Gilead Sciences, Inc.
Associate Director, HCP Non-personal Promotion (HIV Treatment)
Gilead Sciences, Inc., Foster City, California, United States, 94420
Associate Director, HCP Non-personal Promotion (HIV Treatment)
At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life‑changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
As a Associate Director, Provider Non‑personal Promotion, at Gilead you will champion the launch of our next groundbreaking HIV therapy—a novel combination of bictegravir and lenacapavir.
In this role, you’ll report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.
As the Provider Non‑personal Promotion Marketing you’ll:
Shape healthcare provider perceptions of a novel oral therapy in HIV through the development of clear, concise, and medically sound digital communications
Develop bold messages and tactical executions for the launch of a novel oral therapy in HIV Treatment
Effectively collaborate with internal partners to drive launch alignment and operational excellence
Collaborate in the development of a portfolio‑based media and digital strategy that maximizes the impact of Gilead’s HIV treatments
If you’re passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in HCP marketing, Gilead wants to meet you!
Role Overview & Responsibilities
Play a key role in the development and implementation of digital and omnichannel media plans for HCPs
Support the development of the Plan of Action (POA) and coordinate with Commercial Learning and Development (CL&D) to guide implementation
Support the development of a digital media roadmap considering changing market dynamics and the need to balance Gilead’s HIV treatment portfolio
Support launch readiness strategy and tactical planning for launch with a focus on balancing Gilead’s HIV treatment portfolio
Distill market research findings into insights that support the digital communications, messaging, and outreach with a focus on maintaining competitive fitness and high media share of voice
Develop and deliver presentations to a range of internal stakeholders including leadership team, field team, and cross‑functional colleagues
Develop omnichannel marketing campaigns that utilize AI and advanced analytics for precision targeting and campaign customization
Develop media measurement frameworks that support deep analysis of campaign effectiveness and optimize campaigns to ensure optimal performance and HCP reach
Partner closely with the Promotional Review Committee to guide the review and approval of marketing tactics, manage timelines, and ensure compliance with all relevant laws, regulations and policies
Manage HCP media and marketing budget closely and ensure expenditure is aligned with the brand strategy and tactical plans; actively monitor impact and provide recommendations for marketing mix allocation; work with commercial operations to establish appropriate procedures, systems, metrics, and infrastructures
Effectively manage agency relationships and performance while leveraging each agency’s area of expertise for the business and facilitating their collaboration when needed to meet business needs
Closely manage HCP promotions budget and prioritize execution effectively
Competencies and Expertise Required
Experienced digital marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders
Strategic and analytical thinker with an innovative mindset that can make accountable decisions, prioritize tradeoffs, and effectively communicate recommendations among a set of key strategic choices
Deep expertise in developing pharmaceutical brand and media strategy and implementing a plan of action, as well as demonstrated ability to develop HCP media plans and activate precision targeting
Proven ability to lead without authority to drive change
Interpersonal skills with ability to cross‑functionally lead, collaborate with focus, resolve conflict and drive consensus among individuals from a variety of perspectives, cultures, and disciplines to enable action and tangible results
Demonstrated track record of successful pharma/biotech marketing
Strong executive presence with ability to command respect through exercise of sound business judgment and clear decision‑making
Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels
Superior project management skills and effective at directing and overseeing multiple projects/priorities
Experience with complex budget management
Experience successfully developing external relationships leading to brand advocacy
Strong product launch experience and experience in competitive markets required
Qualifications and Preferred Experience Required:
Bachelor’s degree with at least 8 years of marketing experience, or
Master’s degree or PhD with at least 6 years of marketing experience
Experience in product launch and portfolio management
Knowledge of pharmaceutical regulatory requirements impacting marketing messaging and materials
Prior experience in digital or creative agency work a plus
The salary range for this position is: $195,670.00 - $253,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock‑based long‑term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company‑sponsored medical, dental, vision, and life insurance plans*.
For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing
* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
Equal Employment Opportunity Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non‑job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.
For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.
Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
Internal Candidates Please apply via the Internal Career Opportunities portal in Workday.
