Gilead Sciences, Inc.
Associate Director, Healthcare Provider Promotions
Gilead Sciences, Inc., Foster City, California, United States, 94420
Associate Director, Healthcare Provider Promotions
At Gilead we are creating a healthier world for all people. For more than 35 years we tackle diseases such as HIV, viral hepatitis, COVID‑19 and cancer – relentlessly developing therapies that improve lives and ensuring global access. This mission requires collaboration, determination and a relentless drive to make a difference.
Every Gilead employee plays a critical role in discovering and developing life‑changing scientific innovations. We’re looking for passionate and ambitious people ready to make a direct impact.
As an Associate Director, you will champion the launch of a next‑groundbreaking HIV therapy – a novel combination of bictegravir and lenacapavir – shaping and executing innovative marketing strategies to bring this transformative treatment to people living with HIV.
Role Overview & Responsibilities
Oversee the development and implementation of strategic and tactical promotional plans for HCPs.
Support the creation of a Plan of Action (POA) for field sales teams and coordinate with Commercial Learning and Development (CL&D) to guide implementation.
Play a key role in competitive readiness planning to understand the evolving HIV treatment market and prepare for future market entrants.
Support launch readiness strategy and tactical planning for launch, balancing Gilead’s HIV treatment portfolio.
Distill market research findings into insights that support strategy, messaging and execution; coordinate with the market insights team to set the future direction for insight generation.
Develop and deliver presentations to internal stakeholders, including leadership, field and cross‑functional teams.
Cultivate relationships with thought leaders, key customers and professional organizations.
Represent Marketing on the promotional review committee to guide review and approval of marketing tactics, manage timelines and ensure compliance with all relevant laws, regulations and policies.
Manage the HCP marketing budget closely, ensuring expenditure is aligned with brand strategy and tactical plans; monitor impact and recommend marketing mix allocation.
Effectively manage agency relationships and performance while leveraging each agency’s expertise and facilitating collaboration when needed to meet business needs.
Competencies & Expertise Required
Experienced HCP marketer with the ability to set a vision and provide direction across diverse stakeholders.
Strategic, analytical thinker with an innovative mindset that can make accountable decisions, prioritize tradeoffs and communicate recommendations among key strategic choices.
Deep expertise in developing pharmaceutical brand strategy and implementing a plan of action; demonstrated ability to develop HCP targeting strategy and drive activation.
Proven ability to lead without authority to drive change.
Interpersonal skills to lead cross‑functionally, collaborate with focus, resolve conflict and drive consensus among individuals from a variety of perspectives and cultures.
Demonstrated track record of successful pharma/biotech marketing.
Strong executive presence with sound business judgment and clear decision‑making.
Excellent communication skills; highly competent presenter able to gain credibility and influence all levels.
Superior project management skills, effective at directing and overseeing multiple projects and priorities.
Experience with complex budget management.
Experience successfully developing external relationships leading to brand advocacy.
Strong product launch experience and experience in competitive markets.
Qualifications & Preferred Experience
Bachelor’s degree with at least 8 years of marketing experience, or Master’s degree or PhD with at least 6 years of marketing experience.
Experience in product launch and portfolio management.
Knowledge of pharmaceutical regulatory requirements impacting marketing messaging and materials.
Prior experience with field sales and/or agency experience a plus.
Sallary range: $195,670.00 – $253,220.00. Gilead provides a comprehensive benefits package including medical, dental, vision and life insurance; paid time off; discretionary annual bonus; stock‑based long‑term incentives (eligible for role). For more benefits information visit
Gilead Compensation & Benefits .
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants. Employment decisions are made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, veteran status or other protected characteristics, in accordance with federal, state and local laws.
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Every Gilead employee plays a critical role in discovering and developing life‑changing scientific innovations. We’re looking for passionate and ambitious people ready to make a direct impact.
As an Associate Director, you will champion the launch of a next‑groundbreaking HIV therapy – a novel combination of bictegravir and lenacapavir – shaping and executing innovative marketing strategies to bring this transformative treatment to people living with HIV.
Role Overview & Responsibilities
Oversee the development and implementation of strategic and tactical promotional plans for HCPs.
Support the creation of a Plan of Action (POA) for field sales teams and coordinate with Commercial Learning and Development (CL&D) to guide implementation.
Play a key role in competitive readiness planning to understand the evolving HIV treatment market and prepare for future market entrants.
Support launch readiness strategy and tactical planning for launch, balancing Gilead’s HIV treatment portfolio.
Distill market research findings into insights that support strategy, messaging and execution; coordinate with the market insights team to set the future direction for insight generation.
Develop and deliver presentations to internal stakeholders, including leadership, field and cross‑functional teams.
Cultivate relationships with thought leaders, key customers and professional organizations.
Represent Marketing on the promotional review committee to guide review and approval of marketing tactics, manage timelines and ensure compliance with all relevant laws, regulations and policies.
Manage the HCP marketing budget closely, ensuring expenditure is aligned with brand strategy and tactical plans; monitor impact and recommend marketing mix allocation.
Effectively manage agency relationships and performance while leveraging each agency’s expertise and facilitating collaboration when needed to meet business needs.
Competencies & Expertise Required
Experienced HCP marketer with the ability to set a vision and provide direction across diverse stakeholders.
Strategic, analytical thinker with an innovative mindset that can make accountable decisions, prioritize tradeoffs and communicate recommendations among key strategic choices.
Deep expertise in developing pharmaceutical brand strategy and implementing a plan of action; demonstrated ability to develop HCP targeting strategy and drive activation.
Proven ability to lead without authority to drive change.
Interpersonal skills to lead cross‑functionally, collaborate with focus, resolve conflict and drive consensus among individuals from a variety of perspectives and cultures.
Demonstrated track record of successful pharma/biotech marketing.
Strong executive presence with sound business judgment and clear decision‑making.
Excellent communication skills; highly competent presenter able to gain credibility and influence all levels.
Superior project management skills, effective at directing and overseeing multiple projects and priorities.
Experience with complex budget management.
Experience successfully developing external relationships leading to brand advocacy.
Strong product launch experience and experience in competitive markets.
Qualifications & Preferred Experience
Bachelor’s degree with at least 8 years of marketing experience, or Master’s degree or PhD with at least 6 years of marketing experience.
Experience in product launch and portfolio management.
Knowledge of pharmaceutical regulatory requirements impacting marketing messaging and materials.
Prior experience with field sales and/or agency experience a plus.
Sallary range: $195,670.00 – $253,220.00. Gilead provides a comprehensive benefits package including medical, dental, vision and life insurance; paid time off; discretionary annual bonus; stock‑based long‑term incentives (eligible for role). For more benefits information visit
Gilead Compensation & Benefits .
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants. Employment decisions are made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, veteran status or other protected characteristics, in accordance with federal, state and local laws.
#J-18808-Ljbffr