Gilead Sciences
Associate Director, HCP Non-personal Promotion (HIV Treatment)
Gilead Sciences, San Francisco, California, United States, 94199
Associate Director, HCP Non-personal Promotion (HIV Treatment)
Join Gilead Sciences to apply for the
Associate Director, HCP Non-personal Promotion (HIV Treatment)
role.
At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID‑19 and cancer—working relentlessly to develop therapies that improve lives and to ensure global access to these treatments.
Job Description As an Associate Director, Provider Non‑personal Promotion, you will champion the launch of our next groundbreaking HIV therapy—a novel combination of bictegravir and lenacapavir. You will report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment to people living with HIV.
Key Responsibilities
Shape healthcare provider perceptions of a novel oral therapy in HIV through the development of clear, concise, and medically sound digital communications.
Develop bold messages and tactical executions for the launch of a novel oral therapy in HIV Treatment.
Collaborate effectively with internal partners to drive launch alignment and operational excellence.
Collaborate in the development of a portfolio‑based media and digital strategy that maximizes the impact of Gilead’s HIV treatments.
Develop and implement digital and omnichannel media plans for HCPs.
Support the development of the Plan of Action (POA) and coordinate with Commercial Learning and Development (CL&D) to guide implementation.
Support the development of a digital media roadmap considering changing market dynamics and the need to balance Gilead’s HIV treatment portfolio.
Support launch readiness strategy and tactical planning for launch with a focus on balancing Gilead’s HIV treatment portfolio.
Distill market research findings into insights that support digital communications, messaging, and outreach with a focus on maintaining competitive fitness and high media share of voice.
Develop and deliver presentations to internal stakeholders including leadership team, field team, and cross‑functional colleagues.
Develop omnichannel marketing campaigns that utilize AI and advanced analytics for precision targeting and campaign customization.
Develop media measurement frameworks that support deep analysis of campaign effectiveness and optimize campaigns to ensure optimal performance and HCP reach.
Partner closely with the Promotional Review Committee to guide the review and approval of marketing tactics, manage timelines, and ensure compliance with all relevant laws, regulations and policies.
Manage HCP media and marketing budget closely and ensure expenditure is aligned with brand strategy and tactical plans. Actively monitor impact and provide recommendations for marketing mix allocation.
Effectively manage agency relationships and performance while leveraging each agency's area of expertise for the business and facilitating their collaboration when needed.
Closely manage HCP promotion budgets and prioritize execution effectively.
Competencies and Expertise Required
Experienced digital marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders.
Strategic and analytical thinker with an innovative mindset that can make accountable decisions, prioritize trade‑offs, and effectively communicate recommendations among key strategic choices.
Deep expertise in developing pharmaceutical brand and media strategy and implementing a plan of action, as well as demonstrated ability to develop HCP media plans and activate precision targeting.
Proven ability to lead without authority to drive change.
Interpersonal skills with the ability to cross‑functionally lead, collaborate with focus, resolve conflict and drive consensus among individuals from a variety of perspectives, cultures, and disciplines to enable action and tangible results.
Demonstrated track record of successful pharma/biotech marketing.
Strong executive presence with the ability to command respect through exercise of sound business judgment and clear decision‑making.
Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels.
Superior project management skills and effective at directing and overseeing multiple projects/priorities.
Experience with complex budget management.
Experience successfully developing external relationships leading to brand advocacy.
Strong product launch experience and experience in competitive markets required.
Qualifications and Preferred Experience
Bachelor’s degree with at least 8 years of marketing experience, or
Master’s degree or PhD with at least 6 years of marketing experience.
Experience in product launch and portfolio management.
Knowledge of pharmaceutical regulatory requirements impacting marketing messaging and materials.
Prior experience in digital or creative agency work a plus.
Salary & Benefits The salary range for this position is: $195,670.00 – $253,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock‑based long‑term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company‑sponsored medical, dental, vision, and life insurance plans.*
For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing
Internal Portal Current Gilead Employees and Contractors: Please apply via the Internal Career Opportunities portal in Workday.