Job Details Job Requisition ID: R0049478
Job Level: Associate Director
Job Type: Full‑time
#J-18808-Ljbffr
Every member of Gilead’s team plays a critical role in the discovery and development of life‑changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
As a Associate Director, Provider Non‑personal Promotion, at Gilead you will champion the launch of our next groundbreaking HIV therapy—a novel combination of bictegravir and lenacapavir.
In this role, you’ll report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.
As the Provider Non‑personal Promotion Marketing you’ll:
Shape healthcare provider perceptions of a novel oral therapy in HIV through the development of clear, concise, and medically sound digital communications
Develop bold messages and tactical executions for the launch of a novel oral therapy in HIV Treatment
Effectively collaborate with internal partners to drive launch alignment and operational excellence
Collaborate in the development of a portfolio‑based media and digital strategy that maximizes the impact of Gilead’s HIV treatments
If you’re passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in HCP marketing, Gilead wants to meet you!
Role Overview & Responsibilities
Play a key role in the development and implementation of digital and omnichannel media plans for HCPs
Support the development of the Plan of Action (POA) and coordinate with Commercial Learning and Development (CL&D) to guide implementation
Support the development of a digital media roadmap considering changing market dynamics and the need to balance Gilead’s HIV treatment portfolio
Support launch readiness strategy and tactical planning for launch with a focus on balancing Gilead’s HIV treatment portfolio
Distill market research findings into insights that support the digital communications, messaging, and outreach with a focus on maintaining competitive fitness and high media share of voice
Develop and deliver presentations to a range of internal stakeholders including leadership team, field team, and cross‑functional colleagues
Develop omnichannel marketing campaigns that utilize AI and advanced analytics for precision targeting and campaign customization
Develop media measurement frameworks that support deep analysis of campaign effectiveness and optimize campaigns to ensure optimal performance and HCP reach
Partner closely with the Promotional Review Committee to guide the review and approval of marketing tactics, manage timelines, and ensure compliance with all relevant laws, regulations and policies
Manage HCP media and marketing budget closely and ensure expenditure is aligned with the brand strategy and tactical plans; actively monitor impact and provide recommendations for marketing mix allocation; work with commercial operations to establish appropriate procedures, systems, metrics, and infrastructures
Effectively manage agency relationships and performance while leveraging each agency’s area of expertise for the business and facilitating their collaboration when needed to meet business needs
Closely manage HCP promotions budget and prioritize execution effectively
Competencies and Expertise Required
Experienced digital marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders
Strategic and analytical thinker with an innovative mindset that can make accountable decisions, prioritize tradeoffs, and effectively communicate recommendations among a set of key strategic choices
Deep expertise in developing pharmaceutical brand and media strategy and implementing a plan of action, as well as demonstrated ability to develop HCP media plans and activate precision targeting
Proven ability to lead without authority to drive change
Interpersonal skills with ability to cross‑functionally lead, collaborate with focus, resolve conflict and drive consensus among individuals from a variety of perspectives, cultures, and disciplines to enable action and tangible results
Demonstrated track record of successful pharma/biotech marketing
Strong executive presence with ability to command respect through exercise of sound business judgment and clear decision‑making
Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels
Superior project management skills and effective at directing and overseeing multiple projects/priorities
Experience with complex budget management
Experience successfully developing external relationships leading to brand advocacy
Strong product launch experience and experience in competitive markets required
Qualifications and Preferred Experience Required:
Bachelor’s degree with at least 8 years of marketing experience, or
Master’s degree or PhD with at least 6 years of marketing experience
Experience in product launch and portfolio management
Knowledge of pharmaceutical regulatory requirements impacting marketing messaging and materials
Prior experience in digital or creative agency work a plus
The salary range for this position is: $195,670.00 - $253,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock‑based long‑term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company‑sponsored medical, dental, vision, and life insurance plans*.
For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing
* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
Equal Employment Opportunity Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non‑job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.
For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.
Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
Internal Candidates Please apply via the Internal Career Opportunities portal in Workday.
Job Details Job Requisition ID: R0049478
Job Level: Associate Director
Job Type: Full‑time
#J-18808-Ljbffr