drive innovation and disruption.
Ability to lead and influence without direct authority and effectively navigate ambiguity.
Must be a collaborative, agile, accountable, kind, and welcoming change agent.
Familiarity with social media management tools: analytics and scheduling platforms (e.g., Simply Measured, Later, Dash Hudson, Curalate, Social Flow, Tweetdeck, Hoot Suite).
Experience with community management and social engagement.
Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice.
EEO Statement Equal Employment Opportunity (EEO) statement – Kendo is an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, ancestry, age, disability, veteran status, or any other protected characteristic.
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– Fentyverse’s brand presence across TikTok, Pinterest, and X. Lead organic and commerce‑driven storytelling, live shopping integration, and shoppable content. Reports to the NA Marketing Director.
Company Overview
– Kendo Holdings, Inc. is a San Francisco‑based beauty brand developer and wholesaler owned by LVMH Moët Hennessy. The Kendo stable includes Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, and Lip Lab. The brand culture centers on “Can Do” Spirit, advocacy and inclusion, storytelling, resilience, and product excellence.
Compensation
– Salary range $127,100–$158,900 per year, plus annual bonus and comprehensive benefits: medical, dental, vision, flex paid time off, parental leave, employee perks, retirement plan with employer contributions, Summer Fridays, and two weeks of work‑from‑anywhere during the calendar year.
SUMMARY The Head of NA Social leads Fentyverse’s brand presence across TikTok, Pinterest, and X, driving breakthrough storytelling, platform growth, and real‑time cultural relevance. The role sits at the center of where social meets commerce, overseeing both organic social content and key TikTok Shop programming, including live shopping, creator integrations, and shoppable storytelling. The leader collaborates closely with the Global Social team to ensure North America’s creative ideas, platform learnings, and trend‑driven executions feed into the brand’s global storytelling.
RESPONSIBILITIES
Social Strategy & Leadership
Own and evolve the NA social strategy across TikTok, Pinterest, and X, ensuring the brand leads cultural conversation and drives deep community engagement.
Manage the NA social content calendar across TikTok, Pinterest, and X, balancing planned campaigns, trend‑led moments, and always‑on storytelling.
Manage and mentor a team across Campaigns, Content, and Community functions.
Partner with NA Marketing, Ecomm, and Sales teams to align local storytelling with global direction.
Provide oversight on the content calendar, ensuring balance between planned storytelling, trend‑driven moments, and product‑led education.
Reporting & Analytics
Share publishing responsibilities with senior and associate managers of campaigns across Fenty Beauty, Skin, and Hair TikTok and Pinterest channels.
Manage NA social budget.
Partner with global social team to ensure NA social calendar is in line with global calendar.
TikTok Shop & Live Integration
Lead social integration for TikTok Shop: develop organic support strategies that drive discovery, traffic, and conversion.
Partner with social commerce, EDU, and Ecomm teams to plan and promote TikTok Shop lives, ensuring content is on‑brand, engaging, and optimized for performance.
Collaborate cross‑functionally on shoppable content, from launch storytelling to evergreen formats that drive sell‑through. Test and learn with new formats and content types.
Cross‑Functional & Analytical Impact
Partner with Ecomm and NA Marketing to connect organic social with campaign performance and commerce outcomes.
Reporting and analytics: Work with global to establish KPIs across engagement, growth, and conversion for both organic and TikTok Shop initiatives and incorporate in global reporting.
Stay ahead of emerging features (e.g., TikTok Shop, Pinterest shuffles, X video) and test new formats to keep the brand at the forefront of social innovation.
Track performance data to identify creative patterns and share learnings with global and NA.
REQUIREMENTS
7+ years in Social Marketing with at least 4 years with beauty brands.
Exceptional leadership skills and proven experience coaching, inspiring, and leading a team.
Passion for the beauty industry and social marketing.
Proven track record/portfolio of ideating and delivering social campaigns that drive impactful results.
Deep understanding of social media platforms: TikTok, YouTube, X, Threads, Pinterest, Instagram and emerging platforms.
Passion for quickly sourcing and embracing the latest in digital and social technology.
Strong creative eye for disruptive content that translates to beauty.
Strong qualitative and quantitative analytical skills.
Flexible and positive attitude; able to work independently and within teams in a fast‑paced, evolving environment.
Must have a curious mindset with a passion for continuously testing, learning, and pushing the boundaries to drive innovation and disruption.
Ability to lead and influence without direct authority and effectively navigate ambiguity.
Must be a collaborative, agile, accountable, kind, and welcoming change agent.
Familiarity with social media management tools: analytics and scheduling platforms (e.g., Simply Measured, Later, Dash Hudson, Curalate, Social Flow, Tweetdeck, Hoot Suite).
Experience with community management and social engagement.
Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice.
EEO Statement Equal Employment Opportunity (EEO) statement – Kendo is an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, ancestry, age, disability, veteran status, or any other protected characteristic.
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