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Grand Hyatt

Marketing Manager

Grand Hyatt, Washington, District of Columbia, us, 20022

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Marketing Manager

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Grand Hyatt Washington .

Summary

The Marketing Manager at Grand Hyatt Washington plays a vital role in developing content for a variety of mediums (print, digital, social, etc.), managing reputation and social channels, creating/supporting marketing, PR and sales messaging, while enhancing brand equity and community stature. Previous marketing experience is strongly preferred. This person will report to the Director of Sales and Marketing.

Job Responsibilities

Oversee and execute current and upcoming marketing strategy in partnership with Field Marketing to promote hotel renovation, inclusive of new meeting spaces and restaurant concept, Oribu

Manage content and promotion for hotel websites and OTAs, third parties such as CVENT, Expedia, Yelp!, Google and others, directly and indirectly; assist with managing vendor partners to maximize efficiency and revenue productivity of sites

Develop and maintain all hotel creative assets, collateral, and promotional material, including but not limited to brochures, flyers, signage, menus, image libraries, logos and related

Assist in the creation and ongoing execution of hotel media plans, including copywriting, advertising placement, hotel listings, property visits, online and print fulfillment, and advertising requests

Directly and indirectly manage agency partners to ensure marketing spend, targeting, content, and campaign creative is in alignment with hotel/brand/ownership goals and budget

Organize and develop all hotel media opportunities, including photo/video shoots, on property media like in-room TV channels or hotel wayfinding, and brand sharing ideas for in-house groups or community partners

Work with property teams to create, administrate, and analyze marketing investments and budgets

Ongoing monitoring of social and reputation channels in line with brand standards; manage review response and inbound messaging as appropriate; curate online dialogue with key partners

Champion social media strategy and content for all aspects of the hotel

Superior communication skills, including the ability to tell a story, present persuasively, and translate media tactics to stakeholders

Proficiency and command of online social, reputation management, paid media, and crisis management

Ability to use analytical skills for measuring business potential and value to the Hotel

Ability to maintain a resilient, positive attitude that projects engagement, respect, and warmth

Drive hotel pride, brand, service integrity, and product quality always

Salary & Benefits The salary range for this position is $70,600 to $97,000.

Medical / Dental / Vision insurance

401k

Retirement Savings Plan (RSP)

Basic Life insurance

Paid vacation, sick days, new child leave, and holidays

Paid family bonding time and adoption assistance

Free room nights after 90 days, discounted and friends & family room rates immediately

Tuition reimbursement

Free meal during the workday

Employee Stock Purchase Plan

Discounts at various retailers

Growth potential locally and throughout the country

Qualifications

3-5 years of experience in marketing, communications, and brand management within the hospitality industry preferred

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva

Skilled in full-funnel strategy tactics and multi-channel campaigns

Proven ability to develop and execute impactful social marketing strategies and work with others in the development of wider-reaching goals

Creative thinker with a sharp eye for brand storytelling and visual identity

Highly organized, proactive, analytical, and results-driven

Strong communicator who thrives in cross-functional, collaborative environments

Experience working with agencies, media partners, and influencers

Strong creative skills with a proven ability to create, curate, and manage engaging content across various social media platforms

Experience in responding on behalf of a business to comments, developing discussions, and fostering a positive online community

Proven experience managing social media platforms for a brand or organization, including a strong understanding of social media best practices and trends

Excellent written and verbal communication skills

Experience in managing a third-party digital agency to implement paid media strategy

Proficiency in print and digital production

All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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