Thrivent
Marketing Automation Specialist - Asset Management
Thrivent, Minneapolis, Minnesota, United States, 55400
We exist to help people achieve financial clarity. At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they’ve been given. At our core, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our clients. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow.
Job Summary The Marketing Automation Specialist is responsible for the execution and support of marketing automation using Adobe Marketo, Salesforce and collateral automation tools. This role involves hands‑on configuration of campaigns, including emails, journey creation, testing, reporting and collateral automation. The position works closely with internal stakeholders to ensure campaigns and collateral materials are executed accurately.
Job Responsibilities and Duties
Build and deploy email campaigns and customer journeys in Adobe Marketo
Manage QA processes and scheduling of campaigns to ensure error‑free delivery.
Support audience segmentation
Implement personalization tactics
Collaborate with marketing teams for campaign execution.
Partner with analytics team for reports and dashboards on campaign performance
Supports setup and execution of Distributed Marketing campaigns, including building approved templates and maintaining an asset library.
Implements testing efforts for multi‑step journeys, dynamic content, and A/B tests; identifies issues and collaborates with stakeholders to optimize performance.
Maintains consistent campaign organization by applying approved naming conventions, folder structures, and asset management standards to support team efficiency and audit readiness.
Ensures best practices are implemented for design, mobile and cross‑email client behavior, deliverability, reputation management, CAN‑SPAM and GDPR compliance.
Supports marketing collateral automation.
Supports QA and compliance processes for marketing campaigns & collateral.
Job Qualifications Required:
1–2 years of experience in Marketo, Salesforce, or related marketing automation tools, including building email journeys and e‑mail assets.
Basic knowledge of HTML/CSS for email formatting.
Strong organizational skills and attention to detail.
Microsoft Office skillset, advanced.
Preferred:
Experience in investments, financial services, or other regulated industry and disclosure familiarity.
Marketo Certification.
Salesforce Certification.
Distributed Marketing experience.
Marketing writing and editing experience.
Collateral automation experience.
QA experience (Email / Collateral).
Additional Information
This position requires you to work on-site in Minneapolis, MN a minimum of three days a week (currently Monday, Tuesday and Wednesday).
Pay Transparency Thrivent’s long‑term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market‑competitive compensation programs to attract, reward, and retain top talent. The applicable salary or hourly wage range for this full‑time role is $81,352.00 - $110,065.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.
Other Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits. The following benefits may be offered: various bonuses (including, for example, annual or long‑term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401(k); pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well‑being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion.
Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to human.resources@thrivent.com or call 800-847-4836 and request Human Resources.
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Job Summary The Marketing Automation Specialist is responsible for the execution and support of marketing automation using Adobe Marketo, Salesforce and collateral automation tools. This role involves hands‑on configuration of campaigns, including emails, journey creation, testing, reporting and collateral automation. The position works closely with internal stakeholders to ensure campaigns and collateral materials are executed accurately.
Job Responsibilities and Duties
Build and deploy email campaigns and customer journeys in Adobe Marketo
Manage QA processes and scheduling of campaigns to ensure error‑free delivery.
Support audience segmentation
Implement personalization tactics
Collaborate with marketing teams for campaign execution.
Partner with analytics team for reports and dashboards on campaign performance
Supports setup and execution of Distributed Marketing campaigns, including building approved templates and maintaining an asset library.
Implements testing efforts for multi‑step journeys, dynamic content, and A/B tests; identifies issues and collaborates with stakeholders to optimize performance.
Maintains consistent campaign organization by applying approved naming conventions, folder structures, and asset management standards to support team efficiency and audit readiness.
Ensures best practices are implemented for design, mobile and cross‑email client behavior, deliverability, reputation management, CAN‑SPAM and GDPR compliance.
Supports marketing collateral automation.
Supports QA and compliance processes for marketing campaigns & collateral.
Job Qualifications Required:
1–2 years of experience in Marketo, Salesforce, or related marketing automation tools, including building email journeys and e‑mail assets.
Basic knowledge of HTML/CSS for email formatting.
Strong organizational skills and attention to detail.
Microsoft Office skillset, advanced.
Preferred:
Experience in investments, financial services, or other regulated industry and disclosure familiarity.
Marketo Certification.
Salesforce Certification.
Distributed Marketing experience.
Marketing writing and editing experience.
Collateral automation experience.
QA experience (Email / Collateral).
Additional Information
This position requires you to work on-site in Minneapolis, MN a minimum of three days a week (currently Monday, Tuesday and Wednesday).
Pay Transparency Thrivent’s long‑term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market‑competitive compensation programs to attract, reward, and retain top talent. The applicable salary or hourly wage range for this full‑time role is $81,352.00 - $110,065.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.
Other Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits. The following benefits may be offered: various bonuses (including, for example, annual or long‑term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401(k); pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well‑being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion.
Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to human.resources@thrivent.com or call 800-847-4836 and request Human Resources.
#J-18808-Ljbffr