Thrivent
Marketing Automation Specialist - Asset Management
Thrivent, Minneapolis, Minnesota, United States, 55400
Job Summary
The Marketing Automation Specialist is responsible for the execution and support of marketing automation using Adobe Marketo, Salesforce, and collateral automation tools. This role involves hands‑on configuration of campaigns, including emails, journey creation, testing, reporting and collateral automation. The position works closely with internal stakeholders to ensure campaigns and collateral materials are executed accurately.
Job Responsibilities and Duties
Build and deploy email campaigns and customer journeys in Adobe Marketo
Manage QA processes and scheduling of campaigns to ensure error‑free delivery
Support audience segmentation
Implement personalization tactics
Collaborate with marketing teams for campaign execution
Partner with analytics team for reports and dashboards on campaign performance
Support setup and execution of Distributed Marketing campaigns, including building approved templates and maintaining an asset library
Implement testing efforts for multi‑step journeys, dynamic content and A/B tests; identify issues and collaborate with stakeholders to optimize performance
Maintain consistent campaign organization by applying approved naming conventions, folder structures and asset management standards to support team efficiency and audit readiness
Ensure best practices are implemented for design, mobile and cross‑email client behavior, deliverability, reputation management, CAN‑SPAM and GDPR compliance
Support marketing collateral automation
Support QA and compliance processes for marketing campaigns and collateral
Job Qualifications Required:
1–2 years of experience in Marketo, Salesforce, or related marketing automation tools, including building email journeys and email assets
Basic knowledge of HTML/CSS for email formatting
Strong organizational skills and attention to detail
Microsoft Office skillset, advanced
Preferred:
Experience in investments, financial services, or other regulated industry and disclosure familiarity
Marketo Certification
Salesforce Certification
Distributed Marketing experience
Marketing writing and editing experience
Collateral automation experience
QA experience (Email / Collateral)
Additional Information
This position requires you to work on‑site in Minneapolis, MN a minimum of three days a week (currently Monday, Tuesday and Wednesday)
Pay Transparency Thrivent’s long‑term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. The applicable salary or hourly wage range for this full‑time role is $81,352.00 – $110,065.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including location, relevant experience, skills, and knowledge, business needs, market demand, and other factors that Thrivent deems important.
Other Benefits The following benefits may be offered: various bonuses (including, for example, annual or long‑term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401(k); pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well‑being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan/policy documents.
Equal Employment Opportunity Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to human.resources@thrivent.com or calling 800‑847‑4836 and request Human Resources.
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Job Responsibilities and Duties
Build and deploy email campaigns and customer journeys in Adobe Marketo
Manage QA processes and scheduling of campaigns to ensure error‑free delivery
Support audience segmentation
Implement personalization tactics
Collaborate with marketing teams for campaign execution
Partner with analytics team for reports and dashboards on campaign performance
Support setup and execution of Distributed Marketing campaigns, including building approved templates and maintaining an asset library
Implement testing efforts for multi‑step journeys, dynamic content and A/B tests; identify issues and collaborate with stakeholders to optimize performance
Maintain consistent campaign organization by applying approved naming conventions, folder structures and asset management standards to support team efficiency and audit readiness
Ensure best practices are implemented for design, mobile and cross‑email client behavior, deliverability, reputation management, CAN‑SPAM and GDPR compliance
Support marketing collateral automation
Support QA and compliance processes for marketing campaigns and collateral
Job Qualifications Required:
1–2 years of experience in Marketo, Salesforce, or related marketing automation tools, including building email journeys and email assets
Basic knowledge of HTML/CSS for email formatting
Strong organizational skills and attention to detail
Microsoft Office skillset, advanced
Preferred:
Experience in investments, financial services, or other regulated industry and disclosure familiarity
Marketo Certification
Salesforce Certification
Distributed Marketing experience
Marketing writing and editing experience
Collateral automation experience
QA experience (Email / Collateral)
Additional Information
This position requires you to work on‑site in Minneapolis, MN a minimum of three days a week (currently Monday, Tuesday and Wednesday)
Pay Transparency Thrivent’s long‑term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. The applicable salary or hourly wage range for this full‑time role is $81,352.00 – $110,065.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including location, relevant experience, skills, and knowledge, business needs, market demand, and other factors that Thrivent deems important.
Other Benefits The following benefits may be offered: various bonuses (including, for example, annual or long‑term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401(k); pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well‑being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan/policy documents.
Equal Employment Opportunity Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to human.resources@thrivent.com or calling 800‑847‑4836 and request Human Resources.
#J-18808-Ljbffr