Equal Employment Opportunity Statement Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status and other non‑job‐related characteristics or other prohibited grounds specified in applicable federal, state and local laws.
In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.
For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.
NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT
Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
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Associate Director, HCP Non-personal Promotion (HIV Treatment)
role.
At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID‑19 and cancer—working relentlessly to develop therapies that improve lives and to ensure global access to these treatments.
Job Description As an Associate Director, Provider Non‑personal Promotion, you will champion the launch of our next groundbreaking HIV therapy—a novel combination of bictegravir and lenacapavir. You will report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment to people living with HIV.
Key Responsibilities
Shape healthcare provider perceptions of a novel oral therapy in HIV through the development of clear, concise, and medically sound digital communications.
Develop bold messages and tactical executions for the launch of a novel oral therapy in HIV Treatment.
Collaborate effectively with internal partners to drive launch alignment and operational excellence.
Collaborate in the development of a portfolio‑based media and digital strategy that maximizes the impact of Gilead’s HIV treatments.
Develop and implement digital and omnichannel media plans for HCPs.
Support the development of the Plan of Action (POA) and coordinate with Commercial Learning and Development (CL&D) to guide implementation.
Support the development of a digital media roadmap considering changing market dynamics and the need to balance Gilead’s HIV treatment portfolio.
Support launch readiness strategy and tactical planning for launch with a focus on balancing Gilead’s HIV treatment portfolio.
Distill market research findings into insights that support digital communications, messaging, and outreach with a focus on maintaining competitive fitness and high media share of voice.
Develop and deliver presentations to internal stakeholders including leadership team, field team, and cross‑functional colleagues.
Develop omnichannel marketing campaigns that utilize AI and advanced analytics for precision targeting and campaign customization.
Develop media measurement frameworks that support deep analysis of campaign effectiveness and optimize campaigns to ensure optimal performance and HCP reach.
Partner closely with the Promotional Review Committee to guide the review and approval of marketing tactics, manage timelines, and ensure compliance with all relevant laws, regulations and policies.
Manage HCP media and marketing budget closely and ensure expenditure is aligned with brand strategy and tactical plans. Actively monitor impact and provide recommendations for marketing mix allocation.
Effectively manage agency relationships and performance while leveraging each agency's area of expertise for the business and facilitating their collaboration when needed.
Closely manage HCP promotion budgets and prioritize execution effectively.
Competencies and Expertise Required
Experienced digital marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders.
Strategic and analytical thinker with an innovative mindset that can make accountable decisions, prioritize trade‑offs, and effectively communicate recommendations among key strategic choices.
Deep expertise in developing pharmaceutical brand and media strategy and implementing a plan of action, as well as demonstrated ability to develop HCP media plans and activate precision targeting.
Proven ability to lead without authority to drive change.
Interpersonal skills with the ability to cross‑functionally lead, collaborate with focus, resolve conflict and drive consensus among individuals from a variety of perspectives, cultures, and disciplines to enable action and tangible results.
Demonstrated track record of successful pharma/biotech marketing.
Strong executive presence with the ability to command respect through exercise of sound business judgment and clear decision‑making.
Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels.
Superior project management skills and effective at directing and overseeing multiple projects/priorities.
Experience with complex budget management.
Experience successfully developing external relationships leading to brand advocacy.
Strong product launch experience and experience in competitive markets required.
Qualifications and Preferred Experience
Bachelor’s degree with at least 8 years of marketing experience, or
Master’s degree or PhD with at least 6 years of marketing experience.
Experience in product launch and portfolio management.
Knowledge of pharmaceutical regulatory requirements impacting marketing messaging and materials.
Prior experience in digital or creative agency work a plus.
Salary & Benefits The salary range for this position is: $195,670.00 – $253,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock‑based long‑term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company‑sponsored medical, dental, vision, and life insurance plans.*
For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing
Internal Portal Current Gilead Employees and Contractors: Please apply via the Internal Career Opportunities portal in Workday.
Equal Employment Opportunity Statement Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status and other non‑job‐related characteristics or other prohibited grounds specified in applicable federal, state and local laws.
In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.
For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.
NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT
Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
#J-18808-Ljbffr